{"id":74666,"date":"2024-09-05T13:23:32","date_gmt":"2024-09-05T12:23:32","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74666"},"modified":"2024-09-05T13:23:32","modified_gmt":"2024-09-05T12:23:32","slug":"model-scouts-search-heathrow-crowds-for-new-runway-stars-during-london-fashion-week","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/model-scouts-search-heathrow-crowds-for-new-runway-stars-during-london-fashion-week\/","title":{"rendered":"Model scouts search Heathrow crowds for new runway stars during London Fashion Week"},"content":{"rendered":"

This London Fashion Week, Heathrow is giving aspiring models an extraordinary opportunity to be spotted and land a career in the fashion industry.<\/p>\n

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The airport has joined forces with world-renowned inclusive model agency The MiLK Collective to scout fresh faces passing through its doors.<\/p>\n

Those who are successfully scouted could gain an exclusive contract with the agency to be on their books for at least a year. They will join models who have been on the cover of Vogue and shot for some of today\u2019s hottest high end fashion brands.<\/p>\n

The first models were scouted yesterday when the new fashion runway opened in Terminal 5 Arrivals. Scouts from the MiLK Collective, which is recognised throughout the industry for championing diversity and challenging conventions, were on the lookout for people of any age with an individual personality and unique sense of style.<\/p>\n

Those waiting to pick up loved ones found themselves on the front row \u2013 or \u2018FROW\u2019 \u2013 of a surprise show as four of the agency\u2019s models kicked off the initiative. Marking its launch, they wore high fashion apparel coupled with airport essentials like eye masks and suitcases.<\/p>\n

An array of airport fashion was spotted on the catwalk as passengers strutted their stuff in classic travel apparel including leggings and neck pillows, as well as linen suits, vintage dresses and casualwear.<\/p>\n

The scouting took place after what has been Heathrow\u2019s busiest summer yet, with over 30 million passengers since June. The airport is preparing to follow it with a bumper September, with up to 1.75 million people expected to arrive and depart over the Fashion Week period \u2013 many of them fashion industry execs, designers and brands. There is an uptick in the run up to the events every year, with thousands more passengers flying in from destinations like Milan, Paris, New York, Shanghai and Dubai.<\/p>\n

Passengers will have another chance to be spotted next week, with the scouts returning to Terminal 5 on Friday 13th September \u2013 the first day of Fashion Week.<\/strong><\/p>\n

The initiative comes following a long history of models starting their careers after being scouted in an airport. In 1988 a fourteen-year-old Kate Moss was spotted at New York\u2019s JFK airport, waiting for a flight back to London after a holiday in the Bahamas.<\/p>\n

Anna Shillinglaw, Founder and Managing Director at The MiLK Collective, said: \u201cYou can find a huge mix of people at airports, and so many who would be brilliant models. I\u2019ve personally scouted passengers waiting for a flight or checking in a bag on recent trips abroad. Airport fashion is also a very unique thing. Every time I\u2019m at the airport I\u2019ll see a mix of wonderful outfits that people choose to travel in, and it\u2019s those individual looks and personalities that we\u2019ll will be looking out for as passengers take to the Heathrow runway. We\u2019re expecting to see thousands of people in total and I can\u2019t wait to see who eventually makes it onto our books.\u201d<\/em><\/p>\n

Fraser Brown, Retail Director at Heathrow, said: \u201cLondon Fashion Week is one of the UK\u2019s most iconic cultural events, and industry leaders, designers, and models will soon be passing through our doors to attend. But the impact of the UK fashion industry goes far beyond just one week or one city. It\u2019s a powerhouse for the British economy, driving billions in value and sharing the work of creatives from all over Britain with the world \u2013 and we\u2019re proud that Heathrow plays a unique role within this sector.<\/em><\/p>\n

\u201cWe\u2019re excited to partner with The MiLK Collective to give aspiring models a chance to \u2018take off\u2019 right here at the airport. And for passengers looking to get into the Fashion Week spirit, there\u2019s no better place to shop. From Burberry to Reiss, we\u2019ve got the brands that make Heathrow the ultimate pre-runway shopping destination.\u201d<\/em><\/p>\n

The most popular destinations that Heathrow passengers will fly to this autumn are New York, Dubai, Doha, Los Angeles and Dublin.<\/p>\n

For more information visit Heathrow\u2019s social channels: www.instagram.com\/heathrow_airport<\/a><\/p>\n

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