{"id":74222,"date":"2024-08-14T13:26:15","date_gmt":"2024-08-14T12:26:15","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74222"},"modified":"2024-08-14T13:26:15","modified_gmt":"2024-08-14T12:26:15","slug":"jack-daniels-pops-up-at-seoul-incheon-international-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jack-daniels-pops-up-at-seoul-incheon-international-airport\/","title":{"rendered":"Jack Daniel\u2019s pops-up at Seoul Incheon International Airport"},"content":{"rendered":"

Brown-Forman Global Travel Retail (GTR) has opened its first pop-up store at Seoul Incheon International Airport featuring Jack Daniel\u2019s single malt.<\/p>\n


\nIn partnership with Shilla Duty Free, the activation showcases Jack Daniel\u2019s American single malt.<\/strong><\/p>\n

The pop-up will be located at Terminal 2 departures until the end of August and offers \u2018an immersive retail experience designed to captivate and recruit the new generation of travellers\u2019.<\/p>\n

By entering the store, travellers can sample the whiskey, guided by brand ambassadors who provide a step-by-step tasting experience, while digital displays bring the story of the American single malt to life.<\/p>\n

The activation is amplified with digital media screens in the terminal and digital marketing support, including online banners, push messaging, and social media.<\/p>\n

\u201cWe are thrilled to present Jack Daniel\u2019s American Single Malt at Incheon International Airport in collaboration with Shilla Duty Free. This pop-up offers travellers a unique opportunity to engage with our brand in a dynamic and immersive way, enhancing their journey and showcasing the rich, complex flavours of our latest innovation,\u201d<\/em> said Dreamy Zhou, senior manager of Asia Pacific region (APAC) at GTR Brown-Forman.<\/p>\n

\u201cI am pleased to announce that the launch of Jack Daniel\u2019s American Single Malt has been making a great contribution to the successful development of our Brown-Forman travel retail business in the past 12 months.\u201d<\/em><\/p>\n

The pop-up store at Incheon is part of GTR Brown-Forman\u2019s broader global strategy, following two previous pop-ups and more than 40 activations worldwide supporting the launch of Jack Daniel\u2019s American Single Malt, which is exclusive to travel retail.<\/p>\n

Raelene Johnson, vice president of travel retail international merchandising, said: \u201cWe are delighted to partner with Brown-Forman on the debut of Jack Daniel\u2019s American Single Malt at Incheon International Airport\u2019s Terminal 2. This exciting collaboration is the first dedicated pop-up for the iconic Jack Daniel\u2019s brand in the Korean duty free market.<\/em><\/p>\n

\u201cJack Daniel\u2019s American Single Malt perfectly aligns with our brand-building strategy, prioritising customer recruitment and channel differentiation. For this launch, we tapped into our digital capabilities including targeted pre-trip teaser and communications aiming to maximise the pop-up\u2019s impact and engage travellers.\u201d<\/em><\/p>\n

\"\"

Brown-Forman Global Travel Retail (GTR) has opened its first pop-up store at Seoul Incheon International Airport featuring Jack Daniel\u2019s single malt.<\/p>\n","protected":false},"author":4,"featured_media":74223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7093,7099,7097],"tags":[5866,69,39,1613,11964,2332,14962,833,658,612,216],"class_list":["post-74222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-brown-forman-global-travel-retail","tag-duty-free","tag-dutyfree","tag-incheon-international-airport","tag-jack-daniels-american-single-malt","tag-jack-daniels-duty-free","tag-jack-daniels-travel-retail","tag-jack-daniels","tag-shilla-duty-free","tag-single-malt","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=74222"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74222\/revisions"}],"predecessor-version":[{"id":74240,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74222\/revisions\/74240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/74223"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=74222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=74222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=74222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}