{"id":75051,"date":"2024-09-23T11:30:10","date_gmt":"2024-09-23T10:30:10","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=75051"},"modified":"2024-09-23T11:30:10","modified_gmt":"2024-09-23T10:30:10","slug":"chloe-eau-de-parfum-intense-makes-duty-free-debut","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/chloe-eau-de-parfum-intense-makes-duty-free-debut\/","title":{"rendered":"Chlo\u00e9 Eau de Parfum Intense makes duty-free debut"},"content":{"rendered":"

The Maison\u2019s new fragrance, Chlo\u00e9 L\u2019Eau de Parfum Intense, is the essence of this inspiring, visionary femininity.<\/p>\n

Created by a woman for women, Chlo\u00e9 is a Maison that is attuned to the world and driven by an ideal of harmony. The Maison has symbolised freedom since its inception: when Gaby Aghion founded Chlo\u00e9 in 1952, she focused her energy on creating for women. Eschewing the haute couture she felt was too formal, she invented luxury pr\u00eat-\u00e0-porter and designed a relaxed, freeing style. Free-spiritedness and strength of character merge with a light, flowing look \u2013 this is Chlo\u00e9, freedom.<\/p>\n

Chlo\u00e9 women manifest this philosophy as they strive together to build a radiant future, with grace, goodwill, and that feminine energy with the power to lift others up in its trail.<\/p>\n

\"\"

L\u2019Eau de Parfum Intense melds a sophisticated rose with abundant softwoods. It revisits Chlo\u00e9\u2019s iconic flower, which in this fragrance is nuanced, luxuriant, sensual, and more potent than ever \u2013 the symbol of a strong, inspired Chlo\u00e9 femininity.<\/p>\n

The fragrance opens with vibrant, succulent raspberry notes that accentuate the sensuality of the rose, which then blossoms fully. The fragrance expresses every facet of the flower as though its scent had been captured at three different times of the day: it evokes at once the fresh morning rose, green and slightly crisp; the open midday rose, rich and deep; and the honeyed evening rose, with its creamy, gourmand accents. All these qualities are maximised to create a complex, luxuriant intensity.<\/p>\n

A bouquet of warm, ambery softwoods then unfolds, each wood more concentrated than the last, nearly to the point of excess. Ambroxan lends its woody, musky, almost leather-like tonalities, Cashmeran offers its luxurious sensuality, and cedar enhances the character of this fragrance that embodies the freedom of the Chlo\u00e9 woman.<\/p>\n

This addictive fragrance was created by Michel Almairac, who is also behind the iconic Chlo\u00e9 Eau de Parfum. This time, the perfumer has teamed up with his son, Romain Almairac, in the spirit of passing down the savoir-faire that exemplifies the Maison\u2019s values.<\/p>\n

\u201cIn 2008, it struck me that the rose would be the ideal flower to embody Chlo\u00e9\u2019s refined, fresh femininity. I decided to approach it symbolically, with a short, clear, understandable formula. This was uncommon at the time, and that is how it became the Maison\u2019s olfactory signature,\u201d explains Michel Almairac. \u201cFor Chlo\u00e9 L\u2019Eau de Parfum Intense, we wanted to explore the rose\u2019s strongest, most assertive facets and incorporate an overabundance of sophisticated woods to enhance its character.\u201d
\n\u201cChlo\u00e9 embraces the idea of longevity, a way to endure as time passes. This is conveyed not only in the new L\u2019Eau de Parfum Intense, but also in the fact that it was created by a father and son \u2013 two perfumers from different generations coming together around a timeless note,\u201d Almairac concludes.<\/p>\n

AN ICON, REINVENTED<\/p>\n

For L\u2019Eau de Parfum Intense, the Chlo\u00e9 fluted perfume bottle has been given a new look, now stamped with a sleek black and ecru label for an even more modern and refined style. The ribbon tied at the bottle\u2019s neck has also taken on a new colour: a deep garnet, evoking the blooming flower that appears in the accompanying imagery.<\/p>\n

The fragrance comes in 30 ml, 50 ml and 100 ml bottles. And now, for the first time, the entire fragrance line is refillable: the Maison has developed a 150 ml refill made of recycled aluminium and compatible with all bottles.<\/p>\n

\"\"

For Chlo\u00e9 L\u2019Eau de Parfum Intense, director Neels Castillon presents an original film that captures the Maison\u2019s sentiment and energy through four inspiring women who epitomise its values. The women, who represent a range of ages and backgrounds, are all beautiful, strong, and free.<\/p>\n

The women appear surrounded by lush nature, interacting with each other as they change the direction of the wind itself, and a breath of feminine energy spreads to the four corners of the world. It is a wave of joy, optimism, and freedom, that multiplies and is passed on. The film\u2019s imagery reflects the power of the collective, showing us how when women unite, they reveal their true selves, make their dreams reality, and turn their innate energy into a wind of freedom that lets life bloom anew\u2026
\nIt is the expression of women\u2019s instinctive, authentic power, in signature Chlo\u00e9 style.<\/p>\n

The film is scored by Camille, an outstandingly versatile French music artist who has consistently stood out for her abundant creativity and unique worldview.
\nEscaping the confines of formal music study, the self-taught Camille ceaselessly explores new sound territories. Her sensitive, inventive music is like a genuine bond forged with the listener.
\nIn a wonderfully personal move, she brings her beloved percussive stylings to form the core of \u201cSeeds\u201d, a powerful, rousing composition that amplifies the emotion elicited by the film. What emerges is an added dose of strength and poetic beauty.<\/p>\n