{"id":76345,"date":"2024-11-12T15:18:21","date_gmt":"2024-11-12T15:18:21","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=76345"},"modified":"2024-11-12T15:18:21","modified_gmt":"2024-11-12T15:18:21","slug":"boss-reveals-star-studded-christmas-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/boss-reveals-star-studded-christmas-campaign\/","title":{"rendered":"BOSS reveals star-studded Christmas campaign"},"content":{"rendered":"

BOSS has revealed its 2024 holiday campaign, showcasing an elevated collection brought to life with global talents: iconic Brazilian supermodel Gisele B\u00fcndchen, legendary British footballer and style icon David Beckham, groundbreaking Nigerian Afrobeats artist Burna Boy and acclaimed South Korean actor Lee Jong-suk. The festive assortment features everything from sophisticated eveningwear to seasonal gift ideas.<\/p>\n

<\/p>\n

In the new images and videos, each talent is pictured against radiant neon lights, decked out in the latest BOSS holiday looks, flawlessly embodying the #BeYourOwnBOSS campaign platform with effortless style and confidence. The overarching visual concept derives from the empowering idea that every BOSS carries within them a powerful light\u2014making the holiday season the perfect time to share it with the world.<\/p>\n

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The BOSS 2024 holiday campaign will be supported by a 360\u00b0 marketing approach that will be amplified across social media, retail window displays, and in-store installations in key cities around the globe.<\/p>\n

BOSS will further enhance the holiday retail experience through a series of pop-up stores and engagement strategies. These will feature a variety of licensed products and unique in-store initiatives such as personalized gifts, ribbon machines, and coffee or hot chocolate carts to create a warm and inviting atmosphere. Customers can also enjoy complimentary wrapping services and special gifts with purchases, establishing BOSS as the ultimate holiday shopping destination.<\/p>\n

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\u201cRadiant. Confident. Effortless. This is holiday style by BOSS.\u201d<\/strong><\/p>\n

The new Holiday 2024 collection will be available from November 6, 2024, at BOSS stores worldwide, at boss.com, and through wholesale partners.<\/strong><\/p>\n

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BOSS has revealed its 2024 holiday campaign, showcasing an elevated collection brought to life with global talents: iconic Brazilian supermodel Gisele B\u00fcndchen, legendary British footballer […]<\/p>\n","protected":false},"author":4,"featured_media":76348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7088,7095,1,477,7091,7093,7092,7094],"tags":[65,15446,9225,2467,15042,10897,448,69,39,46,4084,15445,216],"class_list":["post-76345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-sunglasses-eyewear","category-watches","tag-accessories","tag-boss-2024-holiday-campaign","tag-boss-duty-free","tag-boss-hugo-boss","tag-boss-travel-retail","tag-burna-boy","tag-david-beckham","tag-duty-free","tag-dutyfree","tag-fashion","tag-gisele-bundchen","tag-lee-jong-suk","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=76345"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76345\/revisions"}],"predecessor-version":[{"id":76365,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/76345\/revisions\/76365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/76348"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=76345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=76345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=76345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}