{"id":75128,"date":"2024-09-25T13:24:13","date_gmt":"2024-09-25T12:24:13","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=75128"},"modified":"2024-09-25T13:24:13","modified_gmt":"2024-09-25T12:24:13","slug":"jura-unveils-fruity-islanders-expressions-no-4-single-malt","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jura-unveils-fruity-islanders-expressions-no-4-single-malt\/","title":{"rendered":"JURA unveils fruity Islanders’ Expressions No.4 single malt"},"content":{"rendered":"

Whyte & Mackay is returning to the 2024 TFWA World Exhibition in Cannes(Stand Bay 1, Bay Village) to showcase a selection of new and innovative releases at the show.<\/p>\n

The Single Malt category has outperformed spirits over the past five years, and is forecast to outpace all other categories in GTR, including tequila (source: IWSR). With its portfolio of exceptional Single Malts \u2013 The Dalmore, Jura, Fettercairn and Tamnavulin \u2013 Whyte &Mackay\u2019s Single Malt Whisky portfolio continues to grow strongly, generating significant share gains. The engine of this growth is the company\u2019s diverse and sought-after portfolio, which features brands that appeal to distinct shopper demographics. The Single Malts shopper is a valuable one, and Whyte & Mackay believes there are further opportunities to unlock growth within this category.<\/p>\n

Travel retail exclusives continue to be important, and in response to growing consumer demand Whyte & Mackay has developed new ranges which will be unveiled at the show. These include collections from The Dalmore, along with Year 2 of the Dalmore Portfolio Series. The company will also share an exciting new range from the UK\u2019s No.1 Single Malt brand Jura, in addition to the reveal of Jura Islander\u2019s Expressions No.4 \u2013 a new release in the highly sought-after series, that celebrates the creativity on Jura and taps into consumer demand for brands with a strong story and purpose.<\/strong><\/p>\n

This fourth expression celebrates the island\u2019s award-winning gardener and distillery employee Neil Cameron, with beautifully designed, eye-catching packaging that brings Neil\u2019s creativity and passion to life. The whisky-making team have chosen a finish in Madeira Malvasia \u2013 which is a first for Jura \u2013 to perfectly accentuate the fruity and balanced Jura house style. At its heart, Jura Islanders\u2019 Expressions No.4 continues the collection\u2019s mission of underlining that Jura is \u2018More Than A Whisky\u2019. Made by a Scottish island community at a beachside distillery, Jura Islanders\u2019 Expressions No.4 gives travellers the chance to try something special, and taste island life in every sip. This whisky is perfect for sharing and bringing people together.<\/p>\n

\u201cFor us, the TWFA Cannes show is a key opportunity to meet with and listen to our travel retail partners, and work collaboratively in order to unlock further growth within the category,\u201d<\/em> noted Louise Easton Channel Marketing Controller Global Travel Retail.<\/p>\n

\u201cWe continue to develop our product portfolio with new and innovative releases, to create engaging in-store experiences, to keep our offer compelling for all industry stakeholders. We are especially thrilled to be previewing our new launches from The Dalmore, which highlight how we continue to advance our premiumisation efforts, and build our brand presence through powerful story-telling.\u201d<\/em><\/p>\n

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Whyte & Mackay is returning to the 2024 TFWA World Exhibition in Cannes(Stand Bay 1, Bay Village) to showcase a selection of new and innovative […]<\/p>\n","protected":false},"author":4,"featured_media":75129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[69,39,6706,2148,47,3024,6705,914,216,103,3632,15193],"class_list":["post-75128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-fettercairn","tag-jura","tag-malt-whisky","tag-single-malt-whisky","tag-tamnavulin","tag-the-dalmore","tag-travel-retail","tag-whisky","tag-whyte-mackay","tag-whyte-mackay-duty-free"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=75128"}],"version-history":[{"count":5,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75128\/revisions"}],"predecessor-version":[{"id":75150,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75128\/revisions\/75150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/75129"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=75128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=75128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=75128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}