{"id":69692,"date":"2024-02-01T10:00:32","date_gmt":"2024-02-01T10:00:32","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=69692"},"modified":"2024-02-01T10:00:32","modified_gmt":"2024-02-01T10:00:32","slug":"boss-champions-the-power-of-understated-glamour-for-spring-summer-24","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/boss-champions-the-power-of-understated-glamour-for-spring-summer-24\/","title":{"rendered":"BOSS champions the power of understated glamour for Spring\/Summer &#8217;24"},"content":{"rendered":"<p>BOSS\u2019s spring-summer 2024 campaign features a serene collection that channels classic sophistication through the lens of neutrality and versatility. Gisele Bundchen takes to the forefront, embodying the brand\u2019s timeless elegance.<\/p>\n<p><!--more--><\/p>\n<p>The spring season transitions from the laid-back finesse of a relaxed pantsuit to the structural poise of a short suit paired with socks and heels. The campaign, captured by Mikael Jansson under the creative direction of Trey Laird, showcases a narrative of effortless style and poised self-expression.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign.jpg\" class=\"alignnone size-full wp-image-69696 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69696\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Gisele-Bundchen-BOSS-Spring-2024-Ad-Campaign-480x320.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p>The BOSS spring 2024 collection resonates with the brand\u2019s core aesthetic, championing the power of understatement. Gisele, draped in a neutral tan suiting option, presents a compelling vision of modern-day power dressing, devoid of excess yet full of statement.<\/p>\n<p>Adwoa Aboah also joins the ranks, bringing an edge and authenticity to the campaign. In black sleeveless vests and wide-leg pants, Gisele channels a sleek minimalism that speaks to the confidence of the BOSS woman.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04.jpg\" class=\"alignnone size-full wp-image-69694 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69694\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign04-480x320.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03.jpg\" class=\"alignnone size-full wp-image-69693 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69693\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/BOSS-Spring-Summer-2024-Campaign03-480x320.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p>A juxtaposition of sheer tops layered under structured blazers introduces an element of softness, a delicate balance to the collection\u2019s sharp silhouettes. With her signature discerning gaze behind statement sunglasses, Suki Waterhouse continues to be a BOSS face after appearing in the brand\u2019s fall ads.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad.jpg\" class=\"alignnone size-full wp-image-69697 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69697\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-480x320.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign-480x320.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign.jpg\" class=\"alignnone size-full wp-image-69698 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-69698\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign-300x200.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign-768x512.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/02\/Suki-Waterhouse-BOSS-Spring-2024-Ad-Campaign-480x320.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Spring\/Summer 2024 Global Campaign | BOSS\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Rx9ht9oIjR8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BOSS\u2019s spring-summer 2024 campaign features a serene collection that channels classic sophistication through the lens of neutrality and versatility. Gisele Bundchen takes to the forefront, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":69695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7088,1,477,7091,7093,7092],"tags":[65,4775,9225,13938,69,39,46,4084,380,2468,722,216],"class_list":["post-69692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-sunglasses-eyewear","tag-accessories","tag-adwoa-aboah","tag-boss-duty-free","tag-boss-spring-2024","tag-duty-free","tag-dutyfree","tag-fashion","tag-gisele-bundchen","tag-hugo-boss","tag-hugo-boss-duty-free","tag-suki-waterhouse","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=69692"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69692\/revisions"}],"predecessor-version":[{"id":69703,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69692\/revisions\/69703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/69695"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=69692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=69692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=69692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}