{"id":71373,"date":"2024-04-11T10:03:15","date_gmt":"2024-04-11T09:03:15","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=71373"},"modified":"2024-04-11T10:03:15","modified_gmt":"2024-04-11T09:03:15","slug":"royal-salute-unveils-glamourous-miami-polo-edition-21-year-old","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/royal-salute-unveils-glamourous-miami-polo-edition-21-year-old\/","title":{"rendered":"ROYAL SALUTE unveils glamourous MIAMI POLO EDITION 21 Year Old"},"content":{"rendered":"

A glamourous new limited edition is joining Royal Salute\u2019s iconic Polo Collection; the Royal Salute 21 Year Old Miami Polo Edition, where every sip encapsulates the glamourous city\u2019s vibrant backdrop.<\/p>\n

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Leveraging its extensive international footprint in travel retail, its ability to connect with impact with travellers across all touchpoints whilst crucially maximising synergies with domestic markets, the launch initiates a bold 360 degree marketing campaign on a global scale, fully immersing travellers in the fabulous new Royal Salute Miami universe.<\/p>\n

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The striking new addition is now available in global travel retail and will be celebrated with numerous high profile activations in international hub airports \u2013 such as London Heathrow, Singapore Changi, Dubai International, Taipei and Sao Paulo \u2013 including a dazzling experiential pop-up at Miami International Airport, in partnership with Duty Free Americas (DFA) from May.<\/strong><\/p>\n

Royal Salute\u2019s link to polo has been a long and illustrious one, dating back over 15 years, and the newest polo-inspired expression comes endorsed by celebrated player and Royal Salute World Polo Ambassador Malcolm Borwick. The Royal Salute 21 Year Old Miami Polo Edition is the sixth edition in its renowned Polo Collection and continues the Scotch whisky\u2019s ethos of entering new kingdoms by capturing the culture of emblematic polo locations around the world. Celebrating its famed polo clubs and vibrant scene, Miami is a modern-day polo destination and takes the spotlight as the inspiration behind this new blend.<\/p>\n

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Expertly crafted by Royal Salute\u2019s Master Blender Sandy Hyslop to embrace the essence of Miami\u2019s sun-kissed energy, the new expression presents a first in Royal Salute\u2019s blending history, with a bespoke whisky finished in a blend of classic first-fill bourbon and first-fill rye casks. The result of this all-American oak cask finish is superbly smooth with vanilla and coconut flavour notes resonant of Miami\u2019s golden beaches, and a subtly spiced finish that captures warm city sunsets.<\/p>\n

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Commenting on the latest release, Sandy Hyslop said: \u201cMiami is such a dynamic city, so we wanted to craft a blend that would echo this with an exciting new dimension. Selecting the finest first-fill bourbon and rye casks to finish the special formulation of whiskies aged for a minimum of 21 years allowed us to impart some incredible flavours and emphasise the sweet and spicy notes of the final blend, perfectly nodding to Miami\u2019s vibrant scene.\u201d<\/em><\/p>\n

Capturing the playful allure of the city, the 21 Year Old Miami Polo Edition is presented in a striking pink flagon, itself housed in a stunning presentation box adorned with an illustrative design depicting glamorous post-polo match gatherings, set against Miami\u2019s infamous art-deco architecture.<\/p>\n

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Liya Zhang, VP Marketing for Pernod Ricard Global Travel Retail, comments: \u201cWe relish this opportunity to introduce travellers to an exquisite new facet of the multi-dimensional Royal Salute brand. The masters of exceptionally aged whisky have successfully created a must-have innovation for all whisky lovers, which we are eager to activate on a global scale. We will fully engage travellers across all touchpoints \u2013 pre-trip, during and post-trip \u2013 through our omnichannel approach and our retail execution. We can\u2019t wait to bring a taste of Miami to all travellers.\u201d<\/em><\/p>\n

The Royal Salute 21 Year Old Miami Polo Edition will be officially unveiled in Palm Beach in April 2024 through a two-day event, including a high-energy polo match at Grand Champions Polo Club in Wellington, when Malcolm Borwick will take to the field in front of a crowd of over 300 guests for the \u2018Royal Salute Polo Challenge in Support of Sentebale\u2019.<\/p>\n

The event will bring together guests championing the charity\u2019s work supporting vulnerable people and their communities to address issues of health, wealth inequality and climate resilience in Lesotho and Botswana. Royal Salute has been a long-term supporter of the charity which was co-founded in 2006 by Prince Harry, The Duke of Sussex and the Prince Seeiso of Lesotho.<\/p>\n

The Royal Salute 21 Year Old Miami Polo Edition is available in limited quantities at specialist retailers globally from 11th April 2024. Follow @royalsalute and visit royalsalute.com to discover more.<\/strong><\/p>\n

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A glamourous new limited edition is joining Royal Salute\u2019s iconic Polo Collection; the Royal Salute 21 Year Old Miami Polo Edition, where every sip encapsulates […]<\/p>\n","protected":false},"author":4,"featured_media":71376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7099,7097],"tags":[698,69,39,5009,150,14299,3161,216,103],"class_list":["post-71373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-duty-free-americas","tag-duty-free","tag-dutyfree","tag-pernod-ricard-global-travel-retail","tag-royal-salute","tag-royal-salute-21-year-old-miami-polo-edition","tag-royal-salute-duty-free","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=71373"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71373\/revisions"}],"predecessor-version":[{"id":71409,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71373\/revisions\/71409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/71376"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=71373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=71373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=71373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}