Teremana\u2019s campaign, Share the Mana, educates passengers on the tequila category and also Teremana\u2019s provenance and craft production techniques at its distinguished distillery, Destiler\u00eda Teremana de Agave, crafted under its own NOM 1613 in the small town of Jes\u00fas Mar\u00eda situated in the highlands of Jalisco. Consumers are also invited to sample the three expressions of Teremana Blanco, Reposado and A\u00f1ejo.<\/strong><\/p>\n In addition to Singapore and Mumbai airports, Teremana will launch in Malaysia and South Korea in August and other airports in India, Vietnam and The Philippines in September, followed by China and Hong Kong in December.<\/strong><\/p>\n Ospree Duty Free’s CEO, Avishek Bambii Das, \u201cTequila is a very new category in the region and we\u2019re excited that Dwayne Johnson\u2019s Teremana is one of the first travellers are introduced to as an authentic, high-quality example to get them excited about the spirit. We are also delighted that Mast-J\u00e4germeister SE is highlighting its launch and bringing this brand to life for passengers.\u201d<\/em><\/p>\n As part of the experience, shoppers can participate in Share the Mana by scanning a QR code, allowing them to share their own stories of gratitude on social media. Participants have the chance to win a travel voucher worth US $5,000 and shoppers will receive a Teremana tote bag with every purchase.<\/p>\n \u201cWe are excited to launch Teremana in so many airports across the region in the coming months,\u201d<\/em> says Mast-J\u00e4germeister SE APAC GTR Director of Customer Development, Francois Picquot. \u201cThe demand for tequila is increasing rapidly, accompanied by a huge thirst for knowledge and our Share the Mana campaign explains to travellers what the heritage of this Mexican spirit is all about and what makes Teremana so distinctive and special.\u201d<\/em><\/p>\n In 2023, only three years after its debut, Teremana became the fastest premium spirits brand to sell 1 million 9-litre cases within a 12-month period in the US*.<\/p>\n Teremana\u00ae is crafted using only 100% fully mature Blue Weber agave, which is slowly roasted in small, traditional brick ovens for over 72 hours and is only distilled in handmade copper pot stills crafted by local artisans, with a commitment to doing things the right way, with Mana, at every step of the process.<\/p>\n![\"\"](\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2024\/08\/Teremana-Changi-Airport-Aug-24.jpg\")