{"id":75236,"date":"2024-10-01T09:14:23","date_gmt":"2024-10-01T08:14:23","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=75236"},"modified":"2024-10-01T09:58:32","modified_gmt":"2024-10-01T08:58:32","slug":"lancome-treats-singapore-travellers-with-worldwide-exclusive-genifique-ultimate-travellers-repair-clinic","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/lancome-treats-singapore-travellers-with-worldwide-exclusive-genifique-ultimate-travellers-repair-clinic\/","title":{"rendered":"Lanc\u00f4me\u00a0treats Singapore travellers with worldwide exclusive:\u00a0G\u00e9nifique Ultimate Travellers\u2019 Repair Clinic"},"content":{"rendered":"

Lanc\u00f4me pioneers the future of skincare with a revolution in repair science and harnessing innovative AI solutions to set new standards in skincare and beauty innovation.<\/p>\n

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Lanc\u00f4me unveils the largest activation ever at Singapore Changi Airport Terminal 1 Central Piazza in departure transit with the launch of the worldwide exclusive Changi 1st: G\u00e9nifique Ultimate Travellers\u2019 Repair Clinic. As part of the best-in-class tripartite partnership with The Shilla Duty Free Singapore and Changi Airport Group, Lanc\u00f4me invites travellers to be the first in Asia to step into the future of revolutionary skincare repair science with the new G\u00e9nifique Ultimate serum. This marks a series of groundbreaking milestones for Lanc\u00f4me Travel Retail Asia Pacific. The brand is proud to unveil its first-ever AI travel beauty consultant\u2014 G\u00e9nifique AI\u2014a revolutionary step in personalized beauty. And the brand does not stop here.<\/p>\n

Lanc\u00f4me becomes the first commercial brand to transform the Jewel Changi Airport skytrain, alongside a pillar wrap at Terminal 1 Central Piazza, creating an immersive and unforgettable travel experience. Lanc\u00f4me further redefines how travellers engage with luxury offline and online experiences through an exclusive WeChat mini<\/p>\n

A TECH-FORWARD HAVEN: WHERE SKINCARE MEETS THE BEST IN INNOVATION<\/strong><\/p>\n

Reinventing the consumer experience of today, Lanc\u00f4me\u2019s commitment to innovation is evident at every touchpoint of the clinic, which offers a retailtainment experience unlike any other.<\/p>\n

Elevate Your Skincare Routine With Personalized Beauty Tech Services<\/strong><\/p>\n

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When travellers first enter the repair clinic, they are greeted by a futuristic LED hologram display\u00a0of G\u00e9nifique Ultimate. There, they go beyond the bottle and get an up-close-and-personal,\u00a0microscopic view of Beta Glucan, the star ingredient behind the serum\u2019s breakthrough formulation\u00a0that accelerates skin repair.<\/p>\n

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As part of the repair discovery journey, travellers will be able to dive deep and discover Lanc\u00f4me\u2019s ingredient story through an interactive, motion-censored RFID display screen. They can learn\u00a0about the full suite of G\u00e9nifique franchise just by placing the products on the interactive screen.<\/p>\n

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Before travellers depart for their travel destination, they can enjoy complimentary skin services through Lanc\u00f4me\u2019s authority in Beauty Tech, depending on the amount of time they have in the\u00a0airport. For those who are rushing for their flights, they can receive a quick personalized skin\u00a0analysis with the Lanc\u00f4me Skin Screen, available for the first time in Travel Retail Southeast Asia.<\/p>\n

The Lanc\u00f4me Skin Screen advanced technology will be able to decode areas of your skin that\u00a0requires repair through the new Skin Quality repair filter. For travellers who have more time to\u00a0spare, they can experience the prowess of the new G\u00e9nifique Ultimate serum through the brand\u2019s\u00a0complimentary Pro Radiance Booster service, a 10-minute facial that accelerate the serum\u2019s\u00a0efficacy on skin, enabling travellers to achieve visibly younger-looking and radiant skin.<\/p>\n

