{"id":73932,"date":"2024-08-06T12:10:55","date_gmt":"2024-08-06T11:10:55","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=73932"},"modified":"2024-08-06T12:10:55","modified_gmt":"2024-08-06T11:10:55","slug":"dead-mans-fingers-rum-and-whitley-neill-gin-mix-it-up-for-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/dead-mans-fingers-rum-and-whitley-neill-gin-mix-it-up-for-travellers\/","title":{"rendered":"Dead Man\u2019s Fingers rum and Whitley Neill Gin mix it up for travellers"},"content":{"rendered":"

Halewood Artisanal Spirits is ramping up a powerful activation programme for its Whitley Neill Gin and Dead Man\u2019s Fingers brands.<\/p>\n

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The programme, which rolled out earlier this year with pop-ups in key European locations and at Johannesburg\u2019s O. R. Tambo International Airport, centres on attention-catching tasting bars, digital screens and striking merchandising units promoting both Whitley Neill and Dead Man\u2019s Fingers across various space options.<\/strong><\/p>\n

Travellers can enjoy special tastings of Whitley Neill\u2019s various flavours, including best-selling Rhubarb & Ginger, Raspberry and Pineapple, while Dead Mans\u2019 Fingers is introducing travelling consumers to its unique range including Spiced Rum and newcomer Blue Raspberry Tequila Liqueur.<\/p>\n

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The summer season kicked off with incredibly successful pop-ups at London Gatwick and Manchester airports. At London Gatwick, the pop-up campaign was backed by an eye-catching interchanging digital pillar and \u2013 as always \u2013 travellers at both airports were invited to taste a variety of flavours from both brands.<\/p>\n

At Stansted Airport, Halewood Artisanal\u2019 Spirits\u2019 partnership with Avolta and MAG Group is highlighted under a new \u2018Depart from the Everyday\u2019 summer concept with World Duty Free. The campaign, running in September, is expected to reach unprecedented numbers for one of Halewood\u2019s activations via customer relationship management (CRM).<\/p>\n

\u2018Depart from the Everyday\u2019 targets indulgent escapists who straddle the real and digital worlds and prioritise certain indulgences like luxurious getaways. It aims to transport consumers away from the mundanity of their everyday lives to a fun-filled world as World Duty Free, and its partners, celebrate the new age of travel with a highlight on \u2018liquid luggage\u2019 through a digital and interactive bar.<\/p>\n

The Dead Man\u2019s Fingers and Whitley Neill Gin campaign will continue in Scandinavia in Denmark\u2019s Billund and Aalborg ports in July and August and will be extended to Schiphol, Amsterdam, in August and September.<\/p>\n

The brands are also featuring for the first time with Portugal Duty Free, with new listings for four Whitley Neill SKU\u2019s and five Dead Man\u2019s Fingers flavours. As part of this agreement, Halewood Artisanal Spirits we will be activating in Lisbon in August. The company will also run activations with P&O Cruises in September and go as far afield as Sydney Australia with Heinemann for August and September, while stand-out digital promotions will keep brand awareness front of mind in Edinburgh and Glasgow airports.<\/p>\n

All activations are developed for Halewood by specialist retail agency Kounter to feature bold impactful displays echoing the colours of the two brands. The partners\u2019 mission is to deliver engaging and fun spaces, attracting travellers across their airport journey and encouraging tastings.<\/p>\n

This includes ringing the changes now and again with something a little different. At Luton airport, for example, a two month promotion features a classic Mini with the bonnet used to merchandise Whitley Neill gin litre bottles in various flavours at \u00a319.99 each.<\/p>\n

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Halewood Artisanal Sprits Global Travel Retail Director Eamon Prunty noted the increasing popularity of both the Whitley Neill Gin and Dead Man\u2019s Fingers brands. According to the latest IWSR data, Dead Man\u2019s Fingers doubled its volumes in 2023 versus 2022 in global travel retail, making it the #4 bestselling flavoured rum in the global channel and the 8th in the overall rum category.<\/p>\n

\u201cThe numbers speak for themselves,\u201d<\/em> Prunty said. \u201cDead Man\u2019s Fingers has developed into a much sought after brand which appeals to a wide range of travelling consumers, but particularly jells with the increasingly important Gen Z demographic.\u201d<\/em><\/p>\n

\u201cThe brand has a great story to tell, its tastes are on-trend and just what we need to attract consumers who are looking for something different. From the start Dead Man\u2019s Fingers Rum rejected tradition in favour of new, unusual flavours like Cornish Saffron cake and Pedro Xim\u00e9nez ice cream. The brand loves to innovate, loves to disrupt and that\u2019s just what travel retail needs.\u201d<\/em><\/p>\n

At the same time, Prunty points out that Whitley Neill is the number one premium gin brand in the UK domestic market and the #1 premium flavoured gin in global travel retail.<\/p>\n

\u201cLed by Rhubarb and Ginger, our portfolio of flavours puts Whitley Neill in a class of its own,\u201d<\/em> he said. \u201cWhitley Neill\u2019s legacy of experimenting with exceptional flavours, sourced from all over the world to create the most distinctive and intriguing spirits, is well known. Plus, for those who prefer traditional gins, we also offer the premium Connoisseurs Cut London Dry Gin and Distillers Cut.\u201d<\/em><\/p>\n

According to Prunty, the key driver of sales is tasting activations. \u201cThe importance of \u2018liquid on lips\u2019 in converting sales cannot be overestimated,\u201d<\/em> he said. \u201cThat is why we are convinced our busiest programme ever will be a great success. We\u2019ve seen global travel retail volumes double over the financial year ending June 2023 versus the previous year and we are confident this very positive upward trajectory will continue.\u201d<\/em><\/p>\n

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Halewood Artisanal Spirits is ramping up a powerful activation programme for its Whitley Neill Gin and Dead Man\u2019s Fingers brands.<\/p>\n","protected":false},"author":4,"featured_media":73933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[13486,14901,69,39,76,14720,11375,84,216,5484,14902],"class_list":["post-73932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-avolta","tag-dead-mans-fingers","tag-duty-free","tag-dutyfree","tag-gin","tag-halewood-artisanal-sprits","tag-portugal-duty-free","tag-rum","tag-travel-retail","tag-whitley-neill-gin","tag-whitley-neill-gin-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=73932"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73932\/revisions"}],"predecessor-version":[{"id":74003,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/73932\/revisions\/74003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/73933"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=73932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=73932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=73932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}