{"id":69983,"date":"2024-02-13T12:00:53","date_gmt":"2024-02-13T12:00:53","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=69983"},"modified":"2024-02-13T12:00:53","modified_gmt":"2024-02-13T12:00:53","slug":"toblerone-launches-win-a-diamond-pralines-promotion-exclusively-in-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/toblerone-launches-win-a-diamond-pralines-promotion-exclusively-in-duty-free\/","title":{"rendered":"Toblerone launches \u2018Win a Diamond\u2019 Pralines promotion exclusively in duty free"},"content":{"rendered":"

Mondelez World Travel Retail (WTR) is raising the premium bar with an exclusive promotion that offers travellers a chance to win a real diamond. The campaign supports the launch of Toblerone Pralines, the category leaders\u2019 newest premium product.<\/p>\n

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Through this high-end consumer promotion, Mondelez WTR aims to drive awareness around the diamond-shaped chocolate, aligning with its category vision to progress a winning portfolio that supports increasing penetration and conversion within the channel.<\/p>\n

The first activations were introduced on January 30th in London Heathrow Airport, Paris Charles de Gaulle Airport and Paris Orly Airport. Travellers passing through the United Kingdom can participate until March 27th, whilst the promotion runs until April 4th in France.<\/p>\n

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To stand a chance to win a diamond, passengers need to purchase a box of premium Toblerone Pralines and register their receipt at the official competition website. A diamond is allocated per airport, emphasizing the premium nature of the campaign. The winner will be announced at the end of each activation with the prize draw taking place in early April for Heathrow Airport and late April for Paris Charles de Gaulle Airport and Paris Orly Airport. This marks the first of many activations set to roll out in 2024, underlining a strategic approach that will invite consumers to discover the premium look, taste and feel of Toblerone Pralines<\/p>\n

The \u2018Win a Diamond\u2019 campaign perfectly complements Toblerone Pralines with its imagery and messaging, as the chocolate itself is diamond shaped. Further emphasizing the praline\u2019s high quality is its tagline: \u2018Diamond Shaped, Never Square.\u2019 This, coupled with the promotions, enhances Toblerone Pralines\u2019 positioning within the confectionery category as a premium gift choice for\u00a0travelers. In addition, the promotion introduces the idea that pralines are \u2018the gift that keep on giving\u2019, delivering sweet moments for family and friends to share long after their journey ends.<\/p>\n

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Toblerone Pralines emphasize Mondelez WTR\u2019s commitment to advancing their premium segment; this is the latest taste of what the channel can expect from Toblerone\u2019s New Equity, set to be unveiled later this year.<\/p>\n

Dogus Kezer, Marketing Director at Mondelez World Travel Retail, said: \u201cIt\u2019s not everyday people get to win a diamond, but with premium flavor comes a premium opportunity. We are excited to introduce the \u2018Win a Diamond\u2019 campaign. It speaks to our commitment to advance our premium segment and deliver high quality moments for travelers to enjoy and remember. Toblerone Pralines represent the future, and our mission to constantly meet the evolving needs of consumers.\u201d<\/em><\/p>\n

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Mondelez World Travel Retail (WTR) is raising the premium bar with an exclusive promotion that offers travellers a chance to win a real diamond. The […]<\/p>\n","protected":false},"author":4,"featured_media":69987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,7088,1,477,7093],"tags":[119,120,69,39,5418,8191,4936,7041,3401,13765,13991,216],"class_list":["post-69983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-london-heathrow-airport","tag-mondelez-world-travel-retail","tag-paris-charles-de-gaulle-airport","tag-paris-orly-airport","tag-toblerone-duty-free","tag-toblerone-pralines","tag-toblerone-pralines-win-a-diamond","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=69983"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69983\/revisions"}],"predecessor-version":[{"id":70005,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/69983\/revisions\/70005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/69987"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=69983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=69983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=69983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}