The Future Of Lanc\u00f4me: G\u00e9nifique AI<\/strong><\/p>\n

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At the core of the Travellers\u2019 Ultimate Repair Clinic is Lanc\u00f4me Travel Retail APAC\u2019s first AI travel beauty consultant – G\u00e9nifique AI, a revolutionary travel beauty consultant that blends\u00a0advanced AI with a captivating human touch. Through an engaging conversation, in either English\u00a0or Chinese language, G\u00e9nifique AI analyses travel plans and identifies potential skin concerns,\u00a0providing travellers with the most intelligent and tailored skincare recommendations.<\/p>\n

Unlock Beauty From Within With Ultimate Repair Shots<\/strong><\/p>\n

Lastly, repair goes beyond skin deep. Mirroring the efficacy of G\u00e9nifique Ultimate, guests can enjoy the benefits of repair from within through a complimentary repair shot filled with nutrients\u00a0and antioxidants. As they depart from the repair clinic and head off to their next destination, they\u00a0can also receive a personalised, futuristic luggage tag unique to Changi Airport, available with every purchase.<\/p>\n

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TAKING GRANDEUR TO THE NEXT LEVEL AT CHANGI AIRPORT<\/strong><\/p>\n

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The pioneering spirit of Lanc\u00f4me goes above and beyond in this largest activation at Changi Airport. For the first time, travellers will be immersed in Lanc\u00f4me\u2019s New G\u00e9nifique Ultimate\u00a0serum throughout their entire travel journey at Changi Airport.<\/p>\n

Before travellers embark on their next journey, they can feast their eyes on the iconic Skytrain\u00a0tunnelling through Jewel Changi Airport with the massive Jewel Rain Vortex in the background,\u00a0which attracts millions of visitors yearly. In a bold move, Lanc\u00f4me is the first commercial brand\u00a0to take over the skytrain that captures the travellers\u2019 heart and cameras.<\/p>\n

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When travellers embark on their journey and they enter the immigration gantries, they are immediately greeted by the unexpected, never-done-before pillar wraps, transforming the Terminal\u00a01 Central Piazza into a blue oasis.<\/p>\n

An iconic feat at one of the world\u2019s best airport, Lanc\u00f4me sets a new precedent by becoming the\u00a0first brand to implement these two grandiose takeovers \u2013 further cementing Lanc\u00f4me\u2019s presence.<\/p>\n

This underscores the brand\u2019s commitment to pushing boundaries in travel retail, not only\u00a0enhancing the visibility of Lanc\u00f4me’s leadership in science and innovation, but also transforming\u00a0the airport environment, creating an immersive experience for travellers throughout their entire journey.<\/p>\n

PIONEERING A SEAMLESS OFFLINE TO ONLINE ECOSYSTEM IN TRAVEL RETAIL<\/strong><\/p>\n

Complementing Lanc\u00f4me\u2019s hyper-focused targeting efforts through extensive partnerships and collaborations, an integrated offline and online consumer ecosystem enables top-of-mind recall of\u00a0G\u00e9nifique Ultimate amongst travellers in Singapore and beyond.<\/p>\n

Steering the online ecosystem, Lanc\u00f4me becomes the first premium brand to launch the WeChat\u00a0mini program on iShopChangi, further cementing the progressiveness of brand partnerships. Users\u00a0of the platform will be the first to sample the new G\u00e9nifique Ultimate serum, aimed to drive\u00a0conversion towards the brand. With a conversion-obsession mindset, Lanc\u00f4me has also created\u00a0curated ultimate discovery sets to surprise and delight consumers. Seizing every opportunity, this\u00a0collaboration allows inbound travellers to purchase the serum as soon as they arrive in Singapore\u00a0and experience the power of repair for themselves during their stay.<\/p>\n

The journey continues – Lanc\u00f4me targets confirmed travellers from Singapore Airlines and Scoot through an innovative paid media campaign on Meta and Google Network in an industry-first\u00a0collaboration with The Shilla Duty Free Singapore.<\/p>\n

It doesn\u2019t stop here. The brand is also the first to execute a 9-grid takeover on The Shilla Duty\u00a0Free Singapore\u2019s social media, alongside a massive takeover on iShopChangi and Changi Airport\u00a0Group\u2019s website.<\/p>\n

