{"id":71742,"date":"2024-04-24T12:15:33","date_gmt":"2024-04-24T11:15:33","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=71742"},"modified":"2024-04-24T12:15:33","modified_gmt":"2024-04-24T11:15:33","slug":"teremana-tequila-shares-the-mana-as-it-debuts-in-european-duty-free-stores","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/teremana-tequila-shares-the-mana-as-it-debuts-in-european-duty-free-stores\/","title":{"rendered":"TEREMANA TEQUILA Shares the Mana as it debuts in European duty-free stores"},"content":{"rendered":"

Teremana, the premium, award-winning tequila founded by Dwayne \u2018The Rock\u2019 Johnson, is now introducing its Share the Mana campaign to European travel retail, following its launch at New York JFK Airport in March.<\/p>\n

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Teremana co-owner and exclusive distribution partner, Mast-J\u00e4germeister is bringing Teremana to life with unique experiences, showcasing its provenance and craft production techniques. In Europe Share the Mana will reach an estimated 17 million passengers from April to June*.<\/p>\n

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In mainland Europe, the Share the Mana installation occupies significant space in the main Gebr. Heinemann store at Berlin Airport T1, inviting travellers to explore Teremana. At Frankfurt Airport T1, there is a tasting bar and Share the Mana space. In May, the activation opens at Munich Airport and Istanbul Airport, both running for eight weeks. The campaign is supported by advertising at Gebr. Heinemann\u2019s online shop.<\/p>\n

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At Avolta\u2019s World Duty Free stores at London Heathrow Terminal 3 and Terminal 5, the Share the Mana pop-up is already attracting customers and runs until the end of April. The takeover at these two spaces spreads the Mana throughout Heathrow, where consumers can share their stories of gratitude at both locations. All three expressions are available to try: Blanco, in a refreshing, Grapefruit Highball with grapefruit soda; and Reposado and A\u00f1ejo neat.<\/p>\n

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Avolta Global Category Head of Liquor, David de Miguel says: \u201cWe are delighted to launch Teremana into UK travel retail through our World Duty Free stores and to share the brand story and how it\u2019s crafted with our customers through an engaging in-store campaign. Tequila is a vibrant category and consumer interest at an all-time high.\u201d<\/em><\/p>\n

The highly visible and engaging displays showcase Dwayne Johnson and his passion for Teremana and feature large blue agave plants in terracotta pots and a copper bar, depicting the copper pot stills used to make Teremana. An invitation video depicts the Teremana Distillery and agave fields with the distillery workers and Dwayne Johnson who invites consumers to Share the Mana by raising a glass and a toast of gratitude.<\/p>\n

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Participants in the toast of gratitude have the chance to win a travel voucher worth $5,000 and with every purchase shoppers receive a Teremana tote bag. The Share the Mana engagement encourages social media interaction, as consumers share their gratitude toasts.<\/p>\n

Made in small batches using traditional methods, Teremana is crafted in the Jalisco Highlands of Mexico at its own distillery, Destiler\u00eda Teremana De Agave (NOM, 1613). Since launch, Teremana has received over 17 top awards, including Gold at the San Francisco World Spirits Competition, Gold at the Bartender Spirits Awards and Gold at the New Orleans Spirits Competition.<\/p>\n

Dwayne Johnson says: \u201cOur goal is to create a tequila that is the best of quality and taste but done the right way – by hand. Small batch, handcrafted tequila from our Teremana blue agave, maturing in the highlands of Jalisco, for everyone to enjoy.\u201d<\/em><\/p>\n

Mast-J\u00e4germeister Marketing Director Global Travel Retail, Stephanie Cleary says: \u201cOur Share the Mana campaign in Europe will play a huge part in the internationalisation of Teremana, reaching a massive global audience, travelling through these key hubs.<\/em><\/p>\n

\u201cThree years after its debut, in 2023 Teremana\u00ae became the fastest premium spirits brand to sell 1 million 9-litre cases within a 12-month period in the US**. Now Teremana is poised to shape the future growth of the tequila category globally.\u201d<\/em><\/p>\n

The three expressions are Blanco (\u20ac49.99\/US$45.99\/\u00a343.99), Reposado (\u20ac54.99\/US$49.99 \u00a348.50) and A\u00f1ejo (\u20ac64.99\/ US$59.99\/\u00a356.99) ABV 40%. Tequila sales in global travel retail are predicted to grow seven per cent on a five-year CAGAR to 2027**.<\/strong><\/p>\n

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Teremana, the premium, award-winning tequila founded by Dwayne \u2018The Rock\u2019 Johnson, is now introducing its Share the Mana campaign to European travel retail, following its […]<\/p>\n","protected":false},"author":4,"featured_media":71753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7097],"tags":[13486,6468,69,39,14198,670,4351,1075,7171,14376,14375,14132,14131,216,273],"class_list":["post-71742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-avolta","tag-berlin-airport","tag-duty-free","tag-dutyfree","tag-dwayne-johnson","tag-frankfurt-airport","tag-gebr-heinemann","tag-london-heathrow","tag-mast-jagermeister","tag-sharethemana","tag-teremana-distillery","tag-teremana-tequila","tag-teremana-tequila-duty-free","tag-travel-retail","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=71742"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71742\/revisions"}],"predecessor-version":[{"id":71766,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71742\/revisions\/71766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/71753"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=71742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=71742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=71742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}