{"id":73828,"date":"2024-07-23T09:55:13","date_gmt":"2024-07-23T08:55:13","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=73828"},"modified":"2024-07-24T12:07:41","modified_gmt":"2024-07-24T11:07:41","slug":"sol-de-janeiro-launches-unleash-your-summer-self-tour-at-global-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/sol-de-janeiro-launches-unleash-your-summer-self-tour-at-global-airports\/","title":{"rendered":"Sol de Janeiro Launches ‘Unleash Your Summer Self!’ Tour at global airports"},"content":{"rendered":"

L\u2019OCCITANE Travel Retail is delighted to announce the launch of a massive Sol de Janeiro summer promotional campaign entitled, \u201cUnleash Your Summer Self!\u201d This dynamic three-month long global tour promises an unforgettable summer experience with immersive,
\nsun-kissed 360-degree activations and vibrant in-store animations at 105 airports worldwide.<\/p>\n


\nThe arresting promotional tour will transform airport spaces with colourful and disruptive pop-ups, drawing travellers into a world of summer fun. With activations in 18 locations across the UK, including a mega pop-up at London Heathrow, 49 in Europe, 19 in Latin America, 14 in North America, four in APAC, and four in the Middle East, the campaign is set to make a significant splash. The stand-out pop ups will be rolled out in countries that include: Spain, France, Italy, Greece, Germany, Canada, US, UAE, Australia, and New Zealand.<\/p>\n

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An extensive media campaign will feature panoramic screens and 62 digital screens at London Heathrow Airport, while at Istanbul Airport the promotion will include digital arches, giant lightboxes and 150 digital screens. Additionally, at Oslo Airport, for the first time, all pillars in the main shopping, retail, and restaurant zones will showcase Sol de Janeiro branding, creating a stunning visual impact.<\/p>\n

Complementing the in-airport activities, a significant social media campaign across Instagram and Facebook is being launched, using hyper-local geo-targeting to reach travellers in the pre-trip phase. These personalised and multilingual brand campaigns will amplify the campaign\u2019s message, urging customers to feel the joy and embrace connection, self-confidence, and the liberating spirit of summer.<\/p>\n

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Travellers will have the opportunity to experience Sol de Janeiro’s best-selling products with a dedicated assortment that include Brazilian Bum Bum Cream, Cheirosa 62 Perfume Mist, and Rio Radiance SPF50, along with popular ranges that include Bom Dia, Delicia Drench, and Beija Flor.<\/p>\n

To further elevate the retail experience and promote consumer engagement, customers will be offered complimentary ‘wish’ bracelets with inspiring and fun slogans together with stickers to decorate their \u2018funky jar\u2019 product purchases. An innovative gift with purchase will include gift lockers called, \u2018lockers of luck.\u2019 Customers making purchases will receive a key to a locker where they will find a gift of an eye-catching bright pink beach bag. Individual fun promotional activities will be rolled-out at both Istanbul and London Heathrow Airports in the coming weeks.<\/p>\n

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Sol de Janeiro, meaning \u2018sun of January\u2019, encapsulates the warmth, joy and radiance associated with the Brazilian sun, and the brand aims to imbue its travel retail spaces with that positive vibe and virtual sunshine. With its impactful motto, \u2018Love it. Flaunt it. You\u2019ve got it.\u2019, Sol de Janeiro was born of an authentic and joyful Brazilian philosophy that celebrates diversity, body joy and inclusivity. This is reflected in its bright and colourful product packaging and viral presence, and in its empowering and life-affirming promotional messages.<\/p>\n

With an ultra-engaged, multi-generational fanbase, Sol de Janeiro\u2019s core message of inclusivity, positivity, and acceptance, resonates deeply with all generations, but especially with Gen Z\u2014 its highest growth segment. The brand\u2019s delicious scents, vibrant colours, and attitude of self-expression and confidence align with their values.<\/p>\n

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Marion Amirouche, Brand Manager, Sol de Janeiro, Global Travel Retail, L\u2019OCCITANE Group, said: \u2018We are excited to bring the joy and vibrancy of Sol de Janeiro to travellers around the world. This is the second dynamic summer campaign since we launched the brand to great effect in travel retail last year. The new ‘Unleash Your Summer Self!’ campaign is bigger than ever and is all about really harnessing consumer engagement, celebrating the liberating spirit of summer and inviting everyone to experience the joy and connection that comes with it.\u2019<\/em><\/p>\n

As one of the fastest-growing, award-winning skincare brands globally, Sol de Janeiro continues to shine with its exceptional range of body care, fragrance, and hair care products. Available in airports, on planes, and on cruises and ferries, Sol de Janeiro has made a significant impact in travel retail since its debut worldwide last year, consistently delivering a stellar performance and memorable promotional campaigns.<\/p>\n

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L\u2019OCCITANE Travel Retail is delighted to announce the launch of a massive Sol de Janeiro summer promotional campaign entitled, \u201cUnleash Your Summer Self!\u201d This dynamic […]<\/p>\n","protected":false},"author":4,"featured_media":73837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[45,12739,14082,69,39,56,14878,5418,43,14879,92,12736,12737,14219,216],"class_list":["post-73828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-beauty","tag-brazilian-bum-bum-cream","tag-cheirosa-62-perfume-mist","tag-duty-free","tag-dutyfree","tag-fragrance","tag-loccitane-travel-retail-is","tag-london-heathrow-airport","tag-perfume","tag-rio-radiance-spf50","tag-skincare","tag-sol-de-janeiro","tag-sol-de-janeiro-duty-free","tag-sol-de-janeiro-travel-retail","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=73828"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73828\/revisions"}],"predecessor-version":[{"id":73905,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73828\/revisions\/73905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/73837"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=73828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=73828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=73828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}