{"id":75725,"date":"2024-10-16T13:14:44","date_gmt":"2024-10-16T12:14:44","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=75725"},"modified":"2024-10-16T13:14:44","modified_gmt":"2024-10-16T12:14:44","slug":"penfolds-wows-travellers-with-striking-holiday-by-nigo-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/penfolds-wows-travellers-with-striking-holiday-by-nigo-collection\/","title":{"rendered":"PENFOLDS wows travellers with striking Holiday by NIGO Collection"},"content":{"rendered":"

A festive gifting release for travellers this 2024 holiday season. The exclusive 2024 Holiday Collection by Penfolds, featuring striking checkered gift boxes designed by Creative Partner NIGO, debuts at major travel hubs this festive season.
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Penfolds unveils its holiday collection for the 2024 festive season with the release of Holiday Designed by NIGO. The collectable series will be available for a limited time in Global Travel and includes four unique giftboxes designed by Penfolds Creative Partner, NIGO. To celebrate the launch, festive Penfolds activations will take place at major travel hubs across Australia and China, showcasing vibrant displays and engaging experiences for travellers during the holiday season.<\/p>\n

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Penfolds Holiday Collection is inspired by NIGO\u2019s interpretation of the graphic checkered pattern found in traditional Asian textiles. A symbol of eternity and prosperity, the two-tone square pattern repeats horizontally and vertically across all Penfolds holiday giftboxes to create an unbroken design that has no end.<\/p>\n

NIGO\u2019s designs are showcased across a collectable suite of festive giftboxes (designed in four limited holiday colours: Red, Green, Blue and Black):<\/p>\n

\u2022 Penfolds Bin 389 Cabernet Shiraz<\/strong>: A holiday interpretation of Penfolds \u2018Baby Grange\u2019 in a striking \u2018Penfolds Red\u2019 design. The hero of the Holiday Collection, the Bin 389 giftbox includes a playful puffy \u2018pillow\u2019 texture effect to further bring the design to life.
\n\u2022 Penfolds Bin 311 Chardonnay<\/strong>: One of two cylinder shaped gift boxes, Bin 311 is encased in a festive green pattern perfect for gifting.
\n\u2022 Penfolds Bin 28 Shiraz<\/strong>: A striking blue cylinder gift box with gold foil embellishments. A gift to suit any table this festive season.
\n\u2022 Penfolds Max\u2019s<\/strong> (Shiraz, Cabernet Sauvignon, Shiraz Cabernet)<\/strong>: A bold and distinctive black checkered pattern across three Penfolds Max\u2019s red wines.<\/p>\n

Michael Jackson, Global Director Global Travel at Penfolds, commented, \u201cGifting is a cornerstone of Global Travel, especially during the festive season. Within gifting, wine is the number one gifted alcohol category globally and we see this most clearly in key markets like China, UK and Australia. This presents a clear opportunity for Penfolds. Our Holiday Designed by NIGO collection builds on this culture of gifting by blending art, style, and luxury to offer a fresh and globally relevant Penfolds experience. This collection transcends wine enthusiasts, offering a refined and unforgettable gift for anyone looking to celebrate the season with something extraordinary.\u201d<\/em><\/p>\n

The collection arrives in global travel with exclusive activations at Melbourne Airport and Hainan Tourism Duty Free this October \u2013 transforming duty-free shopping into a gifting wonderland experience that blends fine wine, art, and luxury. Through decorative displays, interactive experiences, and a celebratory atmosphere, Penfolds Holiday Designed by NIGO immerses travellers in a festive environment, capturing the joy and excitement of giving.<\/strong><\/p>\n

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In Hainan, the experience features an open layout, with four display zones and a tasting area, inviting guests to explore and indulge in the limited edition collection. NIGO\u2019s eye-catching design takes centre stage, immersing visitors into a world of prosperity. Meanwhile, in Melbourne, the pop-up embraces a sleek, modern aesthetic with a prominent display screen, drawing travellers in to discover the holiday collection.<\/p>\n

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Annie Ren, General Manager, Hainan Tourism Duty Free, said, \u201cWe are proud to be the first in Asia to host Penfolds exclusive pop-up in collaboration with NIGO. This partnership reflects our commitment to offering our customers unique and premium experiences. The collection\u2019s contemporary design and innovative spirit are especially appealing to young consumers who value creativity and luxury. We welcome travellers to Hainan to explore this exclusive range in our store, and we are confident it will be one of the highlights of the holiday <\/em>season.\u201d<\/em><\/p>\n

Stephen Timms, CEO, Lotte Duty Free Oceania, added, \u201cAt Lotte, we are focused on elevating the travel retail experience. This collaboration between NIGO and Penfolds in Melbourne blends art, culture, and luxury for our travellers. Penfolds has always pushed the boundaries in the wine category, and this collection is no exception. It offers travellers the chance to engage with something truly special, well beyond the traditional duty-free shopping experience.\u201d<\/em><\/p>\n

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Penfolds Holiday Designed by NIGO collection features sustainable Furoshiki wrapping cloths, blending timeless tradition with contemporary luxury.<\/em><\/p>\n

In addition to the core Holiday Collection, NIGO also designed four wrapping cloths that complement the colourways of the giftboxes. A key textile in ancient Asian culture, (with origins dating back over 1,200 years) the wrapping cloth was traditionally used to wrap and\/or transport goods. NIGO\u2019s Holiday wrapping cloths are available for purchase separately and can be found at select outlets, including Penfolds online store and hbx.com. These cloths offer a more sustainable and elegant gift-wrapping option when gifting Penfolds wines.<\/p>\n

Creative Director of Human Made and Artistic Director of KENZO, NIGO is a globally renowned cultural pioneer who constantly raises the bar and challenges perspectives with his bold designs. On his third project with Penfolds, NIGO said, \u201cIt was very important to me to incorporate my culture into this holiday collection. Integrating the checkered design and Furoshiki was a clear way for me to honour that. With this Furoshiki, I hope collectors can wrap, gift, and share their Penfolds wines this holiday season.\u201d<\/em><\/p>\n

Penfolds first announced NIGO as its Creative Partner in June 2023, with the global release of One by Penfolds.<\/p>\n

This was closely followed by the launch of Grange by NIGO (the first takeover of Penfolds flagship red wine) in February 2024.<\/p>\n

Penfolds Holiday Designed by NIGO is available globally from 10 October 2024. For stockist information and more details visit www.penfolds.com. Future projects between Penfolds and NIGO will be announced in early 2025.<\/p>\n

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A festive gifting release for travellers this 2024 holiday season. The exclusive 2024 Holiday Collection by Penfolds, featuring striking checkered gift boxes designed by Creative […]<\/p>\n","protected":false},"author":4,"featured_media":75737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7098,7097],"tags":[69,39,15332,2113,14676,3822,9321,15331,14961,9322,216,129],"class_list":["post-75725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-wine-champagne","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-hainan-tourism-duty-free","tag-melbourne-airport","tag-nigo","tag-penfolds","tag-penfolds-duty-free","tag-penfolds-holiday-collection","tag-penfolds-travel-retail","tag-penfolds-wine","tag-travel-retail","tag-wine"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=75725"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75725\/revisions"}],"predecessor-version":[{"id":75740,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75725\/revisions\/75740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/75737"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=75725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=75725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=75725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}