{"id":71202,"date":"2024-04-04T11:20:13","date_gmt":"2024-04-04T10:20:13","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=71202"},"modified":"2024-04-04T11:20:59","modified_gmt":"2024-04-04T10:20:59","slug":"does-good-tastes-great-nestle-launches-duty-free-exclusive-sustainably-sourced-chocolate-range","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/does-good-tastes-great-nestle-launches-duty-free-exclusive-sustainably-sourced-chocolate-range\/","title":{"rendered":"\u2018Does Good, Tastes Great’: Nestl\u00e9 launches duty-free exclusive ‘Sustainably Sourced’ chocolate range"},"content":{"rendered":"

Nestl\u00e9\u2019s new travel retail-exclusive Nestl\u00e9 Sustainably Sourced chocolate range will launch in travel retail in April.<\/p>\n

<\/p>\n

The launch is a major one for Nestl\u00e9 International Travel Retail (NITR) as the company underlines its commitment to innovation and to leading the regeneration of the confectionery category. It coincides with the increasingly important Earth Month*.<\/p>\n

With a \u2018Does Good*, Tastes Great\u2019 tagline, Nestle Sustainably Sourced creamy smooth chocolate was introduced to travel retail at the 2023 TFWA World Exhibition in Cannes. The response, according to NITR, was extremely positive and the company is confident that its new line is set to be a bestseller.<\/p>\n

(*Working with the Rainforest Alliance to support cocoa farmers & their communities. Find out more at ra.org<\/a>).<\/p>\n

Nestl\u00e9 International Travel Retail General Manager Stewart Dryburgh said: \u201cWe are delighted to launch Nestl\u00e9 Sustainably Sourced as an exclusive product in the global travel retail market. Not only does this new product live up to its \u2018does good, tastes great\u2019 catchline, it also highlights the importance of the travel retail market and underlines Nestl\u00e9\u2019s commitment to a sustainable future. That\u2019s a future where we care not only about offering the best products but also about the farmers and families that are involved in the very first phases of their production.<\/em><\/p>\n

\u201cNestl\u00e9 Sustainably Sourced is undoubtedly paving the way forward in the confectionery category.\u201d<\/em><\/p>\n

The Nestle\u0301 Sustainably Sourced product line-up includes four 170g tablets, with flavours Dark Chocolate, Blueberries, Almonds & Hazelnuts; Milk Chocolate, Raisins, Almonds & Hazelnuts; Milk Chocolate Cranberries, Almonds & Hazelnuts and Milk Chocolate & Hazelnuts.<\/p>\n

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There are four 270gr tablets in Dark Chocolate, Dark Chocolate with Almonds, Milk Chocolate and Milk Chocolate with Almonds and a 426g Sharing Pouch is also available, containing approximately 45 individually wrapped pieces in Milk Chocolate, Dark Chocolate and Milk Chocolate with Hazelnuts.<\/p>\n

The global roll-out of Nestle\u0301 Sustainably Sourced will start this month (April) and continue throughout the summer, supported by major activations in partnership with key travel retailers. ARI will set the ball rolling this month, followed by stand-out promotions throughout the summer including at Porto airport this month, followed by Singapore Changi and Geneva in May. Additional airport locations including London Gatwick and Heathrow, Greece, Delhi and Mumbai, will follow throughout the summer months as NITR aims to delight and attract younger confectionery buyers.<\/p>\n

Nestle\u0301 Sustainably Sourced effectively combines Nestle\u0301\u2019s Swiss chocolate expertise with sustainability and is a direct result of Nestl\u00e9\u2019s work with the Rainforest Alliance to support cocoa farmers and their communities.<\/p>\n

The Nestle\u0301 Sustainably Sourced campaign will be disruptive and engaging, featuring free-standing, shelf and counter-top units and including sampling. Customers will be able to personalise Nestle\u0301 Sustainably Sourced 170gr and 280g tablets through adding names or messages on product sleeves. At the same time, campaign visuals encourage customers to discover how Nestle\u0301 is helping to improve cocoa families\u2019 livelihoods through the Nestle Cocoa Plan and its major collaboration with Rain Forest Alliance.<\/p>\n

The campaign will be activated across various touchpoints: in-store, online, via retailers\u2019 websites and social media and across airports screens. NITR has already secured partnerships with key travel retailers to ensure major activations \u2013 with a focus on gifting \u2013 in key airports including Doha, Paris and Lisbon<\/p>\n

Nestle Sustainably Sourced will also be a strong feature of NITR\u2019s new \u2018Together We Grow\u2019 platform which aims to help its retailer partners accelerate sustainable programmes. Like the new chocolate line, \u2018Together We Grow\u2019 is exclusive to travel retail.<\/strong><\/p>\n

NITR said that the platform can support its retail partners\u2019 sustainability objectives in parallel to communicating the already significant environmental impact it has made through its packaging projects, the Cocoa Plan and Coffee Plan responsible sourcing initiatives over the last 15 years.<\/p>\n

The Nestl\u00e9 Cocoa Plan was launched in 2009 and has engaged more than 150 000 cocoa-farming families so far, building on our three pillars:<\/p>\n

\u2022 Better farming, aiming to improve livelihoods in communities<\/p>\n

\u2022 Better lives, aiming to improve social conditions for families<\/p>\n

\u2022 Better cocoa, aiming to improve product sustainability.<\/p>\n

Earth Month takes place during April every year. It\u2019s a time to raise environmental awareness and create consciousness around the issues that affect mother nature during this time of crisis. Every April, leaders and environmental activists from all over the world join hands to create sustainable development and offer climate solutions, to minimise our carbon footprint and prevent further harm to our planet\u2019s natural resources. According to its organisers, it\u2019s increasingly important to observe this month as Earth starts to unravel the harmful effects of climate change which not only poses a threat to our existence but is irreversibly damaging all forms of life.<\/p>\n

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Nestl\u00e9\u2019s new travel retail-exclusive Nestl\u00e9 Sustainably Sourced chocolate range will launch in travel retail in April.<\/p>\n","protected":false},"author":4,"featured_media":71205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477,7100],"tags":[119,120,69,39,8094,14251,8095,14249,14250,9826,216],"class_list":["post-71202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-toys-gifts","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-nestle","tag-nestle-cocoa-plan","tag-nestle-international-travel-retail","tag-nestle-sustainably-sourced","tag-nestle-sustainably-sourced-duty-free","tag-nitr","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=71202"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71202\/revisions"}],"predecessor-version":[{"id":71241,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71202\/revisions\/71241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/71205"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=71202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=71202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=71202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}