{"id":74685,"date":"2024-09-05T13:08:02","date_gmt":"2024-09-05T12:08:02","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74685"},"modified":"2024-09-05T13:08:02","modified_gmt":"2024-09-05T12:08:02","slug":"sol-de-janeiro-lands-mega-sol-cial-club-summer-pop-up-at-london-heathrow","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/sol-de-janeiro-lands-mega-sol-cial-club-summer-pop-up-at-london-heathrow\/","title":{"rendered":"Sol de Janeiro lands mega SOL-CIAL CLUB summer pop-up at London Heathrow"},"content":{"rendered":"

L\u2019OCCITANE Travel Retail is excited to announce the launch of the MEGA Sol de Janeiro pop-up at London Heathrow Airport.<\/p>\n

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This vibrant 360\u00ba activation is a dynamic celebration of summer, transforming Terminal 2 into a tropical oasis of joy and inclusivity. Running until the end of September, the showstopper pop-up is part of a three-month global campaign that promises to immerse travellers in a world of sun-kissed fun.<\/p>\n

The MEGA pop-up, a striking circular cane structure liveried in vibrant yellow and surrounded by lush tropical foliage, is emblazoned with the welcoming message: \u2018SOL-CIAL CLUB by Sol de Janeiro.\u2019 Inspired by the lively beach clubs that dominate social media at this time of year, the empowering activation invites travellers to unleash their summer selves and offers an all-encompassing sun-inspired sensory experience.<\/p>\n

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A Global Splash Across Airports Worldwide<\/strong><\/p>\n

The Sol de Janeiro Summer Tour extends beyond London, with activations in 105 airports across the globe, including major hubs in Spain, France, Italy, Greece, Germany, the US, Canada, UAE, Australia, and New Zealand. These immersive pop-ups are designed to capture the vibrant spirit of summer, engaging travellers through interactive, sun-soaked experiences.<\/p>\n

In the UK alone, 18 locations are hosting activations, with 49 in Europe, 19 in Latin America, 14 in North America, four in the APAC region, and four in the Middle East. The campaign\u2019s extensive media presence will ensure maximum visibility, with panoramic screens and digital displays at London Heathrow and stunning visual takeovers at Oslo and Istanbul Airports.<\/p>\n

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The vibrant campaign is amplified through a targeted social media strategy, reaching travellers at every stage of their journey. Through hyper-local geo-targeting on Instagram and Facebook, the brand\u2019s message of inclusivity, self-confidence, and summer joy is delivered in multiple languages, ensuring a personal connection with a global audience.<\/p>\n

Interactive Experiences and Exclusive Offerings<\/strong><\/p>\n

When travellers arrive at London Heathrow Terminal 2, they are greeted by huge screens displaying Sol de Janeiro in all its glory all the way to the departures lounge, including escalators, so the brand\u2019s transportative and disruptive role and messaging kicks in from the word go!<\/p>\n

Once customers arrive at the Sol de Janeiro MEGA pop-up, they are welcomed by enthusiastic brand ambassadors wearing bright yellow T-shirts, who, for fun, ring a \u2018Bum Bum\u2019 designed vintage hotel bell to mark their arrival. Customers are then encouraged to capture precious memories at a vintage Vespa photo booth, set against the backdrop of the summer tour slogan, \u2018Unleash your summer self!\u2019<\/p>\n

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Inside the SOL-CIAL Club, a haven for self-expression and sensory indulgence, there\u2019s a cool and welcoming vibe with energetic music playing. The friendly, motivated brand ambassadors do their utmost to introduce the tempting range of products to travellers in an engaging way, offering sampling and detailed information, while ensuring they get into the holiday spirit. Customers are offered immersive experiences such as product sampling at a colourful jungly wall of novelty mist dispensers that features best-selling brand perfume mists including 62, 68, 40, 59, 71 and Rio Radiance. Next, customers receive complimentary colourful ribbon ‘wish’ bracelets with inspiring and
\nfun slogans, sprayed with their favourite perfume mist. Cheerful stickers are also given to customers for personalising their \u2018funky jar\u2019 and perfume mist product purchases.<\/p>\n

