{"id":74388,"date":"2024-08-22T18:30:29","date_gmt":"2024-08-22T17:30:29","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74388"},"modified":"2024-08-22T18:30:29","modified_gmt":"2024-08-22T17:30:29","slug":"kaia-gerber-stars-in-chloes-cinematic-winter-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/kaia-gerber-stars-in-chloes-cinematic-winter-campaign\/","title":{"rendered":"Kaia Gerber stars in Chlo\u00e9\u2019s cinematic Winter campaign"},"content":{"rendered":"

Chlo\u00e9 has unveiled its highly anticipated Winter 2024 campaign, marking the first runway collection under the creative direction of Chemena Kamali.<\/p>\n

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Captured through the lens of renowned photographer David Sims, the campaign exudes an intense, cinematic intimacy that brings the Chlo\u00e9 woman to life. Kamali, in her own words, sought to \u201ccapture a cinematic intimacy\u201d with these images, placing the Chlo\u00e9 woman at the center, her aura, direct gaze, and personality drawing viewers into what she describes as an \u201ceternal Chlo\u00e9 moment.\u201d The result is a series of portraits that not only showcase the new collection but also reinforce the confidence synonymous with the Chlo\u00e9 brand.<\/p>\n

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Kamali\u2019s debut collection for the Maison blends the brand\u2019s signature flou, lace, capes, and tailoring with modern elements like denim, all highlighted by bold accessories that make a statement. Each piece in the collection embodies the essence of the Chlo\u00e9 woman: eternally authentic, self-assured, and effortlessly chic. The choice of David Sims as the photographer ensures that the campaign\u2019s visual narrative is both powerful and evocative.<\/p>\n

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Models Kaia Gerber, Rianne Van Rompaey, Yar Aguer, Rosalieke Fuchs, and Diane Chiu were selected to represent the Chlo\u00e9 woman in this campaign, each bringing their unique interpretation of the brand\u2019s ethos. The creative direction by Kamali is further supported by an exceptional team, including art direction by Petronio Associates, hair by Gary Gill, makeup by Karin Westerlund, and set design by Giovanna Martial. Together, they have crafted a campaign that not only highlights the new collection but also cements Kamali\u2019s role as a visionary leader for the brand. Her ability to draw from Chlo\u00e9\u2019s rich heritage while infusing it with contemporary relevance is evident in every aspect of the campaign.<\/p>\n

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This collection is an example of the enduring appeal of the Chlo\u00e9 woman, who remains at the forefront of fashion while staying true to her free-spirited femininity. Kamali\u2019s debut is a powerful reminder of the brand\u2019s commitment to luxury ready-to-wear that is both timeless and relevant. As Chlo\u00e9 moves forward, it does so with a renewed sense of purpose, guided by Kamali\u2019s fresh perspective and dedication to the brand\u2019s iconic identity. Set to launch on August 30th, 2024, the Chlo\u00e9 Winter 2024 Collection will be available in Chlo\u00e9 boutiques and online.<\/p>\n