{"id":75982,"date":"2024-10-30T10:15:20","date_gmt":"2024-10-30T10:15:20","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=75982"},"modified":"2024-10-30T10:15:20","modified_gmt":"2024-10-30T10:15:20","slug":"loccitane-opens-botanical-lab-pop-up-at-china-duty-frees-sanya-complex","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loccitane-opens-botanical-lab-pop-up-at-china-duty-frees-sanya-complex\/","title":{"rendered":"L’OCCITANE opens Botanical Lab pop-up at China Duty Free’s Sanya complex"},"content":{"rendered":"

L\u2019OCCITANE Group, a leader in premium beauty and wellness products, has partnered with China Duty Free Group (CDFG) to launch its first-ever L\u2019OCCITANE en Provence Botanical Lab pop-up at the CDF International Duty-Free Complex in Sanya, Hainan.<\/p>\n

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This innovative travel retail activation, which opened on 27, September at Block C F3-303, invites travellers on a captivating, multi-sensory journey through the brand\u2019s iconic botanical ingredients, blending nature and science to create personalised beauty experiences. This new concept further showcases the expertise of L\u2019OCCITANE en Provence in botanical sciences and marks a milestone in global travel retail and China.<\/p>\n

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Evelyne Ly-Wainer, Managing Director, Global Travel Retail L\u2019OCCITANE Group, said, “As a certified B-Corp business, L\u2019OCCITANE Group is committed to creating a positive impact on both people and planet. At this spectacular activation in Hainan, travellers can explore the power of botanical ingredients in an interactive setting, offering an immersive experience that reflects the brand\u2019s values. This creative <\/em>initiative has been made possible through our partnership with CDFG. We are grateful to our partners for enabling us to create a space where travellers can engage with our brand on a deeper level. We invite all travellers to the Botanical Lab in for a beauty journey that is not only memorable but also a reflection of our commitment to sustainability and innovative retail.”<\/em><\/p>\n

A Voyage Through Nature<\/strong><\/p>\n

Upon entering the L\u2019OCCITANE Botanical Lab, guests embark on a transformative journey that offers an immersive experience of all five senses guided through four zones: the Son et Lumi\u00e8re \u2013 sound and light\u2013 visual spectacle, the Bubble Garden, the Hair Lab, and the Face Lab, each highlighting a different aspect of L\u2019OCCITANE\u2019s beauty expertise.<\/p>\n

The journey begins with the Son et Lumi\u00e8re visual spectacle where guests are enveloped in a 360-degree digitalised sensory experience that captivates with sound and light. Stunning projections of lush botanicals, including Rosemary, Lavender and Peppermint, allow travellers to feel connected to the natural elements that inspire the products of L\u2019OCCITANE en Provence. The Son et Lumi\u00e8re digital spectacle invites guests to experience the power of nature and sparks curiosity about the stories behind each ingredient.<\/p>\n

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A true innovation is the Bubble Garden, where guests can enhance their sense of touch and smell by catching bubbles infused with L\u2019OCCITANE en Provence\u2019s signature botanicals. Visitors are invited to feel and experience the unique scents of all four of the brand\u2019s hair care ranges, infused with natural ingredients. These scents include the soothing and elegant notes of the Intensive Repair Collection and the relaxing essence of the Gentle and Balance Collection. This interactive experience fosters a deeper appreciation of L\u2019OCCITANE en Provence\u2019s hair care rituals, showcasing the brand\u2019s dedication to natural, effective beauty solutions.<\/p>\n

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In the Hair Lab, visitors can take advantage of an exclusive and personal in-depth hair diagnosis from L\u2019OCCITANE en Provence\u2019s expert team in order to better understand their particular hair condition. Guests are then recommended products from the brand\u2019s hair collection designed to meet their individual needs. L\u2019OCCITANE en Provence is now the leading brand in Asia in the haircare category and has recently introduced both a Scalp Night Serum and Fortifying Serum. The former has 97 per cent natural origin ingredients including Immortelle essential oils and is designed to smooth and hydrate the scalp. The Fortifying Serum contains Rosemary essential oil and is a triple-action product that underwent 70 formulations and four different clinical trials to find the perfect formula. It reduces hair breakage by 51 per cent and volumises the hair by 27 per cent.<\/p>\n

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At the Face Lab, visitors are offered a personalised analysis of their skin with a state-of-the-art hand-held device. Following the analysis, the client is recommended tailormade products to suit the condition of their skin. The Immortelle collection takes centre stage here, particularly Immortelle Divine Cream, the brand\u2019s iconic and number one bestselling face cream. Powered by Immortelle Super Extract derived from 100 per cent organic Immortelle essential oil, the cream is a natural alternative to Retinol and Vitamin C. It targets fine lines and wrinkles, smooths the skin and diminishes visible signs of ageing. The Expert consultations highlight the benefits of these products, complemented by a soothing hand massage using Immortelle products. This experience demonstrates how L\u2019OCCITANE\u2019s innovative skincare techniques harmonise with nature. The journey culminates in the Gifting Zone, seamlessly blending discovery with shopping and inviting visitors to take home L\u2019OCCITANE\u2019s star products and exclusive, limited offerings.<\/p>\n

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Dorothy Liu, Vice President of Perfume & Cosmetics, China Tourism Group Duty Free Corporation, added, “Our ongoing partnership with L\u2019OCCITANE Travel Retail continues to push the boundaries of experiential retail, and the Botanical Lab is a perfect example of this. Through this activation, we offer travellers a distinctive opportunity to discover L\u2019OCCITANE en Provence\u2019s exceptional products and <\/em>sustainability values in an engaging, interactive setting. This collaboration highlights our mutual dedication to offering enriching, high-quality experiences that go beyond traditional shopping. The Botanical Lab reflects our shared vision of creating meaningful and luxurious beauty experiences for travellers, while emphasising the importance of sustainability and personal well-being.”<\/em><\/p>\n

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L\u2019OCCITANE Group, a leader in premium beauty and wellness products, has partnered with China Duty Free Group (CDFG) to launch its first-ever L\u2019OCCITANE en Provence […]<\/p>\n","protected":false},"author":4,"featured_media":75987,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477,7093,7084,7086,7085],"tags":[45,15383,5877,69,39,56,15385,15384,11637,13976,92,216],"class_list":["post-75982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beauty","tag-cdf-international-duty-free-complex-in-sanya","tag-china-duty-free-group","tag-duty-free","tag-dutyfree","tag-fragrance","tag-loccitane-botanical-lab","tag-loccitane-en-provence-botanical-lab","tag-loccitane-group","tag-loccitane-group-travel-retail","tag-skincare","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=75982"}],"version-history":[{"count":5,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75982\/revisions"}],"predecessor-version":[{"id":76084,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/75982\/revisions\/76084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/75987"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=75982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=75982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=75982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}