{"id":69954,"date":"2024-02-13T12:10:34","date_gmt":"2024-02-13T12:10:34","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=69954"},"modified":"2024-02-13T12:10:34","modified_gmt":"2024-02-13T12:10:34","slug":"makers-mark-bourbon-extends-wood-finishing-city-series-with-singapore-limited-edition-release","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/makers-mark-bourbon-extends-wood-finishing-city-series-with-singapore-limited-edition-release\/","title":{"rendered":"Maker\u2019s Mark Bourbon extends Wood Finishing City Series with Singapore limited-edition release"},"content":{"rendered":"

Maker\u2019s Mark is proud to announce the continuation of its Wood Finishing City Series in global travel retail \u2013 a collection which captures the unique character and flavours of the world\u2019s most dynamic cities for whisky fans travelling the globe.<\/p>\n

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The successful series made its debut in 2022 with the New York City and Sydney expressions, followed in December 2023 by the Frankfurt City Edition. Now the iconic Kentucky bourbon brand has unveiled the Singapore Edition, available exclusively at Singapore Changi Airport Terminal 4, in partnership with Lotte Duty Free. This exceptional collection will be extended with one more city edition later this year.<\/strong><\/p>\n

To create this latest expression, Maker\u2019s Mark partnered with Singapore-based tastemakers Willin Low and Aki Eguchi, who together have brought the city\u2019s vibrant, tropical vibes to Kentucky. Just like the diverse culture of Singapore, this release delivers a wide range of flavours, moving from bright to spicy, incorporating notes of cacao and nutmeg. And just like the city that inspired it, this unique whisky blend never stops surprising.<\/p>\n

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THE TASTEMAKERS\u2019 VISION<\/strong><\/p>\n

Lawyer-turned-chef and restaurateur Willin Low is one of Singapore\u2019s most recognisable personalities. In 2009, The New York Times named him as one of three chefs to change the local culinary scene. The following year, The Financial Times selected Willin as one of Singapore\u2019s best chefs.<\/p>\n

Aki Eguchi is Bar Director at the award-winning Jigger and Pony, renowned for its fresh interpretations of classic cocktails, and its signature hospitality within the food and beverage landscape in Singapore.<\/p>\n

Aki commented: \u201cDrawing inspiration from the vibrant diversity of Singapore, our special Maker\u2019s Mark whiskey offers a captivating and unique tasting experience. Crafted with a blend of flavours reminiscent of the lush tropical paradise, aromatic notes of pineapple and mango create a delightful burst of exotic fruitiness.\u201d<\/em><\/p>\n

He continued: \u201cTo add depth and complexity, we\u2019ve carefully balanced these tropical elements with a subtle touch of warming spices, nutmeg, clove and cinnamon, making each a journey through a harmonious fusion of flavours that celebrate the spirit of Singapore.\u201d<\/em><\/p>\n

Willin exhorted connoisseurs to \u201csavour the exhilarating warmth of this spicy bourbon, as bold flavours dance on your palate, creating an unforgettable Singapore symphony for the senses.\u201d<\/em><\/p>\n

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WOOD STAVE FINISHING<\/strong><\/p>\n

Achieving the unique taste visions of each release in the City Series is made possible through the brand\u2019s innovative wood stave-finishing technique, which explores and enhances distinctive characteristics already present in Maker\u2019s Mark Bourbon. To craft each custom expression, the brand finished fully-matured, cask strength Maker\u2019s Mark in a second barrel with a custom selection of wood staves, based on the tastemakers\u2019 ideal flavour vision. The barrels rested in the Maker\u2019s Mark limestone bourbon cellar, allowing the cask strength bourbon to interact with the staves to develop the expression\u2019s unique flavour.<\/p>\n

Bottled at 54.9% AVB, the Maker\u2019s Mark Wood Finishing Series Singapore Edition is limited to 720 bottles, with an RRSP of S$132\/US$95 for 700ml.<\/p>\n

THE AIRPORT ACTIVATION<\/strong><\/p>\n

The launch is being supported by a high-profile experiential activation space which pays homage to Singapore, featuring a tasting bar, impactful brand imagery, tastemaker information, uniformed Maker\u2019s Mark ambassadors and exclusive screen-printed tote bags. The activation is running at Singapore Changi Airport from 20 January until 29 February.<\/p>\n

\u201cWe have been thrilled with the performance of the previous editions of our Maker\u2019s Mark Wood Finishing City Series Editions, and are confident that our latest Singapore Edition will receive the same enthusiastic reaction,\u201d<\/em> noted Beam Suntory Brand Marketing Director Global Travel Retail Manuel Gonzalez.<\/p>\n

\u201cWe are proud of the strong Sense of Place focus we have incorporated within this limited-edition release, which offers Singapore\u2019s travelling consumers the opportunity to purchase a truly unique whiskey imbued with a personalised emotional connection to the location that inspired it.<\/em><\/p>\n

\u201cWe are excited to partner with Lotte Duty Free to showcase this latest addition to our premium American whiskey portfolio, which aligns perfectly with our commitment to create innovative, enticing products and engaging retail experiences.\u201d<\/em><\/p>\n

\u201cOur collaboration with Maker\u2019s Mark Singapore Edition exemplifies our commitment to offering unique and premium experiences to travellers,\u201d<\/em> commented Lotte Duty Free Singapore Managing Director Jeff Jeong Soongyu. \u201cThis partnership not only enhances Lotte Duty Free\u2019s whiskey portfolio, but also celebrates the rich, vibrant culture of Singapore, making it a memorable addition for whisky enthusiasts and collectors alike.\u201d<\/em><\/p>\n

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Maker\u2019s Mark is proud to announce the continuation of its Wood Finishing City Series in global travel retail \u2013 a collection which captures the unique […]<\/p>\n","protected":false},"author":4,"featured_media":69956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7099,7097],"tags":[9308,466,69,39,11839,2947,13337,13982,13983,857,216,118],"class_list":["post-69954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-american-whiskey","tag-beam-suntory","tag-duty-free","tag-dutyfree","tag-lotte-duty-free-singapore","tag-makers-mark","tag-makers-mark-duty-free","tag-makers-mark-wood-finishing-city-series-editions","tag-makers-mark-wood-finishing-singapore-edition","tag-singapore-changi-airport","tag-travel-retail","tag-whiskey"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=69954"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69954\/revisions"}],"predecessor-version":[{"id":70006,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69954\/revisions\/70006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/69956"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=69954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=69954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=69954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}