{"id":69374,"date":"2024-01-23T11:07:22","date_gmt":"2024-01-23T11:07:22","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=69374"},"modified":"2024-01-23T11:07:37","modified_gmt":"2024-01-23T11:07:37","slug":"kerastase-unveils-sydney-sweeney-as-the-brands-new-muse","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/kerastase-unveils-sydney-sweeney-as-the-brands-new-muse\/","title":{"rendered":"K\u00c9RASTASE haircare unveils Sydney Sweeney as the brand’s new muse"},"content":{"rendered":"

Sydney has had a meteoric rise on-screen, breaking out with iconic roles in two of the most culturally relevant and important series of our time; The White Lotus and Euphoria.<\/p>\n

<\/p>\n

The unrivaled success of both shows also saw her land double Primetime Emmy nominations in the same year, marking herself as one of the most coveted and in-demand actresses in the world. 2024 will see Sydney reach even greater heights in the romantic-comedy Anyone But You and action-thriller Madame Web.<\/p>\n

“As a new year starts, so does a new chapter for K\u00e9rastase. We welcome to the family the incredibly talented, and multi-faceted, Sydney Sweeney. It\u2019s been hard to miss Sydney\u2019s incredibly quick rise, whether it\u2019s been through Euphoria, on Tik-Tok, or on countless magazine covers. Today she adds K\u00e9rastase muse to her remarkable list of projects and accomplishments.<\/p>\n

I was drawn to Sydney\u2019s warmth and magnetism both on- and off-screen, to me she is truly fearless. Fearless with her hair, beauty, and style, fearless with the roles that she takes and fearless about being unapologetically Syd with so many talents and interests. She speaks to her communities with passion, focus and a sense of humor that makes you feel like you instantly know her. This is the K\u00e9rastase woman. One who dares and one who embraces their own journey.<\/p>\n

You can expect our collaboration to be unexpected, beautiful, and exciting. Keep an eye out for our first campaign, starring Sydney with our newest haircare innovation with an incredible scientific breakthrough. You Dare, We Care.” – Rosa Carri\u00e7o, K\u00e9rastase Global Brand President<\/p>\n

\"\"

ACCORDING TO ME<\/strong><\/p>\n

\u2018Wow.<\/p>\n

C\u2019EST SUPER COOL!*<\/p>\n

I can\u2019t believe that today I join the K\u00e9rastase family as their newest brand ambassador.<\/p>\n

It\u2019s so immense for me to partner with such an iconic brand.<\/p>\n

For me there is something in beauty about being creative, being myself and being a strong believer in my actions.<\/p>\n

I feel all the K\u00e9rastase campaigns always capture these themes, and of course they are always<\/p>\n

TR\u00c8S TR\u00c8S CHIC.**<\/p>\n

I\u2019m excited to show you what we\u2019ve been up to.\u2019<\/p>\n

SYDNEY SWEENEY, New Global Brand Ambassador<\/p>\n

*IT’S SUPER COOL!
\n**VERY VERY CHIC.<\/p>\n

\"\"

SHE IS THE WOMAN<\/strong><\/p>\n

ACTRESS
\nA master of transformation in every role she takes. From Gen-Z schoolgirl to rom-com queen, she can truly do it all. And we\u2019re not the only ones who think that\u2026 the awards are stacking up!<\/p>\n

PRODUCER
\nWith all this creativity, Syd channels it into her own projects. From scripts to scouting locations, she\u2019s bringing you her voice and her style to themes that matter most.<\/p>\n

MECHANIC
\nGo to TikTok and type in Syds_Garage. You will thank us. Handy tips on quick-car fixes or elaborate restorations, Syd will explain it all.<\/p>\n

\"\"

ONE MINUTE WITH\u2026<\/strong><\/p>\n

WHY KERASTASE?
\nI\u2019m constantly changing my hair color and style for different roles, so the best care is so important. The treatments and oils have been bringing my hair back to life, ET VOIL\u00c0!<\/p>\n

FAVORITE HAIRSTYLE?
\nAh this is hard! My hairstylist Glen is one of my best friends and we\u2019re always having so much fun together creating new looks for different events. I must admit I do love a big bouncy blowout!<\/p>\n

YOUR ULTIMATE FEMALE ICON?
\nThere are so many amazing women I look up to and am inspired by. For me, it always comes down to my friends \u2013 we support each other, we\u2019re ride or die and no matter where we go, we\u2019re always having fun.<\/p>\n

WHERE DO YOU GET YOUR CONFIDENCE?
\nIt\u2019s quite simple for me \u2013 doing things I love. I always feel better when I step back and think about what I actually love to do. Then when I do it, it gives me a sense of strength and power, and it\u2019s really fulfilling.<\/p>\n

\"\"

Sydney has had a meteoric rise on-screen, breaking out with iconic roles in two of the most culturally relevant and important series of our time; […]<\/p>\n","protected":false},"author":4,"featured_media":69379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,1,477,7093,7085],"tags":[45,69,39,59,1995,12488,12489,11281,216],"class_list":["post-69374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-skincare-and-haircare","tag-beauty","tag-duty-free","tag-dutyfree","tag-haircare","tag-kerastase","tag-kerastase-duty-free","tag-kerastase-haircare","tag-sydney-sweeney","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=69374"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69374\/revisions"}],"predecessor-version":[{"id":69412,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69374\/revisions\/69412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/69379"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=69374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=69374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=69374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}