{"id":72781,"date":"2024-06-05T14:04:43","date_gmt":"2024-06-05T13:04:43","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=72781"},"modified":"2024-06-05T14:04:43","modified_gmt":"2024-06-05T13:04:43","slug":"louis-vuitton-lvers-fragrance-set-to-launch-this-month","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/louis-vuitton-lvers-fragrance-set-to-launch-this-month\/","title":{"rendered":"LOUIS VUITTON ‘LVERS’ fragrance set to launch this month"},"content":{"rendered":"

Louis Vuitton will release its first scent created under Pharrell’s direction. Enter LVERS, an eau de parfum that bloomed from a creative dialogue between Pharrell Williams and Louis Vuitton’s in-house perfumer, Jacques Cavallier Belletrud.<\/p>\n

<\/p>\n

The duo looked up \u2014 specifically, at the sun \u2014 for inspiration. According to a press release, Pharrell often uses light as a “metaphor for love and a source of life and motivation across human experiences.”<\/em> Indeed, life and light are inextricably linked \u2014 Belletrud noted that photosynthesis is “the starting point for everything.”<\/em><\/p>\n

LVERS translates the life-giving power of sunlight into scent. Galbanum (a resin often described as spicy and green) expresses beams of early-morning light, while cedarwood nods to centuries-old forests that continue to grow, thanks to the sun.<\/p>\n

Notes of invigorating bergamot and creamy sandalwood complete the fragrance, described by the brand as “a spray of sunlight distilled in a bottle.”<\/em><\/p>\n

\"\"

Speaking of bottles \u2014 no detail went unnoticed under Pharrell’s watchful eye. The LVERS bottle, coated with a iridescent finish, is just as radiant as the scent.<\/p>\n

Pharrell also designed accessories to accompany the perfume. A travel case and fragrance trunk are crafted in Louis Vuitton’s Damoflage motif, a streetwear-inspired twist on LV’s Damier print that Pharrell introduced in his debut collection for the house.<\/p>\n

\"\"

LVERS launches worldwide online and in Louis Vuitton stores on June 19th.<\/p>\n","protected":false},"excerpt":{"rendered":"

Louis Vuitton will release its first scent created under Pharrell’s direction. Enter LVERS, an eau de parfum that bloomed from a creative dialogue between Pharrell […]<\/p>\n","protected":false},"author":4,"featured_media":72783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7086],"tags":[69,39,56,144,11038,14630,14631,43,3795,216],"class_list":["post-72781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-mens-grooming","tag-duty-free","tag-dutyfree","tag-fragrance","tag-louis-vuitton","tag-louis-vuitton-fragrance-duty-free","tag-louis-vuitton-fragrances","tag-louis-vuitton-lvers","tag-perfume","tag-pharrell-williams","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/72781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=72781"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/72781\/revisions"}],"predecessor-version":[{"id":72814,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/72781\/revisions\/72814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/72783"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=72781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=72781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=72781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}