{"id":72655,"date":"2024-05-30T10:47:46","date_gmt":"2024-05-30T09:47:46","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=72655"},"modified":"2024-05-30T10:47:46","modified_gmt":"2024-05-30T09:47:46","slug":"worlds-first-ever-shortbread-vending-machine-lands-at-edinburgh-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/worlds-first-ever-shortbread-vending-machine-lands-at-edinburgh-airport\/","title":{"rendered":"World\u2019s first-ever shortbread vending machine lands at Edinburgh Airport"},"content":{"rendered":"

Walker\u2019s Shortbread is launching the world\u2019s first interactive shortbread vending machine at Edinburgh Airport, offering travellers the chance to enjoy \u2018Scotland at its finest\u2019 this summer.<\/p>\n

<\/p>\n

The Scottish brand unveiled the installation in May in partnership with the UK\u2019s leading travel retailer, World Duty Free, which is operated by global travel experience player, Avolta. The \u2018first of its kind\u2019 interactive machine welcomes visitors to the \u2018World of Walker\u2019s\u2019, where they can discover the story of the 125 year old brand, enjoy a complimentary shortbread finger and be recommended a product to purchase in the World Duty free store as they pass through.<\/p>\n

Walker\u2019s Shortbread is the number one confectionary brand at Edinburgh Airport, and the only confectionary brand to have a personalised space within the newly refurbished World Duty Free store at Scotland\u2019s busiest airport, which is expected to welcome 15 million passengers in 2024.<\/p>\n

The vending machine invites passengers to take a digital quiz to help match them to the perfect Walker\u2019s product for any occasion – whether for gifting, to share with family and friends or simply to enjoy themselves – and takes travellers on a journey to the Scottish Highlands, the home of Walker\u2019s Shortbread, where the world-famous product is made.<\/p>\n

Travellers will hear how the brand\u2019s much-loved shortbread recipe, which uses just four ingredients, has remained in the Walker family recipe books since founder, Joseph Walker, baked his first batch over a century ago, before being dispensed a complimentary Walker\u2019s shortbread finger to enjoy.<\/p>\n

\"\"

\"\"

It also features a digital display with illustrations of iconic Scottish landmarks and symbols \u2013 including Edinburgh Castle and the Loch Ness Monster \u2013 and information on Walker\u2019s latest in-store offers.<\/p>\n

Nicky Walker, Managing Director at Walker\u2019s Shortbread, said: \u201cAs a family-run business, we\u2019re thrilled to launch the world\u2019s first shortbread vending machine.<\/em><\/p>\n

\u201cProvenance and heritage is so central to our brand and is part of what makes our products so popular across the globe. Bringing a Scottish heritage product and a 125-year-old brand into an experiential sampling format is a great way for us to engage and appeal to today\u2019s consumer habits, and ideal for those who struggle with knowing what product to choose.<\/em><\/p>\n

\u201cIn 2022, our export revenues rose by almost 10 per cent \u2013 which is true testament to the love people have for our products and our GTR products are now sold in over 30 markets. By partnering with World Duty Free to create this installation, we\u2019ll be able to reach international audiences while continuing our mission to share the joy of shortbread.\u201d<\/em><\/p>\n

Since launching its GTR range in April 2022, the range has gone from strength to strength, contributing to the brand\u2019s impressive UK sales, which rose by 23% in 2022.<\/p>\n

Gail Taylor, Chief Commercial Officer (Non-Aero) at Edinburgh Airport commented: \u201cMillions of people from all over the world come to experience the very best of Scotland every year, and there\u2019s no better way to say goodbye to them than with one of our finest treats.<\/em><\/p>\n

\u201cWe\u2019re looking forward to seeing this innovative shortbread vending machine in the airport and watching people leave with a lasting taste of Scotland.\u201d<\/em><\/p>\n

Jonathan McIvor, Head of the Confectionery category in the UK for Avolta comments: \u201cWe are constantly looking for unique and engaging experiences that excite, inform, and inspire our customers. This \u2018first of its kind\u2019 interactive vending machine ticks all those boxes and is sure to attract plenty of interest from travellers as they pass through Edinburgh airport.<\/em><\/p>\n

\u201cAs the leading travel retailer in the UK, World Duty Free is proud to partner with, and support heritage brands such as Walker\u2019s. This iconic brand delivers that all important \u2018sense of place\u2019, while offering our customers a way to connect to the spirit of Scotland and all things British!\u201d<\/em><\/p>\n

\"\"

Walker\u2019s Shortbread is launching the world\u2019s first interactive shortbread vending machine at Edinburgh Airport, offering travellers the chance to enjoy \u2018Scotland at its finest\u2019 this […]<\/p>\n","protected":false},"author":4,"featured_media":72656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477],"tags":[13486,120,69,39,1481,216,13685,14598,3629,273],"class_list":["post-72655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-avolta","tag-confectionery","tag-duty-free","tag-dutyfree","tag-edinburgh-airport","tag-travel-retail","tag-walkers-shortbread-duty-free","tag-walkers-shortbread-travel-retail","tag-walkers-shortbread","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/72655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=72655"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/72655\/revisions"}],"predecessor-version":[{"id":72660,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/72655\/revisions\/72660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/72656"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=72655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=72655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=72655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}