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Johnnie Walker Blue Label Ultra is the result of five years of experimenting and pushes the boundaries of luxury, craft and innovation. The world\u2019s lightest 70cl Scotch whisky glass bottle was unveiled at London Design Festival, where Johnnie Walker Blue Label is a Major Partner.<\/p>\n
\nJohnnie Walker, the world\u2019s number one Scotch whisky has unveiled a limited edition first-of-its kind, boundary-breaking innovation. Johnnie Walker Blue Label Ultra is the brand\u2019s lightest 70cl Scotch whisky glass bottle to date and to the best of the brand\u2019s knowledge and research, the world\u2019s lightest 70cl Scotch whisky glass bottle. The design takes bold strides and dares to experiment with a recognised paradigm of luxury.<\/p>\n
Five years ago, Johnnie Walker set out with a specific ambition; to move the spirits industry forward. Having noticed that many luxury categories were heading in a new direction \u2013 \u2018delicate\u2019, rather than \u2018heavy\u2019 \u2013 the brand sought to experiment with one of its most luxury whiskies. Aiming to push the boundaries of lightweighting glass, all in the name of progress.<\/p>\n
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has been created by adopting a test-and-learn model, designing and exploring without limitation and imagining what the future of lightweight luxury packaging could bring. Along with external glass makers, the brand rethought all aspects of how the bottle is designed, made and transported: from hand-blowing the glass, to using a teardrop shape which, for the first time ever, meant reforming the iconic Johnnie Walker square bottle.<\/p>\n
The result is an industry-first that, as well as achieving exquisite beauty, showcases what luxury, lighter-weight, lower-carbon bottles of the future could look like. As part of the Diageo Spirit of Progress action plan, Johnnie Walker aims to reduce the weight of glass used in its packaging; an ambition that is aimed at reducing the amount of carbon emissions associated with packaging.<\/p>\n
Whilst the technology is not yet available to launch bottles of this weight at scale, permanently, the knowledge Johnnie Walker has garnered is already being applied to lightweighting projects across the Diageo portfolio. In the course of its five years of research, the brand has been granted a UK patent and to encourage further progress in the industry \u2013 and in a first for Diageo \u2013 a license to the patent will be offered on a royalty-free basis to anyone in the world who wishes to share in these discoveries.<\/p>\n
A new Johnnie Walker Blue Label expression was blended for this exquisite bottle by Dr. Emma Walker, the Johnnie Walker Master Blender. For this release, Dr. Emma Walker sought out liquids from distilleries such as Oban, Brora and Royal Lochnagar, as well as a variety of \u2018ghost whiskies\u2019, first made in distilleries that have since closed.<\/p>\n
In celebration of this technological breakthrough only 888 bottles will be ever produced. A limited number of these limited-edition bottles will be released for sale in 2025 in selected markets worldwide (RRP \u00a31000).<\/p>\n