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In the Discovery Zone, which features a sunny, stripy yellow and white seating area surrounded by lush tropical vegetation, visitors can chill and sample the brand\u2019s best-selling product heroes. These include the iconic Brazilian Bum Bum Cream and Cheirosa 62 Perfume Mist along with popular ranges Beija Flor, Delicia Drench and Bom Dia. Also featured are the Travel Jet Sets, Rio Radiance SPF 50, and the new Cheirosa 76 Perfume Mist. This sophisticated sapphire-blue tinted mist has top notes of blackcurrant and pear nectar with amber wood undertones. To enhance the experience, customers are invited to enjoy a hand and arm massage from one of the brand ambassadors. There is a gift with purchase of a must-have, bright pink summer beach bag.<\/p>\n

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Before leaving the dynamic activation, customers are encouraged to get into the holiday swing and show off their dance moves with the \u2018Happy Holiday Dance\u2019 feature. A touch screen display allows customers to choose from a selection of lively, Brazilian-inspired music for their dance, with their moves synchronised on the big screen for all to see.<\/p>\n

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A Celebration of Diversity and Self-Expression<\/strong><\/p>\n

Sol de Janeiro, meaning \u2018sun of January\u2019, encapsulates the warmth and radiance associated with the Brazilian sun, and the brand aims to imbue its travel retail spaces with that positive vibe and virtual sunshine. The brand\u2019s core philosophy, \u201cLove it. Flaunt it. You\u2019ve got it,\u201d shines through in every aspect of this global campaign. With an ultra-engaged, multi-generational fanbase, the brand\u2019s core message of inclusivity, positivity, and acceptance, resonates deeply with all generations, but especially with Gen Z – its highest growth segment. The brand\u2019s delicious scents, vibrant colours, and attitude of self-expression and confidence align with their values.<\/p>\n

Marion Amirouche, Brand Manager, Sol de Janeiro, Global Travel Retail L\u2019OCCITANE Group, said: “This summer, we wanted to bring the essence of Brazil to travellers around the world, Our MEGA pop-up at London Heathrow is a key focus of this massive global tour that celebrates the liberating spirit of summer, inclusivity, and the joy that the Sol de Janeiro brand represents.”<\/em><\/p>\n

Richard Simkins, Director of Commercial & Partnerships \u2013 JCDecaux Airport said, “Celebrating summer and joy, this immersive activation brings the Sol de Janeiro brand to customers at Heathrow at a time when the passengers are in the mindset to engage and have the time to immerse themselves in this exciting activation. With Heathrow having just experienced its busiest ever month, this is a showcase for how Out-of-Home digital media space and experiential hubs can be combined to reach the influential airport audience in a powerful, vibrant and innovative way.”<\/em><\/p>\n

As one of the fastest-growing, award-winning skincare brands globally, Sol de Janeiro continues to shine with its exceptional range of body care, fragrance, and hair care products. Available in airports, on planes, and on cruises and ferries, Sol de Janeiro has made a significant impact in travel retail since its debut worldwide last year, consistently delivering a stellar performance and memorable promotional
\ncampaigns.<\/p>\n

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L\u2019OCCITANE Travel Retail is excited to announce the launch of the MEGA Sol de Janeiro pop-up at London Heathrow Airport.<\/p>\n","protected":false},"author":4,"featured_media":74688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,7083,1,477,7093,7084,7086,7085],"tags":[45,69,39,56,11400,5418,43,92,12736,14220,12737,15086,216],"class_list":["post-74685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beauty","tag-duty-free","tag-dutyfree","tag-fragrance","tag-loccitane-travel-retail","tag-london-heathrow-airport","tag-perfume","tag-skincare","tag-sol-de-janeiro","tag-sol-de-janeiro-airport","tag-sol-de-janeiro-duty-free","tag-sol-cial-club-by-sol-de-janeiro","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=74685"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74685\/revisions"}],"predecessor-version":[{"id":74713,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74685\/revisions\/74713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/74688"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=74685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=74685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=74685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}