{"id":74114,"date":"2024-08-08T17:24:03","date_gmt":"2024-08-08T16:24:03","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74114"},"modified":"2024-08-08T17:24:03","modified_gmt":"2024-08-08T16:24:03","slug":"walkers-shortbread-opens-shortbread-scented-duty-free-experience-in-edinburgh-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/walkers-shortbread-opens-shortbread-scented-duty-free-experience-in-edinburgh-airport\/","title":{"rendered":"Walker\u2019s Shortbread opens \u2018shortbread-scented\u2019 duty-free experience in Edinburgh Airport"},"content":{"rendered":"

Walker\u2019s Shortbread is inviting those travelling through Edinburgh Airport on a sensory journey this summer, with a new pop-up site which invites passengers to \u2018experience the joy of shortbread\u2019 through sight, smell and taste.<\/p>\n

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The activation will run until 2nd September, coinciding with Edinburgh\u2019s Fringe Festival, which drew in travellers from over 170 countries last year. A whopping 15 million travellers are expected to pass through Edinburgh Airport in 2024.<\/p>\n

Walker\u2019s new pop-up looks to encapsulate visitors\u2019 senses, with scents of freshly-baked shortbread, set to transport visitors to Walker\u2019s home-town of Aberlour in the Scottish Highlands. This includes a new feature where shoppers can use the available atomisers to activate the scent.<\/p>\n

To celebrate Walker\u2019s provenance and heritage, the impactful space is decorated with eye-catching illustrations of well-known Scottish landmarks featured alongside a 3D replica of Joseph Walker’s original baker’s van. Walker\u2019s iconic tartan presents a running theme throughout the designs, creating a visual, photo-friendly backdrop.<\/p>\n

Visitors will have an opportunity to taste Walker\u2019s delicious all-butter shortbread, with plenty of Shortbread fingers samples available. As they progress on their shopping journey, customers can grab their very own complimentary postcard spotlighting Scottish designs to take away with them. Shortbread themed signs hanging on the ceiling will also guide shoppers to Walker\u2019s personalised vending machine within the World Duty Free store at Edinburgh Airport, where they can take a digital quiz to help match them to the perfect Walker\u2019s product for any occasion.<\/p>\n

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Bryony Walker, Head of Commercial Strategy at Walker\u2019s Shortbread, said: \u201cAs a proud Scottish brand, Walker\u2019s new pop-up site aims to engage international audiences visiting Edinburgh in an exciting and memorable way. We have embodied Scotland\u2019s \u2018friendly and welcoming\u2019 reputation, to create something that is not just a shopping experience, but a journey through Walker\u2019s heritage using sight, smell and taste, to bring to life the joy of shortbread.\u201d<\/em><\/p>\n

Linsey Jordan, Head of Retail at Edinburgh Airport, commented: \u201cMany passengers like nothing better than to stock up on Scottish favourites as they pass through the airport, and as Walker\u2019s Shortbread is always a top choice it\u2019s no surprise this eye-catching installation is proving a big hit.\u201d<\/em><\/p>\n

\u201cAs travellers from all across the world come to Edinburgh to enjoy the Festival \u2013 and experience the very best of Scotland \u2013 we\u2019re pleased to work with Walker\u2019s on showcasing one of Scotland\u2019s most loved treats in a unique way throughout the month of August.\u201d<\/em><\/p>\n

Jonathan McIvor, Head of the Confectionery Category in the UK for Avolta added, \u201cAt Avolta, we know that consumers want to be immersed in unique and memorable shopping experiences. Through collaborations with brands like Walker\u2019s, we can deliver on this mission, while bringing heritage and culture to the forefront of what we do. Travellers from all over the world will now be able to visit this exciting pop-up to experience the true essence of Scotland.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Walker\u2019s Shortbread is inviting those travelling through Edinburgh Airport on a sensory journey this summer, with a new pop-up site which invites passengers to \u2018experience […]<\/p>\n","protected":false},"author":4,"featured_media":74116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477,7093,7100],"tags":[377,13486,120,69,39,1481,216,13685,14598,3629,273],"class_list":["post-74114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-toys-gifts","tag-airport-shopping","tag-avolta","tag-confectionery","tag-duty-free","tag-dutyfree","tag-edinburgh-airport","tag-travel-retail","tag-walkers-shortbread-duty-free","tag-walkers-shortbread-travel-retail","tag-walkers-shortbread","tag-world-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=74114"}],"version-history":[{"count":2,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74114\/revisions"}],"predecessor-version":[{"id":74140,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74114\/revisions\/74140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/74116"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=74114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=74114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=74114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}