{"id":70390,"date":"2024-02-29T09:56:55","date_gmt":"2024-02-29T09:56:55","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=70390"},"modified":"2024-02-29T09:56:55","modified_gmt":"2024-02-29T09:56:55","slug":"balmain-beauty-teases-the-launch-of-its-luxury-projet-confidentiel-fragrance","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/balmain-beauty-teases-the-launch-of-its-luxury-projet-confidentiel-fragrance\/","title":{"rendered":"BALMAIN BEAUTY teases the launch of its luxury &#8216;Projet Confidentiel&#8217; fragrance"},"content":{"rendered":"<p>BALMAIN BEAUTY unveils \u201cProjet Confidentiel\u201d, a campaign teasing the brand\u2019s luxury fragrance experience launching September 2024. Ahead of the Balmain fashion show on February 28, 2024, the Projet Confidentiel campaign debuts a series of striking assets featuring a matte black unlabeled fragrance bottle flanked by the iconic Balmain PB logo.<\/p>\n<p><!--more--><\/p>\n<p><em>\u201cWhen I started at Balmain, I was dreaming about BALMAIN BEAUTY from the beginning,\u201d<\/em> said Olivier Rousteing, Creative Director, Balmain.<em> \u201cBeauty has always been part of my life. It\u2019s the beginning of a new era and a new chapter we are all writing together.\u201d<\/em><\/p>\n<p>In September 2022, The Est\u00e9e Lauder Companies Inc. (NYSE: EL) and Balmain announced a license agreement to collaboratively develop, produce, and distribute an innovative line of beauty products set to transform the luxury and beauty world.<\/p>\n<p>The BALMAIN BEAUTY Projet Confidentiel campaign was shot and directed by Carlijn Jacobs, with model Akuol Deng Atem and music by Henri Scars Struck from The Other Side Of The Brain. Digital artist Ian Padgham also designed an augmented reality video of BALMAIN BEAUTY across Paris.<\/p>\n<p>Follow the brand on social media at @BalmainBeauty and visit <a href=\"http:\/\/www.balmainbeauty.com\">www.balmainbeauty.com<\/a> to sign up for news about BALMAIN BEAUTY.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BALMAIN BEAUTY unveils \u201cProjet Confidentiel\u201d, a campaign teasing the brand\u2019s luxury fragrance experience launching September 2024. Ahead of the Balmain fashion show on February 28, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":70391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7086],"tags":[524,14063,45,69,39,14062,2418,56,43,216],"class_list":["post-70390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-mens-grooming","tag-balmain","tag-balmain-beauty","tag-beauty","tag-duty-free","tag-dutyfree","tag-estee-lauder-companies-inc","tag-estee-lauder-duty-free","tag-fragrance","tag-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/70390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=70390"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/70390\/revisions"}],"predecessor-version":[{"id":70395,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/70390\/revisions\/70395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/70391"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=70390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=70390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=70390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}