{"id":71829,"date":"2024-04-30T12:21:27","date_gmt":"2024-04-30T11:21:27","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=71829"},"modified":"2024-04-30T12:21:27","modified_gmt":"2024-04-30T11:21:27","slug":"the-macallan-opens-first-airport-shop-in-shop-in-europe-at-istanbul-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/the-macallan-opens-first-airport-shop-in-shop-in-europe-at-istanbul-airport\/","title":{"rendered":"The Macallan opens first airport shop-in-shop in Europe at Istanbul Airport"},"content":{"rendered":"

Edrington Global Travel Retail (GTR) has collaborated with Unifree Duty Free and Gebr. Heinemann to unveil a world-first concept at Istanbul Airport, bringing to life the stories of its iconic single malt brands, The Macallan and Highland Park.<\/p>\n

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Measuring almost 43sq m, the space at the duty free store in Departures officially opened on 24th April, providing strong visibility for two of Edrington\u2019s ultra-premium spirits brands at one of Europe\u2019s busiest airports, which recorded 76 million passengers in 2023.<\/p>\n

The Macallan\u2019s debut shop-in-shop in Europe travel retail<\/strong><\/p>\n

The retail space marks The Macallan\u2019s first shop-in-shop in Europe travel retail and showcases the brand\u2019s new visual identity, inspired by the rolling hills of The Macallan Estate. The space offers an integrated sensory and digital experience, including a nosing tray and digital profiling tool called \u2018Discover Your Expression\u2019, enabling travellers to easily find their preferred Colour Collection expression. Shoppers can also sample selected expressions and customise their purchases through the bespoke gifting ritual.<\/p>\n

A curated selection of The Macallan single malts is showcased in the space, allowing customers to explore a broad offering of travel exclusives and limited releases that are only available in shop-in-shops. Travel exclusives including Colour Collection and Harmony Collection Green Meadow are joined by limited releases A Night on Earth The Journey and Classic Cut, as well as prestige bottlings including The Macallan M Decanter, M Black and M Copper and archived releases, Masters of Photography 7th Edition and Golden Age of Travel The Car. The seventh release in The Macallan archival series, Folio 7, is also available at the shop-in-shop.<\/p>\n

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Highland Park\u2019s first-ever travel retail shop-in-shop<\/strong><\/p>\n

Highland Park\u2019s first-ever travel retail shop-in-shop globally offers travellers the opportunity to connect with its unique brand home in Orkney through a sensory experience that transports them through scent. Aroma jars contain notes of Orcadian heather, Hobbister moor peat and rich smoke \u2013 when combined, these three notes give Highland Park its distinct flavour profile. The sensorial experience also features elements of purple heather, an integral part of Highland Park\u2019s brand story and liquid profile. Additionally, shoppers can explore the flavour profiles of the brand\u2019s GTR collection through a bespoke digital application.<\/p>\n

On the product side, travellers can discover the popular global travel retail range \u2013 Spirit of the Bear, Loyalty of the Wolf and Wings of the Eagle \u2013 as well as high aged releases such as the 40YO and 54YO, and Highland Park Single Cask 20YO Istanbul Edition, exclusively available at Istanbul Airport.<\/p>\n

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Edrington Regional Managing Director \u2013 Global Travel Retail Jeremy Speirs commented: \u201cSince opening in 2018, Istanbul Airport has established itself as a prominent European aviation hub that boasts a diverse passenger mix and ever-expanding list of destinations. Istanbul is the meeting point of East and West and a strategic location in which to expand the\u00a0presence of our key brands as we continue to invest in strengthening our retail footprint in Europe. We\u2019re confident that The Macallan and Highland Park will be a welcome addition to the luxury brand offer at Unifree Duty Free\u2019s impressive retail operation at Istanbul Airport.\u201d<\/em><\/p>\n

Unifree Duty Free Chief Commercial Officer Ceren Tongu\u00e7 said: \u201cAt Unifree Duty Free our foremost goal is to provide the best possible shopping experience for our guests and improve this practice every day through hosting firsts in the travel retail business to become the best customer centric airport retailer. In line with this commitment, we are pleased to unveil a world-first concept in the Unifree Duty Free Store at \u0130stanbul Airport in a strong collaboration with Edrington, contributing to a superior shopping experience for our customers. We look forward to welcoming passengers to the new shop-in-shop at Unifree Duty Free Store, which offers a sensory and digitally focused experience, inviting travellers to dive deeper into the worlds of The Macallan and Highland Park and to experience travel retail exclusives.\u2019\u2019<\/em><\/p>\n

Gebr. Heinemann Director Purchasing LTC Ruediger Stelkens added: \u201cThe opening of this shop is truly great news for whisky enthusiasts and collectors alike. The Macallan and Highland Park are exceptional whiskies, and they are perfectly showcased in this shop-in-shop. With this, our spectacular assortment gains further allure, underscoring our longstanding and trustworthy partnership with Edrington.\u201d<\/em><\/p>\n

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Edrington Global Travel Retail (GTR) has collaborated with Unifree Duty Free and Gebr. Heinemann to unveil a world-first concept at Istanbul Airport, bringing to life […]<\/p>\n","protected":false},"author":4,"featured_media":71831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7097],"tags":[377,69,39,6532,4351,235,6467,3477,2519,216,8056,103],"class_list":["post-71829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-airport-shopping","tag-duty-free","tag-dutyfree","tag-edrington-global-travel-retail","tag-gebr-heinemann","tag-highland-park","tag-istanbul-airport","tag-the-macallan","tag-the-macallan-duty-free","tag-travel-retail","tag-unifree-duty-free","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=71829"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71829\/revisions"}],"predecessor-version":[{"id":71869,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/71829\/revisions\/71869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/71831"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=71829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=71829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=71829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}