{"id":74791,"date":"2024-09-11T12:12:03","date_gmt":"2024-09-11T11:12:03","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74791"},"modified":"2024-09-11T12:12:03","modified_gmt":"2024-09-11T11:12:03","slug":"loacker-to-unveil-new-chocolaterie-wafer-line-for-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loacker-to-unveil-new-chocolaterie-wafer-line-for-travellers\/","title":{"rendered":"LOACKER to unveil new Chocolaterie wafer line for travellers"},"content":{"rendered":"

Loacker is gearing up for a landmark year in 2025, as the South Tyrolean confectionery company prepares to celebrate its 100th anniversary. At the forthcoming TFWA World Exhibition in Cannes, the brand will unveil a first look at its exciting Centenary campaign, in addition to presenting a selection of new launches and best-sellers to its global travel retail customers.<\/p>\n

<\/p>\n

New for 2024 is Loacker\u2019s Chocolaterie line \u2013 perfect for wafer and chocolate enthusiasts. This new collection combines the irresistible crunchiness of wafer and smooth Loacker creams with a delicious chocolate coating. To accommodate different traveller preferences, three chocolate flavours are available: Dark, Milk and White, with a cream filling to match.<\/p>\n

In response to changing shopper behaviours and passenger demographics, the new Chocolaterie line is available in a wide range of different formats, including the 118g family pack, the classic 59g pack, the 17.5g x 4 multipack, and a 9.5g x 12 (114g) Stand-Up Bag.<\/p>\n

\u201cWe are excited to introduce our new Chocolaterie collection to our business partners in Cannes, and explore new ways to leverage the potential of the under-developed wafer\/biscuit category in travel retail,\u201d<\/em> noted Loacker Head of Travel Retail and Duty Free Juan Miguel Cabrera.<\/p>\n

\u201cWhile gifting continues to be a key purchase driver for the category, there is increased demand for on-the-go snacking\/sharing products too, so it\u2019s important to offer something for everyone, in order to maximise purchase opportunities.\u201d<\/em><\/p>\n

\"\"

Pure goodness since 1925<\/strong><\/p>\n

Loacker\u2019s origin story began in 1925, when Alfons Loacker purchased a small pastry shop in Bolzano, where the very first \u2018Bolzano wafer\u201d was created. Almost 100 years later, that wafer-thin treat, wrapped around layers of the delicious flavoured creams, has evolved into a successful product portfolio that is sold in over 100 countries, by a company that is regarded as one of the worldwide leaders within the wafer and chocolate specialities business.<\/p>\n

To mark its centenary, Loacker has created a campaign that celebrates this unique moment in the company\u2019s history, as well as laying the foundations of an important change in its \u2018Goodness is a choice\u2019 platform, which was launched in 2019 to embody its brand values and narrate why goodness is an everyday choice at Loacker. Going forward, the company will now use a younger and more direct tone of voice to cement its efforts towards pursuing quality across all products \u2013 an endeavour it has been committed to for a century, and which will be core to the brand\u2019s future.<\/p>\n

Loacker\u2019s centenary celebrations will begin this autumn, with a series of high-profile POS activations in Italy, before rolling out to other locations from 2025. More details will be unveiled in Cannes.<\/p>\n

\u201cOur centenary is a milestone achievement, and we have lots of activities planned to celebrate it, which I look forward to sharing with our travel retail customers,\u201d<\/em> commented Cabrera. \u201cImportantly, our lasting success would not have been possible without our commitment to marrying sustainability and corporate responsibility, as part of our vision for sustainable growth.\u201d<\/em><\/p>\n

Loacker\u2019s sustainability strategy incorporates five core pillars. These include a sustainable ingredient supply chain; climate neutrality that aims to reduce greenhouse gas emissions on-site and across logistics; and sustainable packaging that aims to eliminate unnecessary materials and increase recyclability. Loacker\u2019s responsibility towards people fosters a corporate culture based on providing an inclusive, healthy and safe workplace, and promoting personal and professional development. Finally, its mindful indulgence pillar embraces products and initiatives which favour awareness-raising about wellbeing and a healthier way of life.<\/p>\n

\u201cIn 2023, Loacker\u2019s travel retail business achieved double-digit sales growth, and we are seeing especially great numbers in Europe and Asia Pacific,\u201d<\/em> concluded Cabrera. \u201cImportantly, we see plenty of untapped potential across all regions, and I am confident that our strong pipeline of innovation will allow us to further develop our GTR business in 2024 and beyond.”<\/em><\/p>\n

\"\"

Loacker is gearing up for a landmark year in 2025, as the South Tyrolean confectionery company prepares to celebrate its 100th anniversary. At the forthcoming […]<\/p>\n","protected":false},"author":4,"featured_media":74792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477],"tags":[119,120,69,39,15120,15123,15121,15122,216],"class_list":["post-74791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-loacker","tag-loacker-chocolaterie-collection","tag-loacker-duty-free","tag-loacker-travel-retail","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=74791"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74791\/revisions"}],"predecessor-version":[{"id":74811,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74791\/revisions\/74811"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/74792"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=74791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=74791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=74791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}