Passengers travelling through Dublin and Cork Airport will notice the travel retail stores formally known as \u201cThe Loop\u201d have undergone a vibrant and dynamic re-brand, now known as Dublin Airport Duty Free, and Cork Airport Duty Free.<\/p>\n
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In line with our relentless focus on sense of place, this key priority for the business ensures a deep commitment to creating authentic, immersive experiences that reflect and celebrate the essence of each location. The new brand identity in Dublin and Cork elevates this to a whole new level taking inspiration from the heritage of both cities, colliding the cultural history, with the enriching dynamism of the modern era.<\/p>\n
“We are incredibly excited to reveal our new re-brand of our stores at Dublin and Cork Airport. We are the first and the last stops for travellers visiting this beautiful country and our goal is to inspire and engage our customers as they visit the Duty Free stores on their journey. We are uniquely placed to be the showcase of both cities; their old souls and young hearts, representing the heritage and culture, juxtaposed with the vibrancy and modernism of both cities. We want to bring to life the energy and dynamism of our locations, and we do this by reflecting a clear sense of place for each city, for both Dublin and Cork.” <\/em>Tom Byrne,\u00a0Retail Director, ARI Ireland<\/p>\n The re-brand is a continuation of ARI\u2019s commitment to our vision of being the world\u2019s favourite airport retailer and partner of choice. In February 2023, we unveiled our new strategic brand framework, including a contemporary new brand identity and brand expression, Joy on Your Way, creating a further point of difference for the pioneering travel retailer. This week sees many celebrations across the ARI estate, marking the National Day of Joy on June 26th.<\/p>\n![\"\"](\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/07\/Resize_Retail-Team-Dublin-Airport-Duty-Free.jpg\")