{"id":74285,"date":"2024-08-21T12:44:47","date_gmt":"2024-08-21T11:44:47","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74285"},"modified":"2024-08-21T12:44:47","modified_gmt":"2024-08-21T11:44:47","slug":"beyonce-launches-groundbreaking-new-american-whisky-sirdavis","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/beyonce-launches-groundbreaking-new-american-whisky-sirdavis\/","title":{"rendered":"Beyonc\u00e9 launches ‘groundbreaking’ new American whisky, SirDavis"},"content":{"rendered":"

Beyonc\u00e9 Knowles-Carter has joined forces with Mo\u00ebt Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint venture reflects a shared vision between Knowles-Carter and Mo\u00ebt Hennessy, two vanguards of culture and craft, around the future of American whisky.<\/p>\n


\nThis unique product was years in the making after Knowles-Carter, a Japanese whisky enthusiast, sought out Mo\u00ebt Hennessy to help craft a one-of-a-kind flavour profile that reflected her whisky ideal. Meanwhile, Mo\u00ebt Hennessy had been exploring ways to deepen its presence in the American whisky market, making the timing kismet for a partnership between the world-leading luxury group and Knowles-Carter.<\/strong><\/p>\n

\u201cI\u2019ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,\u201d<\/em> says SirDavis Founder Beyonc\u00e9 Knowles-Carter. \u201cWhen I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Mo\u00ebt Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you \u2014 welcome, SirDavis.\u201d<\/em><\/p>\n

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SirDavis is named in honour of Davis Hogue, Knowles-Carter\u2019s paternal great-grandfather, who was a farmer and a moonshiner in the American South during Prohibition. He stashed whisky bottles in the empty knots of cedar trees for friends and kin to find and enjoy. For Knowles-Carter, it was this discovery that made the idea of creating a whisky brand feel predestined. Four generations later, the legacy comes to life – rather than hidden in the trees, bottles of SirDavis proudly grace the top shelves of fine purveyors of spirits around the world.<\/p>\n

\u201cSirDavis is not only a revelatory and exceptional American Whisky, which we are very proud of. It is also a testament of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyonc\u00e9 Knowles-Carter,\u201d<\/em> said Bernard Arnault, Chairman and Chief Executive Officer of LVMH.<\/p>\n

Mo\u00ebt Hennessy tapped Dr. Bill Lumsden, one of the world\u2019s most awarded and highly regarded Master Distillers for his work on Scotch whisky brands Glenmorangie and Ardbeg, to lead on whisky creation. Lumsden selected the brand\u2019s bespoke mash bill \u2014 one of the rarest new offerings in the world of American whisky composed of 51% rye and 49% malted barley \u2014 to serve as the backbone of the liquid.
\nLumsden then combined traditional whisky-making techniques to impart an elegant mouthfeel and texture reminiscent of Japanese and Scotch whiskies, while retaining the robust and deep flavors typical of classic American rye.<\/p>\n

\u201cWith SirDavis, we looked to challenge the category norms and offer something new in the space,\u201d<\/em> said Lumsden. \u201cThe distinctive grain selection and unusual secondary maturation in sherry casks helped us achieve a signature profile completely unique to SirDavis, one of bold sophistication.\u201d<\/em><\/p>\n

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Mo\u00ebt Hennessy and Knowles-Carter\u2019s shared commitment to excellence was key to the partnership and the product. To validate SirDavis\u2019s quality, the liquid was anonymously submitted to numerous prestigious spirits competitions prior to launch. SirDavis won Best In Class for American Whiskey from the 2023 SIP Awards, outperforming over 100 other entries in the category. Awarded to only one brand per category, this award is reserved for premium spirits receiving scores in the pinnacle of their respective categories and is SIP\u2019s highest acclaim from consumer judges.<\/p>\n

Other notable scores include a Gold Medal (95 points) from the 2023 New York International Spirits Competition and a 93-point rating from the 2023 Ultimate Spirits Challenge.<\/p>\n

Knowles-Carter also lent her visionary artistic direction to the brand\u2019s bottle design – a tall, eye-catching bottle with intentional design elements that make the vessel an unmistakable beacon of luxury.<\/p>\n

The SirDavis bottle is striking and clean, with ribbed glass that beautifully catches light and highlights the liquid. It also features a black medallion with a regal bronzed horse, emblematic of strength and respect and symbolizing Knowles-Carter\u2019s Texas roots.<\/p>\n

In another nod to Knowles-Carter\u2019s Southern heritage, the whisky is finished, blended and bottled in her home state of Texas. Unlike other acquired brands, SirDavis also makes history as Mo\u00ebt Hennessy\u2019s first spirits brand developed entirely internally by Mo\u00ebt Hennessy in the United States. SirDavis is headquartered out of Houston, Texas.<\/p>\n

SirDavis retails for $89 and is available for pre-order via SirDavis.com. Product will be available at retail across the U.S. as well as in select airports (LAX\/JFK\/SFO) and stores in London, Paris, and Tokyo in September 2024.<\/strong><\/p>\n

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Beyonc\u00e9 Knowles-Carter has joined forces with Mo\u00ebt Hennessy, a subsidiary of LVMH, to create SirDavis, a groundbreaking new whisky. The first-of-its-kind joint venture reflects a […]<\/p>\n","protected":false},"author":4,"featured_media":74286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[247,2597,535,1,477,7099,7097],"tags":[14981,69,39,804,9371,14978,14982,14979,14980,216,103],"class_list":["post-74285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-duty-free-information","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-beyonce-knowles-carter","tag-duty-free","tag-dutyfree","tag-lvmh","tag-moet-hennessy","tag-sirdavis","tag-sirdavis-american-whisky","tag-sirdavis-duty-free","tag-sirdavis-whisky","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=74285"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74285\/revisions"}],"predecessor-version":[{"id":74335,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74285\/revisions\/74335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/74286"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=74285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=74285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=74285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}