{"id":74830,"date":"2024-09-12T11:07:21","date_gmt":"2024-09-12T10:07:21","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=74830"},"modified":"2024-09-12T11:07:21","modified_gmt":"2024-09-12T10:07:21","slug":"teremana-tequila-shares-the-mana-at-paris-cdg-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/teremana-tequila-shares-the-mana-at-paris-cdg-airport\/","title":{"rendered":"TEREMANA TEQUILA ‘shares the mana’ at Paris CDG airport"},"content":{"rendered":"

Share the Mana, the high impact activation campaign for Teremana, the premium, award-winning tequila founded by Dwayne \u2018The Rock\u2019 Johnson, returns to Europe at Paris Charles de Gaulle International Airport throughout September with an impressive 29 square metre space.<\/p>\n

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Co-owner and global distribution partner, Mast-J\u00e4germeister SE is collaborating with Lagard\u00e8re Duty Free at the Terminal 2E store where travellers will learn about tequila and discover Teremana\u2019s provenance and artisanal production techniques at Destiler\u00eda Teremana de Agave where Teremana is crafted under its own NOM 1613 in the small town of Jes\u00fas Mar\u00eda situated in the highlands of Jalisco. Consumers are also invited to sample the three expressions: Teremana Blanco (\u20ac49.99) in the Teremana Grapefruit Highball, Teremana Reposado (\u20ac54.99) and Teremana A\u00f1ejo (\u20ac64.99).<\/p>\n

As part of the experience, shoppers scan a QR code, allowing them to discover how at Teremana, Manamakes the difference, while sharing the Mana through their own stories of gratitude on social media. Participants have the chance to win a travel voucher worth US $5,000 and shoppers will receive a Teremana tote bag with every purchase .<\/p>\n

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In 2023, only three years after its debut, Teremana became the fastest premium spirits brand to sell 1million 9-litre cases within a 12-month period in the US*.<\/p>\n

Mast-J\u00e4germeister Marketing Director Global Travel Retail, Stephanie Cleary says: \u201cOur Share the Mana campaign is playing a huge role both educating consumers on tequila and introducing Teremana globally. The activation is expected to reach over one million international passengers travelling through Terminal 2E in September, boosted by visitors to the Paralympics 2024.\u201d<\/em><\/p>\n

Teremana is crafted using only 100% fully mature Blue Weber agave, which is slowly roasted in small, traditional brick ovens for over 72 hours and is only distilled in handmade copper pot stills crafted by local artisans, with a commitment to doing things the right way, with Mana, at every step of the process.<\/p>\n

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Share the Mana, the high impact activation campaign for Teremana, the premium, award-winning tequila founded by Dwayne \u2018The Rock\u2019 Johnson, returns to Europe at Paris […]<\/p>\n","protected":false},"author":4,"featured_media":74831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[69,39,14197,9843,4077,303,14242,14375,14132,14131,216],"class_list":["post-74830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-dwayne-the-rock-johnson","tag-lagardere-duty-free","tag-mast-jagermeister-se","tag-tequila","tag-teremana","tag-teremana-distillery","tag-teremana-tequila","tag-teremana-tequila-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=74830"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74830\/revisions"}],"predecessor-version":[{"id":74901,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/74830\/revisions\/74901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/74831"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=74830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=74830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=74830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}