{"id":69075,"date":"2024-01-10T16:38:32","date_gmt":"2024-01-10T16:38:32","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=69075"},"modified":"2024-01-10T16:38:32","modified_gmt":"2024-01-10T16:38:32","slug":"burberry-announces-the-year-of-the-dragon-with-stunning-campaign-and-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/burberry-announces-the-year-of-the-dragon-with-stunning-campaign-and-collection\/","title":{"rendered":"BURBERRY announces the Year of the Dragon with stunning campaign and collection"},"content":{"rendered":"<p>To celebrate the Year of the Dragon, members of Burberry&#8217;s global community &#8211; including brand ambassadors Tang Wei and Chen Kun &#8211; explore the streets of Chengdu in the Lunar New Year 2024 collection.<\/p>\n<p><!--more--><\/p>\n<p>The collection focuses on British wardrobe archetypes, showcasing elements like houndstooth check, a seasonal rose print and a vibrant red. It introduces fresh takes on classic checks, along with new eyewear styles &#8211; in colours traditionally associated with good luck and prosperity.<\/p>\n<p>Shot in Chengdu.<\/p>\n<p>Photography and film by Ryan McGinley.<\/p>\n<p>Cast: Tang Wei, Chen Kun, He Cong, Wang Xiangguo and Alex Schlab.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-08.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-08.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-08-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-08-480x600.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-08.jpeg\" class=\"alignnone size-full wp-image-69078 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69078\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-08.jpeg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-08.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-08-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-08-480x600.jpeg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection4.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection4.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection4-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection4-480x600.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection4.jpeg\" class=\"alignnone size-full wp-image-69082 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69082\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection4.jpeg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection4.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection4-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection4-480x600.jpeg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-12.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-12.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-12-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-12-480x600.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-12.jpeg\" class=\"alignnone size-full wp-image-69079 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69079\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-12.jpeg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-12.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-12-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-12-480x600.jpeg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection7.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection7.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection7-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection7-480x600.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection7.jpeg\" class=\"alignnone size-full wp-image-69083 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69083\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection7.jpeg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection7.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection7-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-unveils-its-lunar-new-year-2024-campaign-and-collection7-480x600.jpeg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-16.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-16.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-16-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-16-480x600.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-16.jpeg\" class=\"alignnone size-full wp-image-69080 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69080\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-16.jpeg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-16.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-16-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-16-480x600.jpeg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-cropped-4x5-apac-14-1.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-cropped-4x5-apac-14-1.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-cropped-4x5-apac-14-1-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-cropped-4x5-apac-14-1-480x600.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-cropped-4x5-apac-14-1.jpeg\" class=\"alignnone size-full wp-image-69076 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69076\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-cropped-4x5-apac-14-1.jpeg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-cropped-4x5-apac-14-1.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-cropped-4x5-apac-14-1-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-cropped-4x5-apac-14-1-480x600.jpeg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-03.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-03.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-03-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-03-480x600.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-03.jpeg\" class=\"alignnone size-full wp-image-69077 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 768px) 100vw, 768px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69077\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-03.jpeg\" alt=\"\" width=\"768\" height=\"960\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-03.jpeg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-03-240x300.jpeg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/01\/burberry-2024-lny-24-rgb-ekd-cropped-4x5-03-480x600.jpeg 480w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate the Year of the Dragon, members of Burberry&#8217;s global community &#8211; including brand ambassadors Tang Wei and Chen Kun &#8211; explore the streets [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":69081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7101,7088,7083,7095,1,477,7091,7093,7084,7086,7085,7092,7100,7094,7096],"tags":[65,224,2494,13810,69,39,46,61,41,216],"class_list":["post-69075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-electronics-gadgets","category-fashion","category-fragrances","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","category-sunglasses-eyewear","category-toys-gifts","category-watches","category-writing-instruments","tag-accessories","tag-burberry","tag-burberry-duty-free","tag-burberry-lunar-new-year-2024","tag-duty-free","tag-dutyfree","tag-fashion","tag-handbags","tag-luxury","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=69075"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69075\/revisions"}],"predecessor-version":[{"id":69184,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69075\/revisions\/69184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/69081"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=69075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=69075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=69075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}