{"id":73463,"date":"2024-07-09T11:25:57","date_gmt":"2024-07-09T10:25:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=73463"},"modified":"2024-07-09T11:25:57","modified_gmt":"2024-07-09T10:25:57","slug":"ted-baker-sunglasses-a-hit-with-travellers-in-duty-free-across-europe","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/ted-baker-sunglasses-a-hit-with-travellers-in-duty-free-across-europe\/","title":{"rendered":"TED BAKER sunglasses a hit with travellers in duty-free across Europe"},"content":{"rendered":"

Mondottica\u2019s best-selling Ted Baker eyewear is proving a hit with summer holiday travellers in the UK and Europe.<\/p>\n


\nThe British brand\u2019s 2024 range of sunglasses for both men and women is featured in all UK airports, and in selected locations in Southern Europe, with Avolta and Lagard\u00e8re Travel Retail. Ted Baker sunglasses are also listed with Britanny Ferries and Condor Ferries and inflight with selected airlines.<\/strong><\/p>\n

Ted Baker\u2019s quirky sense of humour and fastidious attention to detail has remained at the heart of the British brand since its birth in 1988, with its SUN24 eyewear collection building on the brand\u2019s dedication to forward-facing designs and bold patterns.<\/p>\n

According to Mondottica, this new range is one of Ted Baker\u2019s strongest eyewear collections to date.<\/p>\n

For women, oversized ultra-feminine shapes with glamorous 1970\u2019s references take centre-stage. Earthy hues mixed with pastels and softly gradated lenses feature, along with fresh feminine pastels, classic torts with a hint of pearl, and a playful mix of seasonal prints.<\/p>\n

For men, luxe-look vintage styling with thicker profiles and strong bevelling dominates. The SUN24 line-up, with its wide temples and mixed metal details, prove the devil is in the detail, with \u2013 like everything produced under the Ted Baker name \u2013 Ted\u2019s personality woven into its core.<\/p>\n

Ted Baker SUN24 Women\u2019s Range<\/strong><\/p>\n

AMARA in Gloss Crystal Purple introduces a distinctive floral-inspired double layered coloured acetate in striking clear purple. Ted Baker signatures on delicate metal temples and Ted Baker \u2018T\u2019 on the temple tips finish this go-to style.<\/p>\n

Contemporary looks and everyday styling combine in CATRINA, a Solid Black style with a bold square frame featuring a bevelled front with high-definition prints inside the temples. The Ted Baker logo is discreetly hidden in the hinge along with a sparkling gem. Double floral pins on the front of the frames and temples combine with five-barrel hinges in a visible display of Ted Baker\u2019s enduring commitment to quality.<\/p>\n

Rounding up the women\u2019s collection is EVIE in a Gloss Wine colourway. The hexagonally shaped frame is crafted from gradated acetate, with bespoke acetate temples in tortoiseshell infusing a mix of delicate pinks and tortoiseshell flecks. Evie also features Ted Baker branding on the lenses.<\/p>\n

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Ted Baker SUN24 Men\u2019s Range<\/strong><\/p>\n

GARRET in Gloss Black features a chunky acetate frame with linear lines and a stylish black and white gingham print lamination hidden inside the frame. Ted Baker \u2018T\u2019 logos are discreetly placed inside each hinge as additional branding points.<\/p>\n

Modern vintage, ALFIE in Black provides a contemporary update of a classic Clubmaster design. Key updates include a textured nose bridge in a muted, aged gold colouration. A bespoke temple design leads to a unique bevelled temple tip detail.<\/p>\n

BRET in a Crystal Horn Cognac completes Ted Baker\u2019s SUN24 collection for men. This bold style features a thick 6mm acetate frame with a handsome honey coloured graduated front. A bespoke core wire and bevelled detail on each temple tip combine to deliver a standout eyewear style of the Ted Baker season.<\/p>\n

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Strong presence in travel retail<\/strong><\/p>\n

Mondottica National Account Manager Travel Retail & Sunglasses Louise Porte underlined Ted Baker\u2019s success and strong presence in travel retail.<\/p>\n

\u201cThis quintessentially British brand is famed for its quirky yet commercial fashion offering, top-quality design detailing, and distinctive use of pattern and colour to create exceptional, individual eyewear. Ted Baker eyewear is as inventive and original as it is upbeat and vibrant \u2013 just like the brand itself \u2013 which makes for a perfect fit in the travel retail channel.\u201d<\/em><\/p>\n

According to Louise Porte, Ted Baker as a brand is \u201caspirational yet still attainable, which is why we have seen such success with it in global travel retail\u201d. \u201cTravelling consumers can buy beautifully detailed, high-quality sunglasses from a desirable brand at an affordable price point, which is even more attractive in travel retail,\u201d<\/em> she added.<\/p>\n

The Ted Baker SUN24 collection features in a \u2018Get lost in eyewear\u2019 campaign on social media.<\/p>\n

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Mondottica\u2019s best-selling Ted Baker eyewear is proving a hit with summer holiday travellers in the UK and Europe.<\/p>\n","protected":false},"author":4,"featured_media":73465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,1,477,7091,7093,7092],"tags":[65,69,39,46,457,55,14790,14792,14789,14791,216],"class_list":["post-73463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-sunglasses-eyewear","tag-accessories","tag-duty-free","tag-dutyfree","tag-fashion","tag-mondottica","tag-sunglasses","tag-ted-baker-duty-free","tag-ted-baker-eyewear","tag-ted-baker-sun24","tag-ted-baker-sunglasses","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=73463"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73463\/revisions"}],"predecessor-version":[{"id":73502,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73463\/revisions\/73502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/73465"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=73463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=73463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=73463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}