{"id":74482,"date":"2024-08-28T14:30:30","date_gmt":"2024-08-28T13:30:30","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74482"},"modified":"2024-08-29T09:59:33","modified_gmt":"2024-08-29T08:59:33","slug":"balmain-unveils-new-les-eternels-fragrance-collection-of-8-scents","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/balmain-unveils-new-les-eternels-fragrance-collection-of-8-scents\/","title":{"rendered":"BALMAIN unveils new ‘Les Eternels’ fragrance collection of 8 scents"},"content":{"rendered":"

Creative Director Olivier Rousteing Builds on Balmain\u2019s Legendary Fashion and Perfume History to Change the Meaning of Beauty for the Future.<\/p>\n

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Balmain has announced the launch of its first beauty creation, a collection of eight all-gender eaux de parfum, \u201cLes Eternels de Balmain.\u201d This trailblazing fragrance experience was inspired by Pierre Balmain\u2019s Parisian legacy and Olivier Rousteing\u2019s modern influence on fashion, and now beauty.<\/p>\n

Identity Has a Fragrance<\/strong><\/p>\n

Olivier Rousteing inventively builds upon the house\u2019s signature French heritage to share his new vision of avant-garde beauty, fueled by respect, love, and unity. Infusing resolute inclusivity to modern luxury fragrance-making, Olivier Rousteing\u2019s creative vision galvanizes audiences and fans globally to celebrate their individual beauty. Fragrance becomes the first beauty chapter of a new book for the brand, to expand globally into new categories in the future.<\/p>\n

\u201cBalmain Beauty gives you the freedom to live your truth, free and powerful. Beauty is about being yourself and having the confidence to embrace who you are,\u201d<\/em> said Olivier Rousteing, Creative Director of Balmain. “Fashion cannot exist without beauty, and beauty cannot exist <\/em>without fashion. Beauty is part of your silhouette, of who you are, just like the way you dress. I want to represent all the beauties of the world and welcome everyone without exceptions.\u201d<\/em><\/p>\n

Taking 21*-century Paris to the world, Balmain Beauty encapsulates the quest to find yourself and unite with others to change the meaning of beauty for the future.<\/p>\n

Introducing Les Eternels de Balmain<\/strong><\/p>\n

Powered by a richly crafted duality of ingredients, Les Eternels de Balmain is inspired by the universal quest for self-realization and identity. This inaugural collection includes eight multi- layered scents from four distinctive olfactive families – Musk, Amber, Floral, and Woody.<\/p>\n

Olivier Rousteing has been the lead architect of Balmain Beauty from inception, and in every aspect of creation from concept to scent development, to package design and campaign imagery. He studied perfumery, learning the creation process through hands-on training. After consulting Balmain\u2019s storied archives, he handpicked four of Balmain’s legacy scents to be reinvented for the modern era: Vent Vert, Ivoire, Eb\u00e9ne, and Carbone. Four new fragrances complete the collection: Sel d\u2019\u2018Ambre, Rouge, Bronze, and Bleu Infini.<\/p>\n

\u201cBalmain Beauty is forging a new, avant-garde space in luxury beauty that celebrates the legacy and inclusive spirit of the iconic house of Balmain,\u201d<\/em> said Guillaume Jesel, who oversees Balmain Beauty as the President and CEO, TOM FORD and Luxury Business Development, The Est\u00e9e Lauder Companies. \u201cOlivier Rousteing is one of the most accomplished designers of his generation, inventing revolutionary concepts at the confluence of past, present, and future. It has been an extraordinary journey bringing his vision for Balmain Beauty to life.\u201d<\/em><\/p>\n

\u201cJust like Olivier Rousteing\u2019s most impressive runways, Balmain\u2019s ambitious plans for future luxury growth build directly upon a skilled melding together of the richness of our singular heritage with a distinctively modern outlook,\u201d<\/em> explains Matteo Sgarbossa, Chief Executive Officer, Balmain. \u201cOur agreement with The Est\u00e9e Lauder Companies for Balmain Beauty is an obvious embodiment of that strategy. With this partnership, the house begins a new chapter, making very clear to all our commitment to maximizing cross-category possibilities as we <\/em>move forward, driven by the passion of our \u2018Balmain Army\u2019 and determined to fully realize this house\u2019s potential to become a true leader in the luxury world.\u201d<\/em><\/p>\n

The Olfactive Power of Duality<\/strong><\/p>\n

Les Eternels de Balmain features future-forward elements joined by precious and legendary ingredients:<\/p>\n

Olfactive Family: Musk
\nCarbone<\/strong> drives the quest for identity and freedom to confidently reflect all the facets of who you truly are (maximalist musk\/ minimalist rose).<\/p>\n

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Olfactive Family: Amber
\nSel d’Ambre\u2019s<\/strong> golden mystery illuminates the path to inner peace and self-realization (glowing amber\/ salty ambergris).<\/p>\n

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Olfactive Family: Floral
\nVent Vert<\/strong> reinvents the iconic green fragrance for a new age, respecting nature forever in a timeless journey through past, present, and future (airy vert de mandarine\/ sensual jasmine).<\/p>\n

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Rouge<\/strong> radiates addictive love, reminiscent of Los Angeles\u2019 magic hour, when the sky is not even the limit (addictive bouquet\/ radiant woods).<\/p>\n

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Ivoire<\/strong> carries Balmain\u2019s New French Style legacy to the world and into the future. It unites all the beauties of the world, no exceptions (intoxicating tub\u00e9reuse de nuit\/ untamed vetiver).<\/p>\n

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Olfactive Family: Woody
\nBronze<\/strong> symbolizes rebirth, majestically rising like the phoenix from the ashes (blazing\u00a0cedarwoods\/ cooling patchouli).<\/p>\n

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Eb\u00e9ne<\/strong> is the revival of Pierre Balmain\u2019s 1983 Africa-inspired fragrance, envisioned through the lens of Olivier Rousteing\u2019s discovery of his origins. It ushers in the age of self-discovery and a journey to reveal our universal origin (eternal ebony wood\/precious myrrh oil).<\/p>\n

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Bleu Infini<\/strong> transports to endless skies, infinite seas, and their call to set you free (warm cistus absolute\/ salted lichen).<\/p>\n

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\u201cBalmain Beauty embodies a steadfast commitment to excellence in perfumery, emphasizing not only the olfactive experience, but also the evocative emotions it elicits brought to life by an iconic visual campaign,\u201d<\/em> added Nathalie Berger Duquene, SVP, Global General Manager, Balmain Beauty, The Est\u00e9e Lauder Companies. \u201cThe beauty of craftsmanship is exuded in both the packaging design and ingredients used. Our fragrances hold tension, power, and strength – they are quintessentially Balmain, rooted in diversity and inclusivity.\u201d<\/em><\/p>\n

The collection is inspired by Balmain\u2019s first flacon created in 1946, a masterpiece of simplicity and timelessness. Duality was expressed in the design with contrasting elemental shapes of the circle and square, signature black and gold colors, and the label spread over two facets.<\/p>\n

Building on this foundation, the new flacon delivers a multisensory and luxurious modern experience. The square is elongated into a lozenge; the Balmain signature rayure covering the glass echoes the gold collar\u2019s existing texture; a new finish and color palette flatters the touch and the eye. On the cap, a graphic PB monogram symbolizes Balmain, extracted from the iconic 1970 brand labyrinth motif.<\/p>\n

Follow the brand on social media at @BalmainBeauty and visit www.balmainbeauty.com<\/a>\u00a0to shop the collection and learn more.<\/p>\n

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