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Valentino is expanding its offerings with a “haute couture” fragrance line. A narration of seven olfactive dreams for seven unique fragrances inspired by a Roman Palazzo
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\nMaison Valentino introduces the “Anatomy of Dreams,” a collection of Haute Couture perfumes inspired by the hedonistic essence of Rome. Each of the seven unique fragrance stories is crafted by expert perfumers, who selected the ingredients to create unexpected blends evoking Italian memories and contemporary times\u2014an authentic sensorial journey of infinite trajectories and endless possibilities enclosed by glass bottles with an iconic silhouette.<\/p>\n
The seven non-gendered fragrances feature evocative names in Italian, French, and English, showcasing contrasts between classical perfumery\u2019s olfactive notes and Italian accords. “Sogno in Rosso” contrasts black pepper with a sweet milk foam accord, “Notto d’Oro” blends almond with an oud accord, and “L’innocence de l’Air” pairs rose with green mandarin. “Private Talk” mixes tuberose with a cappuccino accord, “Club Couture” combines patchouli with a fig accord, “Punk Romantic” marries vanilla with an olive wood accord, and “Behind the Seen” features vetiver with a hazelnut accord.<\/p>\n
This collection is described as a \u201creverie crafted by the hands of the finest perfumers,\u201d embodying Italian memories while embracing and reflecting contemporary times. While the project was launched before Alessandro Michele assumed the role of Valentino\u2019s creative director in March, it was developed under the leadership of the brand\u2019s former creative director, Pierpaolo Piccioli. Each fragrance in this collection has been meticulously crafted by renowned noses from various perfumeries, including Fabrice Pellegrin, master perfumer Nathalie Lorson, and Nicolas Bonneville for Firmenich, as well as Paul Guerlain, Carlos Bena\u00efm, Andrew Everett, Fanny Ball, Delphine Lebeau, and Anne Flipo of International Flavors & Fragrances (IFF).<\/p>\n
Valentino emphasizes the couture aspect of this line, offering customers the ability to personalize their scent by mixing fragrances or adding one of the two enhancers provided with the line: “Bianco 1968” with potent white musk notes created by Jordi Fernandez and “Rockstud Noir” with intense sandalwood notes designed by Daniela Andrier. These can be worn alone or layered with other scents, offering “23 dream blends from nine formulas,” as per Valentino Beauty.<\/p>\n
Sustainability is also a focus in the packaging design. The rectangular bottles, produced in France and Italy, are made from 99% glass, including 15% recycled glass. Initially, the “Anatomy of Dreams” line will be available exclusively in Valentino boutiques, with a 100 ml bottle priced at \u20ac325.<\/p>\n