{"id":74646,"date":"2024-09-05T13:34:07","date_gmt":"2024-09-05T12:34:07","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74646"},"modified":"2024-09-06T12:31:58","modified_gmt":"2024-09-06T11:31:58","slug":"issey-miyake-premieres-le-sel-dissey-mens-fragrance-in-duty-free-across-europe-americas","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/issey-miyake-premieres-le-sel-dissey-mens-fragrance-in-duty-free-across-europe-americas\/","title":{"rendered":"ISSEY MIYAKE premieres LE SEL D\u2019ISSEY men’s fragrance in duty free across Europe & Americas"},"content":{"rendered":"

LE SEL D\u2019ISSEY: a new masculine pillar for prestige fragrance brand, ISSEY MIYAKE.<\/p>\n

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Debuted as an Avant-Premi\u00e8re across Travel Retail West in July, the launch of ISSEY MIYAKE LE SEL D\u2019ISSEY creates exclusive value for travelers during the peak summer season ahead of a global launch in August. Crafted with sustainable values at its core, LE SEL D\u2019ISSEY reinforces Shiseido\u2019s commitment to engaging with diverse travelers \u2013 inspiring male beauty fans, younger travelers, and today\u2019s environmentally-conscious shoppers to rediscover beauty in travel. A high-impact animation campaign across Travel Retail Europe and the Americas accompanies the launch, with key locations including USA, Mexico, UK, Italy, Spain, Finland, Germany, Austria, Belgium, and the Netherlands.<\/p>\n

Vincent Baland, Vice President, Travel Retail West, Shiseido Travel Retail, commented, \u201cThe Avant Premi\u00e8re of ISSEY MIYAKE LE SEL D\u2019ISSEY is a fantastic opportunity in Travel Retail West to build on the success of our prestige fragrance portfolio. Over the summer, our goal was to inspire travelers by meeting their evolving needs for sustainable beauty innovations while traveling. Looking ahead, our fragrance brands are key to diversifying the Shiseido business and engaging with an even greater variety of traveler profiles. This is key to creating sustainable growth in travel retail for the long-term. I would like to thank our global retail partners for their ongoing support and collaboration during the launch.\u201d<\/em><\/p>\n

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A Sustainable Innovation for the Eco-Conscious Traveler<\/strong><\/p>\n

The launch supports Shiseido\u2019s aim to create a new culture of beauty by developing beauty innovations that meet the evolving needs of today\u2019s travelers. LE SEL D\u2019ISSEY is well-placed to appeal to Gen Z shoppers that increasingly seek out sustainable, diverse, and inclusive beauty products1; the new fragrance is housed in a bottle made with 20 per cent recycled glass, and the outer packaging is crafted from 10 per cent upcycled seaweed and is FSC certified. In addition, the formula itself is certified vegan and is composed of 95 per cent natural origin ingredients, including natural ginger, sand vetiver, cedarwood, seaweed, and oakmoss.<\/p>\n

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Seeing is Believing: A 360-Degree Campaign inspired by Cymatics<\/strong><\/p>\n

The launch of LE SEL D\u2019ISSEY is supported by a comprehensive, 360-degree campaign inspired by cymatics \u2013 the study of making sound visible \u2013 to engage travelers during the high-traffic summer season.<\/p>\n

Combining digital engagement with a multi-sensorial experience, travelers can explore the fragrance through interactive activities with a digital app enhancing the offline experience. From August 26th, ISSEY MIYAKE is broadening brand awareness and recruiting younger travelers into the prestige fragrance category through LE SEL D\u2019ISSEY animations at 135 locations in Travel Retail Europe and the Americas. Landmark marketing activations will be unveiled in Vienna, Barcelona and Milan, supported by retailer collaboration and amplification through partner e-commerce, social media, and paid media touchpoints.<\/p>\n

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Building on a Legacy of Innovation<\/strong><\/p>\n

Launched thirty years after the release of the iconic L\u2019Eau d\u2019Issey Pour Homme, LE SEL D\u2019ISSEY draws inspiration from the essential element of salt. Crafted by perfumer Quentin Bisch and housed in a bottle designed by renowned Japanese artist Tokujin Yoshioka, this fragrance reconnects men to their senses and nature. Available in 100ml and 50ml sizes, and featuring a refillable design, it introduces a vibrant salt accord enhanced by intense woody notes, appealing to urban, active, and committed men aged 25-39 who are drawn to innovation and challenges.<\/p>\n

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LE SEL D\u2019ISSEY: a new masculine pillar for prestige fragrance brand, ISSEY MIYAKE.<\/p>\n","protected":false},"author":4,"featured_media":74656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[247,7082,2597,535,7083,1,477,7093,7086],"tags":[69,39,56,15081,14778,14779,15080,43,3997,216],"class_list":["post-74646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-duty-free-information","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-mens-grooming","tag-duty-free","tag-dutyfree","tag-fragrance","tag-issey-miyake-duty-free","tag-issey-miyake-fragrances","tag-issey-miyake-fragrances-duty-free","tag-issey-miyake-le-sel-dissey","tag-perfume","tag-shiseido-travel-retail","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=74646"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74646\/revisions"}],"predecessor-version":[{"id":74745,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74646\/revisions\/74745"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/74656"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=74646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=74646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=74646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}