{"id":71588,"date":"2024-04-17T16:51:41","date_gmt":"2024-04-17T15:51:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=71588"},"modified":"2024-04-17T16:51:41","modified_gmt":"2024-04-17T15:51:41","slug":"estee-lauder-signs-k-pop-star-iu-as-latest-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/estee-lauder-signs-k-pop-star-iu-as-latest-global-brand-ambassador\/","title":{"rendered":"Est\u00e9e Lauder signs K-pop star IU as latest global brand ambassador"},"content":{"rendered":"

Est\u00e9e Lauder has announced that it has signed acclaimed Korean singer, songwriter and actress, IU, as its newest Global Brand Ambassador.<\/p>\n

<\/p>\n

IU will be Est\u00e9e Lauder\u2019s first Korean Global Brand Ambassador and will be featured in campaigns for the brand\u2019s hero franchises, Advanced Night Repair and Double Wear. IU\u2019s first campaign will debut in April 2024. IU joins the current roster of Est\u00e9e Lauder Global Ambassadors, including Ana de Armas, Amanda Gorman, Bianca Brandolini D\u2019Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar and Yang Mi.<\/p>\n

\u201cWe are thrilled to welcome IU as Est\u00e9e Lauder\u2019s newest Global Brand Ambassador,\u201d<\/em> said Justin Boxford, Global Brand President, Est\u00e9e Lauder. \u201cIU is one of the most influential artists of her time. She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence. We\u2019re excited to collaborate with such a talented and inspiring artist whose relevancy and far-reaching popularity will allow us to connect with a new generation of consumers in Asia and around the world.\u201d<\/em><\/p>\n

\u201cI am incredibly excited to be joining Est\u00e9e Lauder,\u201d<\/em> said IU. \u201cIt is an iconic brand founded by an inspirational woman leader and is beloved by so many women around the world. I am truly honored to be part of it.\u201d<\/em><\/p>\n

\"\"

\u201cOver the past 16 years, IU has been a pioneer in every aspect of her career, inspiring fans around the world with her talent, passion, and dedication. Beyond her star power, it\u2019s her sense of purpose and commitment to giving back to others that deeply connects with our brand\u2019s core values,\u201d<\/em> said Kyumoon Lee, Senior Vice President\/General Manager, Est\u00e9e Lauder Asia Pacific.<\/p>\n","protected":false},"excerpt":{"rendered":"

Est\u00e9e Lauder has announced that it has signed acclaimed Korean singer, songwriter and actress, IU, as its newest Global Brand Ambassador.<\/p>\n","protected":false},"author":4,"featured_media":71589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[13518,45,44,14341,69,39,162,2418,14340,216],"class_list":["post-71588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-advanced-night-repair","tag-beauty","tag-cosmetics","tag-double-wear","tag-duty-free","tag-dutyfree","tag-estee-lauder","tag-estee-lauder-duty-free","tag-iu","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=71588"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71588\/revisions"}],"predecessor-version":[{"id":71611,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71588\/revisions\/71611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/71589"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=71588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=71588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=71588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}