{"id":73655,"date":"2024-07-17T11:38:35","date_gmt":"2024-07-17T10:38:35","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=73655"},"modified":"2024-07-17T11:38:35","modified_gmt":"2024-07-17T10:38:35","slug":"elizabeth-ardens-travel-with-arden-touches-down-at-stockholm-arlanda-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/elizabeth-ardens-travel-with-arden-touches-down-at-stockholm-arlanda-duty-free\/","title":{"rendered":"Elizabeth Arden\u2019s \u2018Travel With Arden\u2019 touches down at Stockholm Arlanda duty-free"},"content":{"rendered":"

Elizabeth Arden has partnered with Avolta to create a high-profile \u2018Travel With Arden\u2019 activation at Stockholm Arlanda Airport Terminal 5. The event is running from 1st-31st July, and follows similar successful travel-themed installations in Alicante Airport and Paris Orly.<\/p>\n

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To further boost brand visibility, the airport activation is complemented by an innovative Spa Zone pop-up concept, which made its debut at the location on 1st June and will remain until 31st July. Arden is the first brand selected by Avolta to collaborate on this type of concept. Harnessing Arden\u2019s world-famous Red Door treatment heritage, this Spa Zone offers passengers a choice of two free express beauty services, to leave them feeling refreshed, renewed, and ready for their trip.<\/p>\n

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The first service invites travellers to choose a personalized Ceramide Capsule. Using a new display, Beauty Advisors assist passengers to select the best Ceramide Capsule for their skin\u2019s specific needs, and demonstrate how to apply it. The second service is the \u2018Eight Hour Beauty Fix\u2019. This uses the brand\u2019s iconic Eight Hour Skin Protectant to provide a quick, four-step beauty refresh for brows, cheekbones, cuticles and lips.<\/p>\n

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The Arlanda \u2018Travel With Arden\u2019 activation covers 12sq m, and has been designed to showcase Arden\u2019s travel retail exclusives and best-sellers. For the first time in the EMEA region, this activation features a colourful summer holiday\/beach vibe theme and imagery \u2013 including a fun Ceramide replica reclining on a deckchair.<\/p>\n

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Once again, the activation incorporates a comprehensive sampling initiative, to help establish Arden\u2019s iconic Ceramide capsules as a \u2018must-have\u2019 travel product. Every passenger who visits the HPP site is invited to choose a free Ceramide Capsule \u2013 such as Hyaluronic Acid, Daily Youth Restoring Serum, or the Line Erasing Night Serum Retinol \u2013 according to their skin\u2019s specific needs. Perfect for travel, Ceramide capsules are pre-measured, portable and suitable for carrying in hand luggage.<\/p>\n

In addition to a free Ceramide capsule, Arlanda passengers who spend a minimum of SEK700 (\u20ac61.50) on Arden products will receive an exclusive beach bag GWP. Members of the Red By Dufry loyalty scheme are also eligible to enter a competition to win a six-month supply of Ceramide capsules.<\/p>\n

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\u201cWe are excited to build on the momentum of our \u2018Travel With Arden\u2019 campaign with this latest airport activation and Spa Zone pop-up at Arlanda,\u201d<\/em> noted C\u00e9line Moitti\u00e9, Elizabeth Arden Marketing Director EUTR.<\/p>\n

\u201cWe know that this concept helps to convert browsers to shoppers, by boosting footfall, engagement and penetration. Importantly, we have curated our high-quality portfolio to ensure that there is something to appeal to all passenger demographics \u2013 and every budget.\u201d<\/em><\/p>\n

She concluded: \u201cOur travel-friendly skincare offer, led by our hero Ceramide collection and TREX products, continues to drive sales in the GTR channel, supported by our strategy of creating unique animations and activations to keep Arden top-of-mind with passengers.\u201d<\/em><\/p>\n

To further enhance visibility and encourage participation, the Arlanda \u2018Travel With Arden\u2019 activation is being supported by an integrated Emotion+ 360\u00b0 campaign across various Avolta online and offline channels and divisions, including in-store digital and traditional displays, paid and organic social media, the retailer\u2019s Reserve & Collect website, and the Red by Dufry loyalty programme communications.<\/p>\n

\u201cWe are excited to launch this vibrant activation at Arlanda in collaboration with Avolta,\u201d<\/em> commented Elizabeth Arden Brand Manager Prestige EUTR Romane Pinede. \u201cBy implementing the comprehensive 360\u00b0 Emotion+ communication campaign, we will reach customers through in-store media and online platforms. Our goal is to capture the attention of all passengers and\u00a0<\/em>make Elizabeth Arden’s counter a must-visit destination whenever they travel!\u201d<\/em><\/p>\n

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Elizabeth Arden has partnered with Avolta to create a high-profile \u2018Travel With Arden\u2019 activation at Stockholm Arlanda Airport Terminal 5. The event is running from […]<\/p>\n","protected":false},"author":4,"featured_media":73656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477,7084,7086,7085],"tags":[13486,45,44,69,39,438,2758,14848,92,13071,216,13270],"class_list":["post-73655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-avolta","tag-beauty","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-elizabeth-arden","tag-elizabeth-arden-duty-free","tag-elizabeth-arden-spa-zone","tag-skincare","tag-stockholm-arlanda-airport","tag-travel-retail","tag-travel-with-arden"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=73655"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73655\/revisions"}],"predecessor-version":[{"id":73716,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73655\/revisions\/73716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/73656"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=73655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=73655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=73655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}