{"id":7613,"date":"2015-09-23T08:44:30","date_gmt":"2015-09-23T08:44:30","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=7613"},"modified":"2015-09-23T08:44:30","modified_gmt":"2015-09-23T08:44:30","slug":"veuve-clicquot-gets-fashionable-new-image","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/veuve-clicquot-gets-fashionable-new-image\/","title":{"rendered":"Veuve Clicquot gets fashionable new image"},"content":{"rendered":"<p>French Champagne house Veuve Clicquot Ponsardin is dusting off its image with a new advertising campaign that takes its cue from the world of fashion.<!--more--><\/p>\n<p>Breaking with tradition, the house tapped photographer Craig McDean to shoot model Alison Nix in a series of guises that pay homage to the spirit of Barbe-Nicole Ponsardin-Clicquot, the French businesswoman who took over her husband\u2019s wine business when she was widowed at age 27.<\/p>\n<p>Consisting of four images with the tagline \u201cLet life surprise you,\u201d the campaign was developed under the direction of Veuve Clicquot president Jean-Marc Gallot, who has held positions at both luxury brands such as Louis Vuitton and Fendi, and wines and spirits houses like Ruinart.<\/p>\n<p>\u201cWith this new campaign, we turn to our growing international public, to bring a new spirit to a new audience, without ever forgetting what has always made us great,\u201d he said.<\/p>\n<p>Source: WWD<\/p>\n<p><strong>The Global hub for the Global Shopper <a href=\"https:\/\/www.dutyfreehunter.com\" target=\"_blank\">www.dutyfreehunter.com<\/a><\/strong><\/p>\n<figure id=\"attachment_7614\" aria-describedby=\"caption-attachment-7614\" style=\"width: 609px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-1.jpg 609w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-1-226x300.jpg 226w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-1.jpg\" class=\"size-full wp-image-7614 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Image: Craig McDean\"    sizes=\"(max-width: 609px) 100vw, 609px\" \/><figcaption id=\"caption-attachment-7614\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"size-full wp-image-7614\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-1.jpg\" alt=\"Image: Craig McDean\" width=\"609\" height=\"808\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-1.jpg 609w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-1-226x300.jpg 226w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/noscript><\/a> Image: Craig McDean<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-21.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-21.jpg 609w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-21-226x300.jpg 226w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-21.jpg\" class=\"alignnone wp-image-7615 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"The Veuve Clicquot fall ad campaign.\"    sizes=\"(max-width: 609px) 100vw, 609px\" \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-7615 size-full\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-21.jpg\" alt=\"The Veuve Clicquot fall ad campaign.\" width=\"609\" height=\"808\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-21.jpg 609w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-21-226x300.jpg 226w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-31.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-31.jpg 609w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-31-226x300.jpg 226w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-31.jpg\" class=\"alignnone wp-image-7616 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"The Veuve Clicquot fall ad campaign.\"    sizes=\"(max-width: 609px) 100vw, 609px\" \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-7616 size-full\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-31.jpg\" alt=\"The Veuve Clicquot fall ad campaign.\" width=\"609\" height=\"808\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-31.jpg 609w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-31-226x300.jpg 226w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-41.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-41.jpg 609w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-41-226x300.jpg 226w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-41.jpg\" class=\"alignnone wp-image-7617 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"The Veuve Clicquot fall ad campaign.\"    sizes=\"(max-width: 609px) 100vw, 609px\" \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-7617 size-full\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-41.jpg\" alt=\"The Veuve Clicquot fall ad campaign.\" width=\"609\" height=\"808\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-41.jpg 609w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2015\/09\/veuve-new-image-41-226x300.jpg 226w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/noscript><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>French Champagne house Veuve Clicquot Ponsardin is dusting off its image with a new advertising campaign that takes its cue from the world of fashion.<\/p>\n","protected":false},"author":3,"featured_media":7616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[694,124,46,912,669],"class_list":["post-7613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-campaign","tag-champagne","tag-fashion","tag-marketing","tag-veuve-clicquot"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/7613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=7613"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/7613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/7616"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=7613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=7613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=7613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}