{"id":71660,"date":"2024-04-23T11:28:38","date_gmt":"2024-04-23T10:28:38","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=71660"},"modified":"2024-04-23T11:28:38","modified_gmt":"2024-04-23T10:28:38","slug":"piaget-calls-up-ella-richards-lee-jun-ho-apo-nattawin-as-new-global-ambassadors","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/piaget-calls-up-ella-richards-lee-jun-ho-apo-nattawin-as-new-global-ambassadors\/","title":{"rendered":"PIAGET calls up Ella Richards, Lee Jun-ho & Apo Nattawin as new global ambassadors"},"content":{"rendered":"

Ella Richards becomes the face of the watch and jewellery brand, with a campaign dropping April 22, while Nattawin and Lee are named global ambassadors.<\/p>\n

<\/p>\n

The Swiss watchmaker and jeweller on Thursday revealed British rock and fashion royalty scion Ella Richards as the face of the brand, which marks its 150th anniversary this year.<\/strong><\/p>\n

The 27-year-old model, who is the granddaughter of the Rolling Stones\u2019 Keith Richards and Anita Pallenberg, hails on her mother\u2019s side from the stylish de la Falaise family. She is the great-niece of Yves Saint Laurent muse Loulou de la Falaise and a descendant of Maxime de la Falaise.<\/p>\n

Piaget simultaneously tapped Thai actor Nattawin \u201cApo\u201d Wattanagitiphat and South Korean singer and actor Lee Jun-ho as global ambassadors.<\/p>\n

Nattawin, also a brand ambassador for Dior, rose to global prominence for his role in the hit romantic drama \u201cKinnPorsche.\u201d He was among the top five influencers of the spring 2024 season globally, according to tallies by marketing agency Lefty, bringing in $9.7 million of earned media value.<\/p>\n

\"\"

Meanwhile Lee, also known under the mononym Junho, is a member of the 2PM boy band and has appeared in a range of films and TV series, from his debut in 2013 thriller \u201cCold Eyes\u201d to the 2023 romantic drama \u201cKing the Land.\u201d<\/p>\n

\"\"

Richards, who previously appeared in Piaget\u2019s high jewellery images for the \u201cMetaphoria\u201d collection in July 2023 photographed by Brigitte Niedermair, will appear in a new brand campaign marking the anniversary. Launching April 22, it will be used for print, digital and billboards.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ella Richards becomes the face of the watch and jewellery brand, with a campaign dropping April 22, while Nattawin and Lee are named global ambassadors.<\/p>\n","protected":false},"author":4,"featured_media":71663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7095,1,477,7092,7094,7096],"tags":[14354,69,39,11115,107,325,14353,5602,13699,5019,14355,216],"class_list":["post-71660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-sunglasses-eyewear","category-watches","category-writing-instruments","tag-apo-nattawin","tag-duty-free","tag-dutyfree","tag-ella-richards","tag-jewellery","tag-jewelry","tag-lee-jun-ho","tag-piaget","tag-piaget-duty-free","tag-piaget-jewellery","tag-piaget-watches","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=71660"}],"version-history":[{"count":5,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71660\/revisions"}],"predecessor-version":[{"id":71699,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71660\/revisions\/71699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/71663"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=71660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=71660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=71660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}