{"id":73746,"date":"2024-07-18T13:21:21","date_gmt":"2024-07-18T12:21:21","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=73746"},"modified":"2024-07-18T13:21:21","modified_gmt":"2024-07-18T12:21:21","slug":"dubai-duty-free-showcases-the-dalmore-jura-fettercairn-and-tamnavulin-new-single-malt-launches","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/dubai-duty-free-showcases-the-dalmore-jura-fettercairn-and-tamnavulin-new-single-malt-launches\/","title":{"rendered":"DUBAI DUTY FREE showcases The Dalmore, Jura, Fettercairn and Tamnavulin new single malt launches"},"content":{"rendered":"

Whyte & Mackay continues to elevate its position as a driving force within the flourishing single malt category in GTR, with a series of high-profile activation spaces at Dubai International Airport, created in partnership with Dubai Duty Free (DDF).<\/p>\n

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Throughout the month of June, the company showcased its portfolio of exceptional single malts \u2013 The Dalmore, Jura, Fettercairn and Tamnavulin \u2013 with a series of high-profile activation spaces, across T1 and T3 Departures, and T3 Arrivals. A further set of activation spaces, spotlighting Fettercairn and Jura, will be live throughout July.<\/p>\n

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This latest collaboration highlights Whyte & Mackay\u2019s commitment to single malt category growth, with the company\u2019s increased focus in the Middle East \u2013 a vital region for the channel and category. Scotch whisky, the biggest spirits category in GTR, continues to outpace the spirits category in general, exceeding the forecast pre-COVID, especially in key regions such as Dubai and India (IWSR). Importantly, Whyte & Mackay remains the only malt owner globally to have driven growth every year since 2019 across total global markets with its portfolio of single malts (IWSR).<\/p>\n

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New travel retail exclusives deliver exceptional sales<\/strong><\/p>\n

The single malt whiskies showcased via this summer\u2019s DDF activations are The Dalmore Luminary No.2 Collectible and a range of travel retail exclusives; a new aged range of Fettercairn expressions; the limited edition and collectible Jura Islanders\u2019 Expressions No.3; and Tamnavulin Sauvignon Blanc Edition.<\/p>\n

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The activations have been timed to support the regional roll-out of these collections, each of which targets a specific shopper demographic and shopper mission. Thanks to Whyte & Mackay\u2019s expertise in understanding malt shoppers and consumers, the head-turning displays have been designed to stimulate footfall and conversion in-store. The installations incorporate eye-catching merchandising units and bottle displays, tastings, and extensive signage, to help shoppers navigate the fixtures and give them confidence in their purchases. As part of Whyte & Mackay\u2019s partnership with DDF, the launch of The Dalmore Luminary is being further supported by a campaign on JC Decaux screens sited across the airport\u2019s VIP lounge spaces, which have proven to be a key tool in driving store footfall and conversion.<\/p>\n

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Whyte & Mackay has reported an exceptional uplift in sales at DDF in June, with its single malts growing +37% in value compared with June 2023. This phenomenal growth was fuelled by Tamnavulin (+277%), Fettercairn (+218%) and as always by The Dalmore (+28%) \u2013 now a preferred malt of DDF shoppers (all figures are value sales June 2024 versus June 2023).<\/p>\n

\u201cWe are absolutely delighted with our Dubai Duty Free partnership, which has resulted in our single malt brand activations attracting more passengers to their stores, and driving headline growth,\u201d<\/em> noted Whyte & Mackay Regional Director GTR Clarisse Daniels. \u201cAs single malt specialists, we have carefully curated a series of impactful activations, which clearly express the character, ethos and positioning of our different whiskies, with compelling propositions that appeal to both existing and new customers.\u201d<\/em><\/p>\n

She continued: \u201cOur portfolio outperforms the single malt category in the premium, super-premium, and ultra-premium price segments, driven by Tamnavulin, Jura and Fettercairn, respectively. I\u2019m confident these new travel retail exclusive launches will continue to increase penetration, conversion and spend, fuelling long-term growth both for us and our retail partners.\u201d<\/em><\/p>\n

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Whyte & Mackay continues to elevate its position as a driving force within the flourishing single malt category in GTR, with a series of high-profile […]<\/p>\n","protected":false},"author":4,"featured_media":73760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7088,1,477,7093,7099,7097],"tags":[497,3305,149,1740,69,39,6706,2148,13473,47,612,14861,14860,216,3632],"class_list":["post-73746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-airport-duty-free","tag-ddf","tag-dubai-duty-free","tag-dubai-international-airport","tag-duty-free","tag-dutyfree","tag-fettercairn","tag-jura","tag-jura-islanders-expressions-no-3","tag-malt-whisky","tag-single-malt","tag-tamnavulin-sauvignon-blanc-edition","tag-the-dalmore-luminary-no-2-collectible","tag-travel-retail","tag-whyte-mackay"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=73746"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73746\/revisions"}],"predecessor-version":[{"id":73786,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73746\/revisions\/73786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/73760"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=73746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=73746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=73746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}