{"id":76080,"date":"2024-10-30T10:45:59","date_gmt":"2024-10-30T10:45:59","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=76080"},"modified":"2024-10-30T10:45:59","modified_gmt":"2024-10-30T10:45:59","slug":"erborian-korean-skincare-brand-hits-duty-free-with-global-airport-launches","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/erborian-korean-skincare-brand-hits-duty-free-with-global-airport-launches\/","title":{"rendered":"ERBORIAN Korean skincare brand hits duty-free with global airport launches"},"content":{"rendered":"

Erborian debuts a new campaign, \u2018Leave Red on Read\u2019 which spotlights the brand\u2019s iconic CC Red Correct Cream. Designed to reduce redness and soothe sensitive skin, the product aims to provide consumers with a real solution that boosts self-esteem by effectively addressing redness and blushing.<\/p>\n

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This month, as part of a significant investment by the brand in the French local market and in Europe, the campaign is being amplified and rolled out by L\u2019OCCITANE Travel Retail through a tailored 360\u00b0plan with an impactful and vibrant podium at Orly Airport. In addition, the campaign will also be highlighted at the following airports: Paris Charles de Gaulle, Rome, London Heathrow, Madrid and Berlin. During April, showstopping activations were staged in Paris at La Samaritaine and Charles de Gaulle Airport which proved hugely successful, prompting the current dynamic campaign.<\/p>\n

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The eye-catching installation at Orly features a large podium with a giant dummy of the CC Red Correct Cream positioned at the entrance of the duty-free store. At the activation, travellers are invited to sample the product and explore a dedicated product assortment, giving them an immersive opportunity to experience the cream\u2019s redness-reducing and soothing benefits firsthand. A gift with purchase of a plush and cosy pink headband will also be offered to customers.<\/p>\n

The campaign will also include an innovative, hyper-local geo-targeting strategy at the six airports aimed at engaging travellers both pre-trip and in-trip. Travellers at Orly Airport Terminals 1 & 3, will also encounter the campaign across strategically placed digital screens, ensuring Erborian\u2019s message is seen by both domestic and international shoppers. This powerful visibility will reinforce the brand\u2019s presence
\nin duty-free stores and create a lasting impact with travellers from around the world.<\/p>\n

With its unique positioning between skincare and makeup, Erborian\u2019s CC Red Correct Cream is a hybrid product that offers dual benefits. It not only neutralises redness but also enhances the skin\u2019s natural glow, giving customers an even-toned, radiant complexion. By blending the best of both worlds, Erborian offers an innovative formula that helps users achieve healthy, flawless skin without the need for heavy coverage.<\/p>\n

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The brand name “Erborian” comes from “Herbs of the Orient,” reflecting its focus on using ingredients inspired by Korean herbal medicine. Established in 2007, it is a beauty brand known for its cutting-edge Korean skincare technology. The brand\u2019s hybrid products bridge the gap between skincare and makeup, delivering targeted solutions for clear, radiant skin. With its commitment to real results, Erborian empowers people to embrace their natural beauty with confidence. Erborian\u2019s products emphasise simple, effective solutions that offer both skincare benefits and makeup-like results.<\/p>\n

The CC Red Correct Cream which is formulated in Korea with the most advanced technology specialising in skin redness and sensitivity, offers that solution with its potent and highly effective ingredients. These include Centella Asiatica that helps to soothe, glycerine, to hydrate and SPF25, to protect the skin.<\/p>\n

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Mona L\u2019Hostis, Director of Marketing Global Travel Retail, L\u2019OCCITANE Group, said: “Our goal with this impactful activation is to share Erborian\u2019s Korean skincare ethos and lifestyle to travellers.\u00a0 Erborian\u2019s \u2018Leave Red on Read\u2019 campaign is more than just a product promotion; it\u2019s a commitment to helping people feel their best by addressing common skin concerns. We\u2019re thrilled to be able to implement a multi-channel strategy that targets travellers at every stage of their journey, providing them with a real solution to redness while boosting their confidence.”<\/em><\/p>\n

Erborian creates hybrid products, such as its iconic BB and CC creams, that bridge the gap between skincare and makeup. They reflect a key desire of the brand: to enable all women to achieve their own perfect skin.<\/p>\n

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Erborian debuts a new campaign, \u2018Leave Red on Read\u2019 which spotlights the brand\u2019s iconic CC Red Correct Cream. Designed to reduce redness and soothe sensitive […]<\/p>\n","protected":false},"author":4,"featured_media":76092,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[45,6468,44,69,39,15401,15404,15402,15403,11400,1075,8956,586,7041,883,92,216],"class_list":["post-76080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-beauty","tag-berlin-airport","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-erborian","tag-erborian-cc-red-correct-cream","tag-erborian-duty-free","tag-erborian-skincare","tag-loccitane-travel-retail","tag-london-heathrow","tag-madrid-airport","tag-paris-charles-de-gaulle","tag-paris-orly-airport","tag-rome-airport","tag-skincare","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=76080"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76080\/revisions"}],"predecessor-version":[{"id":76112,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76080\/revisions\/76112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/76092"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=76080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=76080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=76080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}