{"id":75608,"date":"2024-10-09T13:40:57","date_gmt":"2024-10-09T12:40:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=75608"},"modified":"2024-10-15T09:08:29","modified_gmt":"2024-10-15T08:08:29","slug":"house-of-suntory-reveals-ultra-luxury-hibiki-40-year-old-japanese-blended-whisky-2","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/house-of-suntory-reveals-ultra-luxury-hibiki-40-year-old-japanese-blended-whisky-2\/","title":{"rendered":"House of Suntory reveals ultra-luxury Hibiki 40 Year Old Japanese blended whisky"},"content":{"rendered":"

The House of Suntory has announced the release of Hibiki 40 Year Old \u2013underlining the brand\u2019s role as a leading pioneer of Japanese Whisky.<\/p>\n

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Hibiki 40 Year Old is an exclusive liquid with an extraordinary blend of high-quality Japanese Whiskies from Suntory\u2019s globally acclaimed distilleries \u2013 Yamazaki, Hakushu, and Chita \u2013 each matured for over 40 years and meticulously blended to create a full orchestra of flavors and aromas.<\/p>\n

This release solidifies The House of Suntory’s position at the forefront of Japanese spirits, crafting whiskies of unparalleled rarity and lineage, each a testament to their commitment to defying convention.<\/p>\n

Only 400 bottles of the ultra-luxury Hibiki 40 Year Old will be released globally across selected markets and channels.<\/p>\n

An allocation has been set aside for the global travel retail channel. These bottles have been earmarked for key global airport locations: Sydney, Shanghai, Beijing, Hong Kong, Hainan, Taipei, Singapore, Dubai, Qatar, Istanbul, Frankfurt, Amsterdam, Paris, London, Madrid, New York and Los Angeles.<\/p>\n

Handed down from one blender to the next, Hibiki 40 Year Old has been made possible thanks to decades of accumulated expertise and experience in the art of blending. It is the pinnacle of generations of learning and craftsmanship, and a unique and incredibly rare embodiment of the finest standards of Japanese mastery, making a statement of the spirit of innovation at The House of Suntory.<\/p>\n

The blenders carefully selected a variety of The House of Suntory’s treasured, ultra-high-aged whiskies produced with great care by their earlier generations. The decadent and truly innovative result is a gorgeous taste with layers of unprecedented aroma and mellowness.<\/p>\n

Suntory’s Chief Blender, Shinji Fukuyo, diligently crafted Hibiki 40 Year Old \u2013 a perfectly harmonious blend. On the nose, it reveals aromas of Japanese loquat, dry lemon peel, and clove. It unveils flavors of pure acacia honey and dry fig on the palate, culminating in an aromatic aftertaste.<\/p>\n

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Shinji Fukuyo said that behind the elegance and bloom that is typical of Hibiki, there is a sense of subduedness, like that of an old temple, and a wabi-sabi patina due to the long aging process.<\/p>\n

He explained: \u201cI would like people to enjoy the pure aroma that has been sharpened over the years; the tranquility of old temples and storehouses and the nostalgic warm feeling that accompanies them.\u201d<\/em><\/p>\n

Hibiki 40 Year Old demonstrates the next chapter for Hibiki, where its signature \u2018Creating Harmony\u2019 not only resonates with the complexity of Mizunara Japanese oak and the subtle sweetness of Spanish oak, but is further elevated with the smoothness of caramelized cacao palates from the aged American oak.<\/p>\n

To honor Japanese craftsmanship, The House of Suntory has partnered with the renowned Japanese washi artist, Eriko Horiki, to hand craft the washi label on the Hibiki 40 Year Old box.<\/p>\n

The bottle is fashioned from crystal glass, boasting 30 facets intricately crafted by a renowned glassware maker known as a trusted purveyor to the Japanese imperial family. It is decorated with traditional Japanese maki-e, mother-of-pearl inlay, and gold lacquer to pay homage to our heritage and tradition.<\/p>\n

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This design amplifies the golden hue of the liquid within, epitomizing the essence of luxury and refinement.<\/p>\n

The wooden box is made of 12 kinds of Japanese wood such as pine and zelkova, and has 12 faces, representing the 12 months of the year. Around the box, flowers and grasses of the four seasons of Japan are depicted in maki-e lacquer, representing the changing seasons and linking the past and future through Hibiki.<\/p>\n

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\u201cThis is a landmark release from The House of Suntory, so I am delighted that we can offer it to our key GTR partners,\u201d<\/em> noted Suntory Global Spirits Managing Director Global Travel Retail Ashish Gandham. \u201cHibiki was introduced in 1989 to commemorate Suntory\u2019s 90th anniversary, and it embodies the pinnacle of Japanese luxury and craftsmanship.\u201d <\/em><\/p>\n

He continued: \u201cWe have huge ambitions for this brand, as we continue to develop and enhance our premium whisky portfolio. The word \u2018Hibiki\u2019 means \u2018resonance\u2019 in Japanese, and I am confident that Hibiki 40 Year Old will absolutely resonate with travelling connoisseurs seeking to experience a truly exceptional whisky.”<\/em><\/p>\n

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The House of Suntory has announced the release of Hibiki 40 Year Old \u2013underlining the brand\u2019s role as a leading pioneer of Japanese Whisky.<\/p>\n","protected":false},"author":4,"featured_media":75530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[69,39,15283,15303,13581,15304,551,10331,216,103],"class_list":["post-75608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-duty-free","tag-dutyfree","tag-hibiki-40-year-old","tag-hibiki-40-year-old-duty-free","tag-hibiki-duty-free","tag-hibiki-japanese-whisky","tag-japanese-whisky","tag-the-house-of-suntory","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=75608"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75608\/revisions"}],"predecessor-version":[{"id":75642,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75608\/revisions\/75642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/75530"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=75608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=75608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=75608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}