{"id":74403,"date":"2024-08-22T18:37:58","date_gmt":"2024-08-22T17:37:58","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74403"},"modified":"2024-08-22T18:37:58","modified_gmt":"2024-08-22T17:37:58","slug":"longchamp-names-actress-li-yitong-as-newest-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/longchamp-names-actress-li-yitong-as-newest-brand-ambassador\/","title":{"rendered":"LONGCHAMP names actress Li Yitong as newest brand ambassador"},"content":{"rendered":"

A celebrated actress, Li Yitong is now the new ambassador of Longchamp in China. With her talent and charm, she will inspire a fresh wave of style and sophistication across the region, perfectly embodying the brand’s values with grace and flair.<\/p>\n

<\/p>\n

\u201cWe are delighted to welcome Yitong Li to the Longchamp family,\u201d<\/em> said Longchamp creative director Sophie Delafontaine. \u201cNot only is she a highly talented actress, but her great energy and professionalism truly impressed me.\u201d<\/em><\/p>\n

Delafontaine added that Li\u2019s \u201cnatural and effortless attitude\u201d<\/em> mirrors that of the Parisian women.<\/p>\n

The 33-year-old Li is known for her role in \u201cThe Legend of Sword and Fairy,\u201d a popular fantasy TV series released in 2017, and \u201cThe Knockout,\u201d a crime drama series released in 2023.<\/p>\n

Li counts more than 30.6 million followers on Instagram, Weibo, Douyin and Xiaohongshu combined.<\/p>\n

In the campaign, which was shot on the streets of Paris in May, Li is seen dressed in key looks from Longchamp\u2019s fall 2024 collection and carrying a baby blue Le Roseau bag. The campaign was lensed by Anthony Seklaoui, the Paris-based French fashion photographer, and styled by Geraldine Saglio, a French stylist. The campaign will be officially rolled out in China later this month.<\/p>\n

Li joins Chinese actors Gao Yuanyuan and Wang Ziwen as the latest ambassadors of the brand in China. Longchamp has been enjoying social media exposure for being functional and branded as a down-to-earth French label. Longchamp\u2019s dumpling-shaped Le Pliage series, favored among savvy urbanites, has become a bestseller on Tmall, the e-commerce platform.<\/p>\n

The Le Roseau bag, as seen on Li, retails for around 2,300 renminbi, or $321, to 6,400 renminbi, or $895, and shows the brand\u2019s ambition to move upmarket in China.<\/p>\n

\"\"

A celebrated actress, Li Yitong is now the new ambassador of Longchamp in China. With her talent and charm, she will inspire a fresh wave […]<\/p>\n","protected":false},"author":4,"featured_media":74404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7088,1,477,7091,7093],"tags":[69,39,46,61,312,2463,3251,15019,216,15018],"class_list":["post-74403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","tag-duty-free","tag-dutyfree","tag-fashion","tag-handbags","tag-longchamp","tag-longchamp-duty-free","tag-longchamp-handbags","tag-longchamp-travel-retail","tag-travel-retail","tag-yitong-li"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=74403"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74403\/revisions"}],"predecessor-version":[{"id":74429,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74403\/revisions\/74429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/74404"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=74403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=74403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=74403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}