{"id":70760,"date":"2024-03-15T12:14:57","date_gmt":"2024-03-15T12:14:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=70760"},"modified":"2024-03-15T12:14:57","modified_gmt":"2024-03-15T12:14:57","slug":"mandopop-star-jay-chou-sets-off-with-rimowa","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/mandopop-star-jay-chou-sets-off-with-rimowa\/","title":{"rendered":"Mandopop star JAY CHOU sets off with RIMOWA"},"content":{"rendered":"

Music legend Jay Chou teams up with Rimowa! The Mandopop king becomes the brand’s global ambassador, bringing his star power to the world of luxury luggage.<\/p>\n

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Rimowa, the leading German luggage brand with a rich heritage dating back to 1898, is known for its commitment to quality craftsmanship and constant innovation. Hugues Bonnet-Masimbert, CEO of Rimowa, expressed his admiration for Chou: \u201cJay Chou not only embodies all these values but is someone who we admire for his global impact as an artist.\u201d<\/em><\/p>\n

This partnership is a natural fit. Chou\u2019s connection with Rimowa dates back to the brand\u2019s traveling exhibition, \u201cSince 1898,\u201d where he displayed a Rimowa case that likely accompanied him on his \u201cThe Invincible\u201d world tour.<\/p>\n

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\u201cAs I travel around the world, my Rimowa suitcases have been trusted companions that I share precious memories with,\u201d<\/em> said Chou. \u201cThey\u2019ve accompanied me not only in professional settings but during other travels too, as I delved into new realms to seek out inspiration.\u201d<\/em><\/p>\n

In addition to his musical success with 15 studio albums, Chou has also ventured into filmmaking, making his directorial debut with the 2007 romance film \u201cSecret\u201c. Western audiences may recognize him from his Hollywood appearances in \u201cThe Green Hornet\u201d and \u201cNow You See Me 2.\u201d<\/p>\n

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In 2022, he caused a stir on Chinese social media with a music video filmed at La Samaritaine, the iconic LVMH department store. He\u2019s currently captivating audiences around the world with his eighth world tour, \u201cCarnival.\u201d<\/p>\n

This strategic partnership marks a milestone for Rimowa in the Chinese market, as Chou becomes the brand\u2019s first global ambassador from the country. Fans can expect to see Chou in Rimowa\u2019s upcoming campaign materials, which will be released soon. With an immense social media following of over 8.8 million on Instagram alone, Chou joins a prestigious list of brand ambassadors including Blackpink\u2018s Ros\u00e9, Formula 1 champion Lewis Hamilton and French football star Kylian Mbapp\u00e9.<\/p>\n