{"id":71207,"date":"2024-04-04T11:25:51","date_gmt":"2024-04-04T10:25:51","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=71207"},"modified":"2024-04-04T11:25:51","modified_gmt":"2024-04-04T10:25:51","slug":"travel-with-arden-duty-free-promotion-lands-at-paris-orly-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/travel-with-arden-duty-free-promotion-lands-at-paris-orly-airport\/","title":{"rendered":"\u2018Travel With Arden\u2019 duty-free promotion lands at Paris Orly airport"},"content":{"rendered":"

Elizabeth Arden has partnered with Lagard\u00e8re Travel Retail to create a \u2018Travel With Arden\u2019 activation at Paris Orly Airport. The animation went live on 14th March and is running until 17th April.<\/p>\n

<\/p>\n

The high-profile installation, located within Orly Terminal 3 LOB1, marks the brand\u2019s debut in this location \u2013 and its first major promotional collaboration with Lagard\u00e8re.<\/p>\n

\"\"

The Paris Orly installation features a pretty purple colour-scheme, impactful merchandising, and eye-catching, travel-inspired 3D cut-outs, including a mini-replica of the Eiffel Tower, to enhance a Sense of Place. The promotional site was manufactured by the Mise En Sc\u00e8ne agency (part of the ELBA Group),\u00a0bringing to life the concept created by the Elizabeth Arden team.<\/p>\n

The activation, which covers 12sq m, showcases Arden\u2019s best-sellers and travel retail exclusives. It also features a key focus on sampling. All passengers who visit the activation site are invited to choose a free Ceramide Capsule \u2013 such as Hyaluronic Acid, Daily Youth Restoring Serum, or the Line Erasing Night Serum Retinol \u2013 according to their skin\u2019s specific needs.<\/p>\n

\"\"

This comprehensive sampling initiative has been earmarked to play a key role in all airport activations, to ensure that Ceramide capsules become synonymous with the travel experience \u2013 and to keep the Arden brand top-of-mind with passengers.<\/p>\n

Arden\u2019s iconic Ceramide Capsules are pre-measured, portable and suitable for carrying in hand luggage. This airport sampling strategy is already proving to be a key awareness-raising tool, helping to recruit new consumers to the brand.<\/p>\n

While stocks last, Orly travellers will also have the opportunity to acquire one of the sought-after 2024 limited-edition GWP bags created in partnership with Sparrow Society, a South African non-profit organisation that works to build a more equitable society through gender advocacy, strategic economic empowerment, and support for survivors of gender-based violence.<\/p>\n

\"\"

These GWP bags contain a curated selection of Elizabeth Arden travel-friendly Ceramide skincare favourites.<\/p>\n

\u201cWe are super happy with the activation\u2019s performance to date,\u201d<\/em> noted C\u00e9line Moitti\u00e9, Elizabeth Arden Marketing Director EUTR. \u201cWe have set ourselves ambitious targets, and the initial results have been hugely encouraging, demonstrating the clear passenger demand for our products.<\/em><\/p>\n

\u201cWe know that with the right opportunities like this, we can drive footfall, penetration and engagement for our retail partners. We are passionate about offering high-quality skincare and fragrances for every budget, from ultra-prestige to under \u20ac20. Our extensive product portfolio really does offer something for everything, across all passenger demographics.\u201d<\/em><\/p>\n

\"\"

\"\"

\"\"

\"\"

Elizabeth Arden has partnered with Lagard\u00e8re Travel Retail to create a \u2018Travel With Arden\u2019 activation at Paris Orly Airport. The animation went live on 14th […]<\/p>\n","protected":false},"author":4,"featured_media":71209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[45,14253,44,69,39,438,2758,13018,14252,1544,7041,92,216],"class_list":["post-71207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beauty","tag-ceramide-capsules","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-elizabeth-arden","tag-elizabeth-arden-duty-free","tag-elizabeth-arden-skincare","tag-elizabeth-arden-travel-retail","tag-lagardere-travel-retail","tag-paris-orly-airport","tag-skincare","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=71207"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71207\/revisions"}],"predecessor-version":[{"id":71245,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71207\/revisions\/71245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/71209"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=71207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=71207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=71207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}