{"id":71109,"date":"2024-04-02T12:08:02","date_gmt":"2024-04-02T11:08:02","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=71109"},"modified":"2024-04-04T11:04:57","modified_gmt":"2024-04-04T10:04:57","slug":"sol-de-janeiro-launches-new-delicia-drench-range-at-paris-charles-de-gaulle-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/sol-de-janeiro-launches-new-delicia-drench-range-at-paris-charles-de-gaulle-airport\/","title":{"rendered":"SOL DE JANEIRO launches new Del\u00edcia Drench range at Paris Charles de Gaulle Airport"},"content":{"rendered":"

The hotly anticipated new Del\u00edcia Drench body care range by Brazilian-inspired premium beauty brand, Sol de Janeiro, makes its debut in a dynamic activation at Paris Charles de Gaulle Airport.<\/p>\n


\nIn partnership with Lagard\u00e8re<\/strong> Travel Retail and Extime JCDecaux Airport<\/strong> (the joint venture between Groupe ADP and JCDecaux),\u00a0the upbeat and disruptive pop-up, liveried in striking purple and yellow, invites travellers to sample both the newly launched rich and moisturising Del\u00edcia Drench Body Butter and its complementary uplifting Cheirosa 59 Perfume Mist.<\/p>\n

The impactful 360\u00b0 promotional campaign whose launch slogan is \u2018new Del\u00edcia joins the obsession\u2019 includes an enhanced sampling and gifting experience, and warm and attentive customer service from promotional staff wearing personalised yellow tee-shirts. The stand itself includes engaging consumer activations, cheerful playlists, life affirming images, and bold coloured giant product dummies of Del\u00edcia Drench and other iconic body creams.<\/p>\n

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All travellers receive a welcome leaflet offering them the opportunity to reveal their mood by choosing stickers with affirmative slogans such as \u2018excited\u2019, \u2018cosy\u2019, \u2018daring\u2019 or \u2018in love\u2019. They can sample Del\u00edcia Drench Body Butter and Cheirosa 59 Perfume Mist at a testing table, and also enjoy a photobooth. A mood boosting choice of fun filters associated with each key product range is offered. These include \u2018you look radiant,\u2019 you look gorgeous,\u2019 \u2018you look stunning,\u2019 and \u2018you look fabulous.\u2019<\/p>\n

A dedicated assortment of the brand\u2019s bestsellers will also be showcased including cult-hero, Brazilian Bum Bum Cream, Bom Dia Bright Cream and Beija Flor Elasti-Cream, together with their matching perfume mists. Throughout the duration of the promotion, customers will be offered free samples of Del\u00edcia Drench Body Butter, smart logoed carrier bags, and a gift with purchase of a chic, premium tote bag.<\/p>\n

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The ultra-rich and exceptionally absorbent new body butter, presented in a purple tub, supports the skin\u2019s barrier and penetrates deep below the surface to lock in up to 24 hours of moisture. An irresistible mood booster, it includes delicious notes of velvet plum, sugared violet, vanilla orchid, sandalwood, and vetiver. Its nourishing properties are enhanced by protective Bacuri butter and the brand\u2019s Brazilian Soothing Complex, a blend of copaiba resin and passionflower seed oil, to calm stressed skin. Prebiotic hibiscus nourishes the skin\u2019s natural microbiome to support resilience. The new uplifting Cheirosa 59 Perfume Mist with its similar evocative woody notes and exquisite floral undertones can be spritzed from head to toe at any time of day or night.<\/p>\n

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In a consumer survey of 36 participants conducted by an independent laboratory, 92 per cent reported that the Cheirosa 59 Perfume Mist transported them to a positive place and made them feel happy while 82 per cent asserted that the fragrance instantly boosted their mood.
\nSol de Janeiro, meaning \u2018sun of January\u2019, encapsulates the warmth, joy and radiance associated with the Brazilian sun and the brand aims to imbue its travel retail spaces with that positive vibe and virtual sunshine.<\/p>\n

With its impactful motto, \u2018Love it. Flaunt it. You\u2019ve got it.\u2019, Sol de Janeiro was born of an authentic and joyful Brazilian philosophy that celebrates diversity, body joy and inclusivity. This is reflected in its bright and colourful product packaging and viral presence, and in its empowering and life-affirming promotional messages. Beloved by multi-generational global consumers, especially Millennials and Gen Z shoppers, the brand has fast garnered a loyal and devoted fan base with its highly effective body care range.<\/p>\n

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Marion Amirouche, Brand Manager, Sol de Janeiro Travel Retail, said: “We\u2019re thrilled to launch this vibrant activation at Paris Charles de Gaulle Airport and to have the opportunity to introduce the deliciously fragranced and results-driven Del\u00edcia Drench product range to so many travellers. We want to bring a sense of happiness and positivity to travellers, and we encourage everyone to feel the joy and come on board and join the Sol de Janeiro obsession!\u2019”<\/em><\/p>\n

Gwendoline Bommier, Director Perfumes and Cosmetics at Lagard\u00e8re Travel Retail, said: “This partnership with L\u2019OCCITANE Group was a great opportunity for us to develop their hot brand Sol de Janeiro through our Parisians Airports. A new way to catch our younger consumers, the Gen Z generation, who respond perfectly and positively to this eye catchy and impactful brand! Through a huge 360\u00b0 activation plan, our passengers are completely immersed in a fabulous sensorial experience.\u00a0Bring the sun inside!”<\/em><\/p>\n

As one of the fastest growing, award-winning skincare brands in the world, Sol de Janeiro has consistently delivered a stellar performance across its range of body care, fragrance, and hair care products. Available at airports, on board planes, and on cruises and ferries, Sol de Janeiro debuted in travel retail at the beginning of last year and has since continued its hugely impactful and successful promotional roll-out at airports worldwide.<\/p>\n

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The hotly anticipated new Del\u00edcia Drench body care range by Brazilian-inspired premium beauty brand, Sol de Janeiro, makes its debut in a dynamic activation at […]<\/p>\n","protected":false},"author":4,"featured_media":71115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[247,7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[45,14221,14223,69,39,14222,56,14224,11400,1544,4936,43,92,12736,14220,12737,14219,216],"class_list":["post-71109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-duty-free-information","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beauty","tag-delicia-drench","tag-delicia-drench-body-care","tag-duty-free","tag-dutyfree","tag-extime","tag-fragrance","tag-jc-decaux","tag-loccitane-travel-retail","tag-lagardere-travel-retail","tag-paris-charles-de-gaulle-airport","tag-perfume","tag-skincare","tag-sol-de-janeiro","tag-sol-de-janeiro-airport","tag-sol-de-janeiro-duty-free","tag-sol-de-janeiro-travel-retail","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=71109"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71109\/revisions"}],"predecessor-version":[{"id":71222,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71109\/revisions\/71222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/71115"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=71109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=71109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=71109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}