{"id":73339,"date":"2024-07-01T11:41:53","date_gmt":"2024-07-01T10:41:53","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=73339"},"modified":"2024-07-01T11:41:53","modified_gmt":"2024-07-01T10:41:53","slug":"absolut-releases-andy-warhol-limted-edition-bottle-exclusive-to-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/absolut-releases-andy-warhol-limted-edition-bottle-exclusive-to-duty-free\/","title":{"rendered":"ABSOLUT releases Andy Warhol limted-edition bottle, exclusive to duty-free"},"content":{"rendered":"

Absolut is launching a limited-edition bottle in collaboration with The Andy Warhol Foundation for the Visual Arts inspired by the rediscovery of Warhol\u2019s Absolut \u2018blue\u2019 painting. Launching exclusively in global travel retail, the new bottle, which embodies the power of expression and progression through art, comes almost 40 years after Absolut Vodka first collaborated with the American artist.<\/p>\n

To mark the launch, a striking gallery-inspired Absolut Warhol pop-up has touched down at Amsterdam Airport, inviting passengers, poised for moments of discovery, to learn more about this compelling story. The new release will be propelled on a global scale through a dazzling and immersive activation campaign – including 3D OOH media, high profile in-airport promotional spaces and eye-catching in-store display units at some of the world\u2019s busiest airports; from London Heathrow to Dubai International, Sao Paulo to Sydney, Madrid to Santo Domingo. The limited-edition bottle will be rolled out across more than 50 additional global markets from September.<\/p>\n

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Absolut has always believed that art has the power to unite people beyond differences. It\u2019s a belief that can be traced to 1985 when Andy Warhol became the first artist to create artwork based on the silhouette of Absolut\u2019s apothecary-inspired bottle. The artist\u2019s original \u2018Absolut Warhol\u2019 \u2013 the Absolut bottle painted with vibrant colours on a black background \u2013 is considered iconic. For decades, a second Absolut Warhol painting had been rumoured to exist, but such whispers remained unconfirmed until Absolut \u2018blue\u2019 was rediscovered at auction in 2020. In proving its provenance, the original contract was unearthed, confirming two paintings had indeed been commissioned. Now part of the Absolut Art Collection, the painting will be unveiled at Stockholm\u2019s Spritmuseum on 17th October 2024 as the centrepiece of a new exhibition, Andy Warhol, Money On The Wall, curated by renowned art historian and Warhol biographer, Dr Blake Gopnik.<\/p>\n

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Warhol’s artistic legacy continues to transcend cultural and societal boundaries to this day, allowing a medium through which people from all different walks of life can unite, sparking conversations that challenge the norm. Through the collaboration with The Andy Warhol Foundation, Absolut is paying tribute to the rediscovered Warhol Absolut \u2018blue’ painting and, by revitalising the original partnership, emphasising the transformative power of creativity through art.<\/p>\n

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Speaking about the collaboration and limited-edition launch, Deb Dasgupta, VP Global Marketing Absolut Vodka, said: \u201cWe are thrilled to collaborate with The Andy Warhol Foundation to reintroduce this timeless Absolut Warhol artwork to the public. Embracing our values of inclusivity and a commitment to fostering a culture of boundless creative expression, we aim to unite diverse voices and spark meaningful conversations to inspire positive change through the transformative power of art. With the limited-edition bottle, we are excited to offer consumers everywhere a chance to become part of the Absolut Warhol legacy and to own their own piece of artwork.\u201d<\/p>\n

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Michael Dayton Hermann, Director of Licensing, Marketing, and Sales at The Andy Warhol Foundation said: \u201cOur collaboration with Absolut Vodka celebrates Warhol\u2019s enduring artistic legacy and cultural influence through his belief in the power of art to provoke thought and inspire change. We are thrilled to see this dynamic campaign come to life, inviting new generations to engage with his legacy in a fresh and dynamic way. Proceeds from this impactful collaboration will generously support the philanthropic work of The Andy Warhol Foundation in fulfilling its mission to advance the visual arts and projects that challenge the status quo.\u201d<\/p>\n

About the bottle<\/strong>
\nThis limited-edition bottle has a visually artistic and layered aesthetic due to the multi-layered screen-printed design. The bottle combines both internal and external design components, bringing Warhol\u2019s rediscovered Absolut \u2018blue\u2019 painting from 1985 to life by the magnification of the Absolut Vodka within. Each shade of blue has been carefully extracted from the painting, delivering a striking likeness to the original and a stunning finish through the lens of the Absolut Vodka. The final details include an image of Warhol himself alongside his original signature.<\/p>\n

The Warhol-inspired cocktail<\/strong>
\nThe specially curated cocktail that marks the collaboration is inspired by Warhol\u2019s infamous sweet tooth and his passion for cornflakes. Absolut Warhol\u2019s Milk Punch \u2013 a blend of Absolut Vodka and cocoa butter, smooth banana liquor, zesty lemon juice and cornflake-infused milk \u2013 goes beyond the classics to create a deliciously unique taste experience. Consumers can access an immersive behind-the-scenes experience that includes, among other things, a masterclass on how to make the new signature cocktail via an easily scannable QR code on the side of the bottle.<\/p>\n

The short film<\/strong>
\nAs part of the collaboration, renowned Mexican director and photographer Santiago Sierra Soler has directed a short film depicting how the rediscovered painting transcends the cultural legacy of Absolut and Warhol. Inspired by Warhol\u2019s blue brush strokes and played to the sound of a remixed 20th Century Boy by T Rex, the short film mixes the past with the present through iconic references from Absolut\u2019s and Warhol\u2019s shared history.<\/p>\n

The Absolut Warhol limited-edition 1L bottles will retail for RRP $24\/ \u20ac22. They will be available for sale exclusively for two months in global travel retail before being rolled out in over 50 global markets from September 2024 in both 1L and 700ml bottle sizes.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Absolut is launching a limited-edition bottle in collaboration with The Andy Warhol Foundation for the Visual Arts inspired by the rediscovery of Warhol\u2019s Absolut \u2018blue\u2019 […]<\/p>\n","protected":false},"author":3,"featured_media":73344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7088,1,477,7093,7099,7097],"tags":[14755,4674,12780,69,216],"class_list":["post-73339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-absolut-warhol-absolut-vodka","tag-amsterdam-airport-schiphol","tag-andy-warhol","tag-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=73339"}],"version-history":[{"count":1,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73339\/revisions"}],"predecessor-version":[{"id":73346,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73339\/revisions\/73346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/73344"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=73339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=73339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=73339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}