Building on the momentum offline, The Changi Airport Group recently launched their most\u00a0prestigious and exclusive tier: the Changi Reward\u2019s Monarch-tier clientele. At the core of\u00a0Lanc\u00f4me\u2019s mission is its commitment to engaging new customers and deepening loyalty among\u00a0existing ones. Lanc\u00f4me further adds a touch of prestige by being the first brand to push the boundaries of VIP experiences with Changi\u2019s Monarch-tier clientele, offering 100 curated clients\u00a0to be the first in Asia to try the G\u00e9nifique Ultimate serum. Other touchpoints and offerings include\u00a0a luxurious and personalized one-on-one private session.<\/p>\n

The ecosystem comes full circle. Lanc\u00f4me declares itself as the authority figure of skincare science\u00a0through impactful and insightful sharing sessions by leveraging the expertise of top medical\u00a0aesthetician to host the brand\u2019s first expert demo live show.<\/p>\n

With that, Lanc\u00f4me welcomes travellers to the future of travel retail and the future of skincare.<\/p>\n

Welcome to Lanc\u00f4me.<\/p>\n

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Jesus Abia, Managing Director of L\u2019Oreal Travel Retail Asia Pacific says \u201cAt L’Oreal Travel\u00a0Retail Asia Pacific, we are proud to invite you to experience this new G\u00e9nifique Ultimate serum –\u00a0the biggest renovation of our biggest icon in beauty industry. Our commitment to pushing the\u00a0boundaries is in both innovative skincare technology, as it is about creating immersive and\u00a0transformative experiences that resonate with today\u2019s travellers. By launching the G\u00e9nifique\u00a0Ultimate Travellers\u2019 Repair Clinic at Changi Airport, we are redefining what is possible in global\u00a0travel retail, demonstrating that Asia Pacific is at the forefront of merging advanced science with\u00a0luxury and personalized service.\u201d<\/em><\/p>\n

\u201cAt Lanc\u00f4me Travel Retail Asia Pacific, the many ‘firsts’ in this G\u00e9nifique Ultimate activation is only made possible by the strong tripartite partnership between Lanc\u00f4me Travel Retail Asia\u00a0Pacific, Changi Airport Group and The Shilla Duty Free Singapore. By combining Lanc\u00f4me’s\u00a0expertise in advanced skincare, Changi Airport’s commitment to enhancing the passenger journey,\u00a0and The Shilla Duty Free\u2019s dedication to exceptional retail, we have created a truly groundbreaking\u00a0activation that sets a new standard for travel retail. Redefining our consumers’ travel experience\u00a0with innovation, expertise and immersion – pre, during & post trip!\u201d<\/em> says Linda Wang, General\u00a0Manager of Lanc\u00f4me Travel Retail Asia Pacific.<\/p>\n

\u201cWe are delighted to partner with Lanc\u00f4me and Changi Airport Group to introduce the G\u00e9nifique Ultimate Travellers\u2019 Repair Clinic. This collaboration allows us to create unforgettable experiences\u00a0that seamlessly blends retail and beauty, offering travellers a unique opportunity to indulge in\u00a0cutting-edge skincare while on the go. At The Shilla Duty Free Singapore, we are committed to\u00a0enhancing the shopping journey by bringing world-class brands and innovative concepts to our\u00a0customers. This clinic is a perfect embodiment of that mission, providing an immersive and\u00a0luxurious experience that will leave a lasting impression on every traveller.\u201d<\/em>added Jeff Lee,\u00a0Managing Director of The Shilla Duty Free Singapore.<\/p>\n

Chandra Mahtani, Changi Airport Group\u2019s Head of Airside Concessions, said, \u201cThis activation presents a unique opportunity for Changi Airport\u2019s travellers to not only be one of the\u00a0first in the world to purchase the new G\u00e9nifique Ultimate serum, but also enjoy a moment of\u00a0reprieve and pampering experience at the innovative Travellers\u2019 Ultimate Repair Clinic before their\u00a0travel journey. We are also proud to offer our iShopChangi customers on the WeChat mini\u00a0program and Changi Rewards Monarch members exclusive priority access to Lanc\u00f4me\u2019s latest product.\u201d<\/em><\/p>\n

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