{"id":73593,"date":"2024-07-15T14:41:24","date_gmt":"2024-07-15T13:41:24","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=73593"},"modified":"2024-07-15T14:41:24","modified_gmt":"2024-07-15T13:41:24","slug":"grey-goose-parties-with-idris-elba-to-promote-altius-expression","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/grey-goose-parties-with-idris-elba-to-promote-altius-expression\/","title":{"rendered":"GREY GOOSE parties with Idris Elba to promote Altius expression"},"content":{"rendered":"

Grey Goose Vodka has enlisted actor and DJ Idris Elba to celebrate the launch of its Altius expression.<\/p>\n


\nThe ultra-premium vodka made its debut in April<\/a> and is filtered at sub-freezing temperatures.<\/strong><\/p>\n

To support the ongoing launch, Elba has dropped a new track for the summer titled \u2018Pushing On\u2019, as well as a 45-second short film where he explains his creative process in making the song and the inspiration behind it.<\/p>\n

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In the clip, Elba said: \u201cVibrations, rhythm, music, melody\u2026 all of these things are an emotion for me. I have to imagine what I want the song to do, and I get inspired by things that sound like that.<\/em><\/p>\n

\u201cEveryone speaks different languages, are different ages, different generations \u2013 but as soon as you play music, it\u2019s just one frequency.\u201d<\/em><\/p>\n

Earlier in the summer, Elba also DJed at an Altius launch party in Ibiza, in a private villa on one of the island\u2019s highest peaks. The new track will be the soundtrack to Altius parties across Europe this summer.<\/p>\n

Altius vodka is inspired by the French Alps, and it is made from alpine spring water and winter wheat from Picardy in northern France. The high-altitude crystallisation that happens in the alps\u2019 glacial conditions is said to make the vodka extra smooth.<\/p>\n

Watch the full Idris Elba x Grey Goose short below:<\/p>\n