Ron La Progresiva is showcasing its new global travel retail (GTR) exclusive, Mezcla 9 Edici\u00f3n Cubana, at the Tax Free World Association (TFWA) in Cannes.<\/p>\n
Produced and distributed in Cuba by Ron Vigia, the brand is a joint venture between Island Rum Brands and Zerus, the commercial arm of Azcuba, Cuba\u2019s state-owned sugar company.<\/p>\n Mezcla 9 Edici\u00f3n Cubana is an aged dark rum with woody notes on the nose and displays vanilla, coconut, and almond on the palate with balanced sweetness, acidity and bitterness.<\/p>\n Ramses Villar Caraballo, sales and marketing director of Ron Vigia, commented: \u201cWe developed Mezcla 9 as an easy entry into La Progresiva range so that more Cuban consumers could discover the unique style of Bodega Vigia. The first results are extremely encouraging, as our distribution in the market is growing daily.\u201d<\/em><\/p>\n La Progresiva Mezcla 13, the brand\u2019s flagship expression, launched in Gebr Heinemann in 2023 and has seen positive sales results and consumer feedback.<\/p>\n Helena Zakmane, international commercial and marketing director of Island Rum Brands, said: \u201cBased on La Progresiva Mezcla 13\u2019s success in the Gebr Heinemann network, we are looking forward to expanding the brand proposition to Mezcla 9 Edici\u00f3n Cubana in the GTR channel.<\/em><\/p>\n \u201cThe new expression is aimed at a larger pool of consumers, being an even lighter and smoother Cuban rum, and a more affordable purchase.\u201d<\/em><\/p>\n Island Rum Brands will showcase its two rums \u2013 Black Tears Dry Spiced and La Progresiva \u2013 at TFWA in Cannes as part of JP-GTR stand L60 in the Green Village.<\/p>\n","protected":false},"excerpt":{"rendered":" Ron La Progresiva is showcasing its new global travel retail (GTR) exclusive, Mezcla 9 Edici\u00f3n Cubana, at the Tax Free World Association (TFWA) in Cannes.<\/p>\n","protected":false},"author":4,"featured_media":75283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,1,477,7099,7097],"tags":[15229,69,39,4351,15226,15228,15227,84,216],"class_list":["post-75282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-black-tears-dry-spiced","tag-duty-free","tag-dutyfree","tag-gebr-heinemann","tag-island-rum-brands","tag-mezcla-9-edicion-cubana","tag-ron-la-progresiva","tag-rum","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=75282"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75282\/revisions"}],"predecessor-version":[{"id":75295,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75282\/revisions\/75295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/75283"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=75282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=75282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=75282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe new expression will be available in the brand\u2019s home market of Cuba in addition to GTR.<\/strong><\/p>\n