{"id":68947,"date":"2024-01-03T12:03:32","date_gmt":"2024-01-03T12:03:32","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=68947"},"modified":"2024-01-03T12:03:32","modified_gmt":"2024-01-03T12:03:32","slug":"makers-mark-extends-wood-finishing-series-in-duty-free-with-frankfurt-city-limited-edition","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/makers-mark-extends-wood-finishing-series-in-duty-free-with-frankfurt-city-limited-edition\/","title":{"rendered":"Maker\u2019s Mark extends Wood Finishing Series in duty-free with Frankfurt City limited-edition"},"content":{"rendered":"

Maker\u2019s Mark is proud to announce the continuation of its Wood Finishing City Series in global travel retail \u2013 a collection which captures the unique character and flavours of the world\u2019s most dynamic cities for whisky fans travelling the globe.<\/p>\n

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Following the successful series debut last year with the New York City and Sydney expressions, the iconic Kentucky bourbon brand has this month introduced a Frankfurt City Edition, available exclusively at Frankfurt Airport Terminal 1, in partnership with Gebr Heinemann. This exceptional collection will be extended to airport locations in two additional cities in early 2024.<\/p>\n

There\u2019s a unique spirit in every city, and Maker\u2019s Mark knows that to truly experience it, you have to know its insiders. To create the newest expression in the City Series, Maker\u2019s Mark worked with Frankfurt\u2019s finest hospitality connoisseurs and tastemakers, to evoke the essence and nuances of the place they call home, through the medium of handcrafted bourbon.<\/p>\n

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City tastemakers Denny Ginzel and Andreas Schoeler helped Marker\u2019s Mark create a sip that starts in a way you wouldn\u2019t expect, and comes together in the end in a big, bold way \u2013 much like the city and its people.<\/p>\n

Ginzel is Chef de bar at Ritzi Stuttgart \u2013 a brasserie-style restaurant that incorporates a 16-person one Michelin star Chef\u2019s Table. The restaurant\u2019s bar and drink concepts are inspired by Ginzel\u2019s international travels, with influences drawn from Thailand, Australia and Italy. Schoeler is co-founder of the award-winning One Trick Pony bar, which opened in Freiburg in 2017.<\/p>\n

The Maker\u2019s Mark Wood Finishing Frankfurt City Edition is bold and dark toned, combining sour cherry notes and a long, dusty finish.<\/p>\n

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Achieving the unique taste visions of each release in the City Series is made possible through the brand\u2019s innovative wood stave-finishing technique, which explores and enhances distinctive characteristics already present in Maker\u2019s Mark Bourbon. To craft each custom expression, the brand finished fully-matured, cask strength Maker\u2019s Mark in a second barrel with a custom selection of wood staves, based on the tastemakers\u2019 ideal flavour vision. The barrels rested in the Maker\u2019s Mark limestone bourbon cellar, allowing the cask strength bourbon to interact with the staves to develop the expression\u2019s unique flavour.<\/p>\n

\u201cIt\u2019s incredibly rewarding to bring a taste of our distillery in Loretto, Kentucky to the global travel retail market through the continuation of the City Series,\u201d<\/em> noted Rob Samuels, 8th generation whisky maker and grandson of the founders at Maker’s Mark. \u201cJust as my grandparents sat down with a taste vision in mind when creating Maker\u2019s Mark, our talented tastemakers in Frankfurt have channelled the experience of this dynamic city to create a bespoke, flavourful bourbon that we\u2019re thrilled to share with our travelling fans.\u201d<\/em><\/p>\n

Bottled at 55.1% AVB, the Maker\u2019s Mark Wood Finishing Series Frankfurt Edition is available in limited quantities, with an RRSP of \u20ac99.90.<\/strong><\/p>\n

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The launch is being supported by a high-profile experiential activation space which pays homage to Frankfurt, featuring a tasting bar, impactful brand imagery, tastemaker information, uniformed Maker\u2019s Mark ambassadors and exclusive screen-printed tote bags. The activation will run at Frankfurt Airport from December until the end of January 2024.<\/p>\n

\u201cWe see enormous potential for premium American whisky, which will be a key focus for the group in 2024,\u201d<\/em> noted Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez. \u201cThis new release from Maker\u2019s Mark perfectly captures the character of Frankfurt, and is an exciting addition to the brand\u2019s Wood Finishing City Series.\u201d<\/em><\/p>\n

He added: \u201cThis unique release offers yet another collectible opportunity for our travelling consumers, while enhancing our brand storytelling, and truly showcasing our commitment to capturing a Sense of Place. The Maker\u2019s Mark Wood Finishing City Series also highlights our ability to tailor our portfolio and create compelling products, in order to really connect with our customers and build brand loyalty.\u201d<\/em><\/p>\n

Frankfurt Airport Category Manager Dominik Paul commented: \u201cWe are very grateful that we were able to realise this exclusive Maker\u2019s Mark Wood Finishing Series in Frankfurt together with Beam Suntory, and to accompany the launch with a meaningful activation in one of our most frequented and best-selling shops. With the activation we can offer our customers exclusive added value in our shop and with the Maker\u2019s Mark Wood Finishing Series Frankfurt Edition an exclusive highlight.\u201d<\/em><\/p>\n

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Maker\u2019s Mark is proud to announce the continuation of its Wood Finishing City Series in global travel retail \u2013 a collection which captures the unique […]<\/p>\n","protected":false},"author":4,"featured_media":68948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7097],"tags":[466,69,39,670,4351,2947,13787,13337,13788,216],"class_list":["post-68947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-beam-suntory","tag-duty-free","tag-dutyfree","tag-frankfurt-airport","tag-gebr-heinemann","tag-makers-mark","tag-makers-mark-city-series","tag-makers-mark-duty-free","tag-makers-mark-wood-finishing-frankfurt-city-edition","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=68947"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68947\/revisions"}],"predecessor-version":[{"id":68995,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/68947\/revisions\/68995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/68948"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=68947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=68947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=68947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}